How to Increase Amazon Sales When You Already Have the Buy Box
The Amazon Buy Box is one of the most coveted pieces of the global e-commerce area today, but having the Buy Box is not enough by itself in this competitive market. Accordingly, It is normal to seek ways to increase Amazon sales when you already have the Buy Box.
In this article, we will go through the 5 techniques to increase Amazon sales and enhance your business when you already own the golden goose – Buy Box.
Table of Contents
- 1 Make sure your keywords, titles, and product detail pages are optimized.
- 2 Make use of high-resolution product photos.
- 3 Monitor the feedbacks from customers on a frequent basis.
- 4 Increase brand recognition and client loyalty by using the following strategies:
- 5 Keep the Buy Box and Increase Amazon Sales with AI Based Repricer
- 6 Conclusion
Make sure your keywords, titles, and product detail pages are optimized.
With more competition entering the marketplace, Amazon sellers must bring their most effective tactics to the table if they want to maintain their Buy Box positions and draw more buyers.
Nevertheless, before clients can purchase your goods, they must be able to locate them quickly and efficiently when searching on Amazon. Overall, it is critical to include as many relevant keywords and search phrases as possible with your product detail pages in order to maximize exposure, relevance, and conversions for your products.
The title of your product listing, in particular, is critical in capturing the attention of a possible customer who is browsing through search results or viewing your product listing on your website.
Amazon advises that product titles include no more than 80 characters for best readability. Character limitations, on the other hand, may vary depending on the product category or fulfillment manner used, with Amazon FBA product names, for example, having a 200-character limit. Additionally, Amazon recommends that you capitalize the initial letter of each word in a title, with the exception of prepositions, conjunctions, and articles, and that you avoid using all capitals or your merchant name in your title.
A title that incorporates information such as the brand name, product line name (including size), material (including main feature), and packaging (including quantity) is also essential. Make certain that these components of your product are organized in a way that puts the most relevant keywords at the front of the list. Not only does this make it easier for customers to comprehend what you’re offering, but Amazon’s algorithm grants more relevance to terms that occur sooner in the title, making it a win-win situation for everyone.
Overall, it’s crucial to avoid “keyword stuffing,” which is the practice of packing your product names with so many keywords that it detracts from the shopper’s knowledge of what you’re selling. When reading the title, a buyer may choose to leave your product listing because it sounds confused, does not make sense, or is only concerned with keyword stuffing rather than appealing to the consumer in a clear and succinct title, according to the title-writing experts.
Additionally, placing listing bullets on your product detail page is another technique to improve your product description page in order to increase relevancy and conversion. Product descriptions that are well-written should tell a narrative and convey a feeling of urgency via the use of a strong call to action.
Make use of high-resolution product photos.
Additionally, low-resolution photographs may have a negative impact on a prospective customer’s decision to purchase your goods and can force them to abandon your product page instantly. Customers would want to view the item from several perspectives, be able to zoom in, and see the item in use or being worn, depending on what it is they are purchasing.
When creating high-resolution images at home, sellers should stick to Amazon’s site standards, which outline all of the most significant best practices in the industry. Cover art or a professional photograph of the product that completely fills a frame should be used for all photos, since sketches and drawings of items are disallowed.
Create photos that are sharp and well lighted, with realistic colors and clean edges, on pure white backgrounds, according to Amazon’s recommendations. Photos must also have the product occupying at least 85 percent of the frame, with the exception of images for books, music, and video discs, which must include front cover art that occupies 100 percent of the frame, among other requirements.
Make sure your product photographs emphasize the advantages and applications of the product, clearly display your brand if you are selling private label products, and are at least 1000 pixels in height or width so that shoppers can zoom in and out on certain aspects using Amazon’s zoom function.
Monitor the feedbacks from customers on a frequent basis.
It is not enough to just have the product data on a well-optimized product listing. Customers on Amazon depend largely on user reviews to evaluate whether or not they are prepared to proceed with a purchase after reading them.
Amazon sellers should make it a priority to get honest, positive reviews as often as possible, since this will increase the traction and exposure of their product page on the site. Because Amazon no longer allows merchants to reply to product listings reviews, this may be easier said than done in the current environment. Brands and sellers are still allowed to reply to customer inquiries and give support via the Amazon feedback channel.
Making certain that a product has a high star rating (four or above) is another important aspect, since this will propel it to the top of Amazon’s search results more often. Keep an eye on your reviews to ensure that any bad ones are addressed as quickly as possible and that your store’s commitment to customer satisfaction is clearly shown to other customers.
Finding new and creative methods to keep lines of communication open with your consumers is critical to ensuring that they understand that your company is accessible and will move quickly to rectify any unfavorable encounters that may occur.
Increase brand recognition and client loyalty by using the following strategies:
To distinguish yourself from your rivals, engage with your clients by being engaged in their purchasing process and making it the most delightful experience possible for them. This will build their confidence and encourage them to connect with you on a regular basis, which will ultimately result in customer loyalty.
Amazon recently introduced its Manage Your Customer Engagement tool, which allows buyers to opt-in to your brand promotions by clicking on a follow button that can be found on your storefront, Amazon Live videos, and other sections of your website. This new tool is beneficial to companies since it allows them to send promotional emails directly to customers who have chosen to follow them, increasing brand recognition and loyalty in the process.
In exchange for working with Amazon via their third-party platform, entrepreneurs and companies have first-hand access to Amazon’s passionate and loyal Prime members. However, they must put in the effort to keep the attention of that audience. Given the vast volume of marketplace traffic that Amazon receives, it represents an excellent potential for brand growth and visibility.
Keep the Buy Box and Increase Amazon Sales with AI Based Repricer
In basic terms, Amazon repricing is the process by which a seller alters the price of their items in the Amazon marketplace. There are a variety of factors that might influence a product’s pricing, including competition, inventories, trends, and other factors.
Every listing will have a number of sellers competing against each other for the product sale. Because of this, sellers who do not price their products competitively risk losing out on sales and losing their chance to possess the Buy Box. Because of the vast number of sellers and items, it is not feasible to personally verify each and every one of them for pricing information.
These are the moments in which Amazon Repricing capabilities come into action — they enable merchants to maintain competitive rates throughout the day. Based on parameters such as score, fulfillment type, and seller feedback, these tools assist you in developing a price strategy for your products.
Data will be collected by an artificial intelligence repricing algorithm, which will then forecast the best potential price for you to possess the purchase box based on that data. You will always be able to come up with the optimal price plan for each and every Amazon listing with the help of our premium repricing tool. The AI will automatically choose the most appropriate technique for each situation.
Making the decision to include automation into your Amazon product pricing plan is a critical step toward keeping the Buy Box in your hand, increasing sales continuously and profitability on the platform. Taking this step is especially vital if you are working with a large number of SKUs and desire to remain one step ahead of the competition on all fronts.
The ability to automatically adjust your rates in line with those of your rivals increases the likelihood of your products appearing in Amazon’s Buy Box, which is a great marketing opportunity. Please keep in mind that the Buy Box might account for as much as 82 percent of all Amazon sales. For the growing number of mobile customers who are always on the move, the Buy Box has an even greater effect due to the fact that it exposes fewer alternative suppliers.
When it comes to selling things on Amazon, it is critical for sellers to develop their own tactics that are tailored to their individual business objectives – there is no one-size-fits-all solution.