Although we can shop by visiting huge malls or fancy markets, we are fascinated by the convenience of online shopping or sales. While shopping online, we see that Amazon stands out among dozens of online markets. So why?
Along with the developing technology and logistics systems, with the impact of COVID-19, the change in consumer habits gained momentum all over the world, and the trend towards online shopping broke records. This is due to the change in consumer habits and the success of sales platforms in providing services. However, some factors make Amazon stand out, which are the most important reasons why users choose Amazon over other platforms. Here are 6 essential reasons that make Amazon one of the best;
1) Product Diversity
The biggest expectation of customers is to find the product they want and get it at an affordable price and, of course, in a short time. Amazon takes action within the framework of this formula. It has taken a decisive step in the sector by selling products such as CDs and DVDs. This left its mark on a period and the sale of books, even from its establishment in 1995 until 1998. Then, in 2000, it was opened to 3rd party sellers and turned into a complete marketplace.
In 2002, it started to sell clothes, followed by sub-brands producing TV content such as Amazon Prime Video over the years, and Amazon has always managed to stay up-to-date and committed to providing customers with whatever they want. Exciting all of us with crazy projects ranging from drone to cargo transportation, Amazon has become a platform that delivers every product we want, a TV movie or an avocado slicer as soon as possible, leaving its competitors in the shade. In addition to its own catalog, which covers more than 12 million products, including wine, TV shows, or books, it is also at the top in this field, with more than 350 million products, including market sellers.
One difference that distinguishes Amazon from other markets is the long-term and customer satisfaction-oriented profits despite relatively short-term losses. While doing this, Amazon never compromises on the values it adheres to. That’s why Amazon, which has been a reason for consumers’ preference since the day it started, continues to grow by transforming into a multiverse where even products you may not think of are on sale. The fact that the company began as a book store still maintaining its foundation as Amazon Kindle is one of the most significant indicators of Amazon’s seriousness about stability.
3) Advantages of Being a Seller on Amazon
One of the most essential issues Amazon focuses on is not only customers but also sellers. Therefore, it is very advantageous for those who want to sell their products on Amazon compared to other marketplaces.
Its low fees make Amazon more unique among other marketplaces. Thus, maintaining steady sales of Amazon sellers who do not compromise on stability paves the way for the development and expansion of the market. Also, Amazon doesn’t require a new seller to make a significant investment to sell the product. It is pretty seller-friendly as a platform where even second-hand items are allowed to be sold. Listing fees are relatively low, and an individual Amazon seller does not have to pay anything until they sell something. In addition, when you are ready to become a professional seller, Amazon offers to use powerful sales tools for you by paying small fees. Also, Amazon allows you to work and improve your business with applications that help you achieve high efficiency, such as Eva.
Undoubtedly, one of the most important advantages of Amazon is that it gives sellers the chance to reach millions of customers. Assuming that there were 350 million active users in 2019, even before the unfortunate Covid Pandemic, Amazon is the most used online marketplace where millions of people shop. Therefore, it must be difficult for a customer not to find the product they want on Amazon, which attracts its attention with its features such as great filtering tools and a successful categorization interface. Therefore, it is much easier to sell on Amazon, which is proved to be the first choice of customers than other sites. It should also be noted that it is straightforward to reach more customers with the most accurate product pricing and various solutions with Eva services.
Another chance for sellers is to sell their products under the name of the Amazon brand and its reputation. Would you say that millions of customers we just mentioned would be able to shop from Amazon if they did not trust Amazon? With years of experience and knowledge, Amazon instills confidence in the seller as well as the customer. Thanks to its rules-based standards, Amazon protects the interests of both parties and does not allow victimization.
4) Advanced Customer Service & Amazon Prime
Amazon always supports its users. Specifically, with Amazon Prime membership, Amazon takes responsibility for all shipping issues such as late shipments, damaged products, or other matters to its 200 million users worldwide. It also provides a shield against situations such as falling into the disrepute of the sellers. Your customers are all first and primarily Amazon customers when you sell on Amazon. Correspondently, Amazon handles the majority of the technical elements, they also manage a lot of the customer support – especially if you employ FBA. Address changes, customer questions, order faults, and other issues are handled by Amazon.
You’ll discover that having Amazon on your side frees up a lot of time for you to focus on other parts of your business. When you don’t have to spend hours, every day packing and shipping products or dealing with consumer issues that Amazon could solve, you’ll be able to get a lot more done. Besides, Prime membership benefits typically include:
• The Free same day, 1-day, or 2-day shipping
• Unlimited cloud photo storage
• Unlimited access to Prime Music and Prime Video streaming services • Unlimited access to free e-Books
• Discounts on foods and some other things
• Prime-special prices and exclusive deals special for Prime members
5) Fulfillment by Amazon (FBA)
Amazon offers several ways for sellers to improve their experience and increase customer potential. One of the most popular of these is FBA. Fulfillment can be defined as storing, packaging, and shipping orders, as well as processing returns and exchanges, and it is known as Amazon fulfillment or FBA. Customers are delighted with effective and dependable e-commerce fulfillment. FBA allows you to send your goods to Amazon fulfillment centers, where Amazon will select, pack, ship, and offer customer care for them. Inventory storage (warehousing), packaging and delivering orders, and handling any returns or exchanges are all part of the fulfillment process. When a consumer checks out of your website, eCommerce fulfillment begins and ends when they get their order. Returns are handled as part of the order fulfillment process if a client requests an exchange or refund.
Customer trust is earned and maintained through effective, dependable eCommerce delivery. What if the goods don’t match the customer’s expectations or are destroyed in transit? These kinds of fulfillment issues might be detrimental to your company’s bottom line. In-house fulfillment, Fulfilment by Amazon (FBA), and other providers are all available alternatives for completing a purchase. Thanks to Amazon’s high-volume fulfillment centers, FBA Multi-Channel Fulfilment allows you to connect your online sales channels with Amazon’s fulfillment network and ensure quicker delivery.
You may earn a lot more from your online sales if you use Amazon FBA effectively and have successful goods. There are various ways to sell on Amazon, and no two people will choose the same choice for the same reason.
6) Third-Party and Drop-Shipping
Even the 3rd party and drop shipping systems are enough to make Amazon one of the most critical platforms. So, what are these? For instance, you can deliver your goods to a specified fulfillment center using third-party order fulfilments. Then, when a buyer purchases your item, you notify the fulfillment business. Your order is then packed and sent by the fulfillment business. So, in essence, you pay the price to have a third party do the grunt work for you.
On the other hand, you never have to deal with the merchandise you sell online as a drop shipper. Instead, you place an identical order with the original manufacturer or wholesale supplier after a client purchases from you. They then handle the packing and shipping, delivering the merchandise directly to your customer’s location. The primary distinction is the level of service provided to merchants. Retailers can utilize third-party fulfillment. Businesses for warehouse storage and delivery, but not for stock. Because drop shipping businesses generally produce their own products, they also sell their inventories.
To sum it up, there is no doubt that Amazon is one of the best-selling marketplaces globally. Especially in these days of increasing competition as sellers, taking advantage of Amazon’s benefits will take you and your business one step further. Therefore, we hope that this guide will prove fruitful to you towards answering why amazon is one the best marketplace and why you should prefer Amazon.
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