Amazon Brand Analytics: How to Use It to Grow Your Business

When it comes to growing your business on Amazon, data is key. And Amazon Analytics is a powerful tool that can give you the insights you need to make the most of your presence on the Amazon marketplace. This blog post shows you how to use Amazon Analytics to improve your product listing, find new growth opportunities, and more. So let’s get started!

What is Amazon Brand nalytics?

Amazon brand analytics is a tool that sellers use to track the performance of their product listings and advertising campaigns. Business owners can learn how to optimize their listings and ads for optimum results by understanding how it works.

It can also show which listing and ad elements are performing well and which ones could be improved. For example, it can show how many people have seen a listing or clicked on an ad and how many people have purchased a product after viewing a listing or clicking on an ad. So this way, you can make informed decisions about allocating your resources for maximum impact. 

Why Is Amazon Brand Analytics So Important?

Amazon analytics is important to business owners for several reasons. First, it helps you come up with cost-effective ways to reach potential customers. It can also help you track sales and performance over time. Finally, Amazon analytics can help business owners identify trends and optimize their product selection and advertising strategies.

Find and Track Your Business KPIs with Amazon Brand Analytics

Running a successful eCommerce business with the Amazon marketplace has never been easier, but it can be hard to know which KPIs (Key Performance Indicators) to focus on. This is because there are many data points that Amazon tracks, and not all of them will be relevant to your business goals. So how do you know which KPIs are the most important for your business?

Start by identifying your business goals, and then find the KPIs that will help you track progress towards those goals. For example, if your goal is to increase sales, you might want to track KPIs like conversion rate and average order value. If your goal is to improve customer satisfaction, you might want to track KPIs like customer churn rate and the number of 5-star Amazon reviews. You’ll get the most out of Amazon analytics by focusing on the KPIs that matter most to your business.

See Also: Ultimate Guide to Amazon Business Report

Amazon Brand Analytics Gives you Customer Value and Customer Acquisition Cost

Amazon Brand Analytics give you a hand in understanding your customer base and identifying new growth opportunities. One of the most important metrics that this analytics tracks are customer value. This metric measures how much revenue a customer generates over their lifetime. By understanding customer value, you can make decisions about how to acquire new customers and how to keep them loyal.

Amazon brand analytics also tracks customer acquisition costs. This metric measures how much it costs to acquire a new customer and can be used to compare different marketing channels. By understanding both customer value and customer acquisition costs, you can make informed decisions about your Amazon business.

This tool also enables you to track customer behavior, identify trends, and adjust your prices or inventory levels accordingly. For example, if you notice an increase in searches for a certain product, you may want to raise your price to drive more profit. Alternatively, if you notice a spike in sales during a certain time, you may want to increase your inventory. Amazon brand analytics is a valuable tool to help you make informed decisions about your business.

Is Amazon Brand Analytics Free?

It’s worth mentioning that Amazon analytics is a free service that is available to all sellers to track their sales, customers, and product performance. It also provides businesses with insights into their marketing and advertising campaigns. So analytics is a valuable tool for businesses of all sizes. ✅

Get a Comprehensive and Multichannel View of Your Business

Amazon brand analytics provides businesses with a comprehensive and multichannel view of their business. It gives businesses insights into their business strategies and advertising campaigns — a valuable tool for businesses of all sizes. 

Using analytics is a free service that facilitates communication between different channels within the business, including customer support, marketing, sales, and software development departments. Amazon Analytics also lets you connect your data to other data sources to get even more insights. You can use it to track your business’s performance over time and compare your performance against other businesses.

See Also: Ultimate Guide on Amazon Business Report In 2022

Use Amazon Brand Analytics to Fine-tune Your PPC Campaigns

This tool can also help you optimize your Amazon PPC campaigns to aim for maximized conversion rates. By understanding which ad type works best for you and which audience is more likely to convert, you can improve your chances of success with Amazon advertising. 

Amazon brand analytics can also help you track your progress over time to see how your campaigns are performing and make adjustments as needed. You can ensure that your Amazon PPC campaigns are as effective and cost-efficient as possible by using this tool.

See Also: The Basic 4 Challenges of Multi-Marketplace Selling

Conclusion

 Amazon Brand Analytics is an incredibly powerful tool that can help you grow your business on the Amazon marketplace. This blog post has shown you how to use it to improve your product listing, find new growth opportunities, and more. So what are you waiting for? Start your free trial on Eva today and see the amazing results for yourself!🚀

Robert Runyon

Robert Runyon is the Director of Growth at Eva, a global tech company & Amazon services provider for growing 7/8-figure eCommerce brands. Robert has a background in B2B marketing, Amazon & 3rd party logistics, and runs the day-to-day marketing operations at Eva. He manages the marketing campaigns, publishes weekly podcast episodes & attends trade shows across the world taking pictures with thousands of people.