As an Amazon seller, you know that clothes are a big seller. But do you know how to get the most out of this lucrative market? This post will show you how to sell clothes on Amazon and provide a solution for dealing with returns. ✅
Table of Contents
- Why Should You Sell Clothes on Amazon?
- 4 Main Business Models to Sell Clothes on Amazon
- 7 Essential Tips for You to Sell Clothes on Amazon
- Use the Correct Keywords to Optimize Your Product Listing
- Launch On & Off-Amazon Marketing Campaigns
- Provide Outstanding Customer Service
- Conduct Market Research
- Make sure to segment your product listings by size.
- Create your A+ Content
- Don’t Sell Seasonal Items
- Read Reviews and Pay Attention to Customer Feedback
- Is It Too Risky to Sell Clothes on Amazon?
- How to Handle Returned Orders?
- How Can Eva Help Your Brand to Sell on Amazon?
Why Should You Sell Clothes on Amazon?
Before we get into the tips and best practices for selling clothes on Amazon, we should ask why Amazon is such a good place to sell clothing. While there are numerous possible answers to this question, the following are some of the most obvious: Let us go over each of them individually:
Countless Options on the Rack.
The first point to mention is that there are many options available on Amazon that are not available anywhere else. Amazon’s product availability is difficult to beat, whether you are looking for branded clothing or generic ready-to-wear merchandise.
When you visit a shopping center, you are limited by the number of stalls and brands available. However, when you arrived at Amazon, millions of sellers were waiting for you to add to your cart and check out your item. It’s no longer even a competition.
The Shopping Process Is Simple and Convenient.
Consider this. If you decide to buy your clothes in a shopping mall or a physical store, you must go through several inconvenient procedures.
There will be no more long lines, difficult parking, or long drives when you buy clothes from Amazon. Online shopping has never been easier because of this convenience and the risk posed by the recent pandemic.
Items Are Simple to Return.
So you’ve changed your mind? Have you decided you don’t like the genuine look and fit of the item you purchased? If you purchased your items from a physical store, returning them may be difficult.
However, if you buy online, you will have an easier time returning your items. Also, remember that Amazon Prime has its own 2-day delivery and return guarantee.”
Shipping Is Quick and Reliable.
The days of having to wait several weeks for an ordered item to arrive are long gone. One of the best aspects of purchasing on Amazon is the fast and dependable shipping. Some FBA sellers provide products that can be shipped the same or the next day. That is one of your best assets as a buyer.
4 Main Business Models to Sell Clothes on Amazon
This is the most critical step in preparing to sell clothing on Amazon. It is not an exaggeration to say how and what you choose here will make or break your clothing venture on the platform. You have these business models to consider for your Amazon clothing gig.
Let’s take a look at these various business models regarding Amazon apparel sales.
Many sellers believe that selling clothes on Amazon is the best business model. By choosing this model, you will create your own clothing brand/product label and sell it as a first-party seller on Amazon. You can have a custom logo, slogans, and other branding elements added to your private label clothing line. There’s no need to wait for Amazon’s product approval when your clothing is sold under your own label.
You must register with Amazon Brand Registry to sell private label clothing on Amazon, and will need UPC barcodes and a brand trademark for your clothing products.
You can also begin selling clothing on Amazon using a wholesale model. It is yet another sustainable method of expanding an Amazon business. You can buy clothing in bulk from brands and distributors and sell it to end users through Amazon’s fulfillment centers.
However, you will need Amazon’s permission to sell any clothing item that is not branded under your name. The platform does not approve a list of brands (including many clothing brands) for third-party sellers to sell. Amazon does this to prevent the sale of counterfeit products and to provide excellent customer service.
Another option for selling clothes on Amazon is retail arbitrage. Simply put, retail arbitrage is the process by which a seller leverages the price difference between two markets. For example, suppose you buy discounted approved clothing from eBay for $7 and resell it on Amazon for $15. If you don’t have the capital to launch a private label or wholesale business, you can certainly try retail arbitrage to sell clothes on Amazon.
You can also use Amazon Handmade if your apparel products include one-of-a-kind, artisan-produced items. By using this selling model, you can reach the right consumer group.
You do not have to pay a monthly seller subscription fee to sell on Amazon Handmade. Instead, Amazon will charge you a flat 15% commission on all items sold. If you choose Fulfillment by Amazon (FBA), you will also be charged fulfillment and storage fees.
7 Essential Tips for You to Sell Clothes on Amazon
Use the Correct Keywords to Optimize Your Product Listing
Your clothing should stand out at first glance in a sea of options. Choosing an appealing and high-quality photo is critical when creating a product listing. Check that everything is focused, that the item is fully displayed, and that it is on a live model, not a hanger.
Following that, you have 200 characters in the title to educate customers about the clothing. You can mention the brand name, the material, the color, the size, or any other key selling points.
Use bullet points and short paragraphs to expand on those features in the body of the listing. Work your target keywords into this section naturally.
Finally, you can include up to four additional images to show the item from various angles, colors, or models.
Launch On & Off-Amazon Marketing Campaigns
Amazon’s clothing section is so competitive that you probably won’t be able to get by just optimizing for the search engine. You’ll need to devise a marketing strategy. This may include:
- Creating your own Amazon promotions, such as Sponsored Products and Pay-per-Click ads
- Using an outside marketing service
- External traffic is directed to Amazon via social media campaigns, Google Ads, etc.
- Collaboration with influencers from your target demographic
- Giving out discount coupons to your mailing list
Read More: Social Media Marketing for Amazon Sellers
Provide Outstanding Customer Service
If you signed up for Fulfillment by Amazon, they will handle the customer service aspect. Otherwise, your responsibility is managing issues, processing returns and refunds, and looking after your customers. This is additional work for you, especially if you own a large and busy clothing store. However, you may be able to provide better service than Amazon’s generic care.
Conduct Market Research
Amazon marketing research is essential for identifying your target demographic, predicting future trends, and even predicting market saturation. You should pay special attention to high-volume keywords that you can target. Don’t overlook common misspellings of those search strings, which may still result in a sale. All of this information will assist you in working with Amazon’s search engine algorithm and rising through the ranks.
Make sure to segment your product listings by size.
We cannot emphasize how critical this is. We’ve seen many products with different listings; the only difference is that they’re different sizes. This is not a streamlined and optimized method of conducting business.
Buyers will have an easier time browsing and choosing your products if all of your various sizes are in one listing. They are not required to go to another listing to select a different size.
For example, if you sell shirts in various sizes, you should never divide the product into different campaigns. Instead, group them all together into one keyword group. That way, you can quickly create Amazon PPC campaigns simultaneously targeting all of these products’ characteristics.
Create your A+ Content
If your store is listed on Amazon Brand Registry, you should take advantage of it by creating A+ content. This t is similar to a customized landing page for your product listings that you can create in addition to the default listing descriptions for your products.
A+ content is another factor that can significantly impact your conversion rates. Using this one-of-a-kind feature, you can add different graphic elements and styles to your listings. However, in order to use this feature, you must be an Amazon-registered brand.
Nothing works better than a listing that includes high-quality images. People will be more likely to buy your products if your images are clear, large enough to check out all the details, and show all possible wearing angles. When it comes to conversion rates, great images are probably the most important factor. To get great results, make sure your listings are high-quality.
Don’t Sell Seasonal Items
Avoid selling seasonal products if you want substantial growth throughout the year. Seasonal products make it difficult to sell during non-peak seasons. Another factor that may impact you is unloading and selling the products to avoid long-term storage penalties.
If you don’t sell the products in your FBA inventory within 365 days, Amazon will charge you a “long-term storage fee.” This is distinct from the monthly storage fees charged every 30 days. You don’t want unsold inventory sitting in your warehouse.
Read Reviews and Pay Attention to Customer Feedback
Your store’s Reviews and Rating section is likely one of your operation’s most important yet underutilized aspects. That is a gold mine if you want to know how to improve your Amazon business and keep customers happy.
Make it a habit to read your Reviews section at least once a week and, if possible, try to resolve the issues raised by your customers. Criticism is not always associated with negative energy.
Is It Too Risky to Sell Clothes on Amazon?
When it comes to selling clothes on Amazon, there’s always the risk of returns. That’s because, let’s face it, not everyone is built the same. Some people are taller; some are shorter. Some have long torsos; some have short torsos. And as anyone who’s ever tried to buy clothes online knows, it can be tough to find the perfect fit. That’s why clothes are one of the most commonly returned items on Amazon.
But that doesn’t mean you should avoid selling them altogether. In fact, clothing is a big business on Amazon. Just be sure to set clear expectations about sizing and returns in your product descriptions. That way, you can avoid any unpleasant surprises down the road.
How to Handle Returned Orders?
I’m sure you’re familiar with the Amazon return policy: “customers can return most items purchased from Amazon within 30 days of receipt of shipment.” But what happens to all those returned items? That’s where Eva’s Returns Management service comes in. We take care of the returned clothes and prepare them to be resold. We start by sorting the clothes by type.
Then we inspect them for damage. Once the inspection is complete, we will tag the clothes with new labels and send them back to Amazon. The whole process is quick and easy, ensuring that your customers are happy with their purchases.
So if you want a hassle-free way to handle returns, Eva’s Returns Management Service is the perfect solution.
How Can Eva Help Your Brand to Sell on Amazon?
Eva combines superhuman artificial intelligence technology with top human eCommerce expertise to create an all-in-one platform for Amazon brands to meet all your needs, from pricing and Amazon advertising to 3PL logistics and returns management.
By deeply integrating pricing and supply chain management, Eva’s revolutionary platform ensures that you have maximized sales and profit without ever going out of stock or overstocked.
You are always welcome to give Eva a try with a 15-day Free Trial — the results speak for themselves!
Selling clothes on Amazon can be an excellent way to make some extra money, but it’s essential to be aware of the risks involved. Set clear expectations about sizing and returns in your product descriptions, and you’ll be good to go! Are struggling with selling clothes online? If not, no problem! Eva is always here for you to get your business back on track with Free Consultations!
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