The Best Holiday Seasons and Sales Events for Amazon Sellers

The Best Holiday Seasons and Sales Events for Amazon Sellers


Every Amazon seller knows that Amazon holiday seasons and Amazon sales events are essential. The holidays can be challenging for Amazon sellers because of the high demand, but they can also make more money. It’s hard to know when and where to start with the different Amazon holiday seasons and Amazon Holiday Selling Requirements. This post will help you prepare using our list of 15 top sales events during Amazon Holiday Seasons and Sales Events for Amazon Sellers!

Prepare for Success: Amazon Holiday Selling Requirements

Before exploring the major retail sales events, let’s explain some prep work that all Amazon sellers must complete. Following these Amazon guidelines and selling requirements will ensure that you make the most of significant retail days.

Here’s what you should focus on if you want to make massive profits from your Amazon sales channel.

Stay Aware of Key Amazon Performance Metrics Before, During, and After Holiday Sales

Every Amazon seller should know the metrics that matter most for their sales channel. It’s essential to stay on top of these key performance indicators (KPIs) to keep your business growing and thriving during periods when customers are shopping more than usual.

All the standard metrics matter for your Amazon business, such as keeping your late shipping rate low, canceling as few orders as possible, and delivering on time. Here’s a simple table that describes the requirements standard that Premium Shipping sellers should meet before holiday sales:

Amazon Seller Account Eligibility Holiday Selling Requirements

Late Shipping Rate4% or less
Cancel Rate (Before Shipment)2.5% or less
Tracking Rate95% or higher
On-Time Delivery Rate97% or higher
Order Defect RateLess than 1%

Premium Shipping Holiday Selling Requirements

Cancel Rate (Before Shipment)0.5% or less
Tracking Rate99% or higher

Additional Holiday Selling Requirement Tips

In addition to meeting standard account eligibility requirements, some tips will ensure that your business is ready for the busy sales seasons. Here’s what to keep in mind before the best holiday seasons and sales events on Amazon.

Manually Review Your Orders & Inventory Levels

Before the Amazon holiday season, Amazon sellers should review the orders that are about to ship. If you do not have enough inventory of a specific item, cancel it before Amazon sends your shipment off. It’s essential to ensure that every order has an accurate tracking number and correct product information so Amazon won’t reject them later during processing!

Tracking orders from Amazon’s emails isn’t enough. Stay aware of the inventory levels of your favored items. Ship and restock inventory whenever necessary.

Have Enough Staff to Meet Shipping & Handling Times

As Amazon continues to grow, so does its customer base. Amazon sellers should ensure enough staff is on hand during the Amazon holiday seasons and Amazon sales events!

Your late shipping rate will increase if you don’t meet Amazon’s packaging requirements or cannot process orders quickly because of a lack of staffing. The last thing you want is to lose your seller status because you aren’t fulfilling holiday season orders quickly enough.

Take Care of Returns Quickly

No Amazon seller wants a high return rate! Amazon sellers should track their returns during the Amazon holiday season and Amazon sales events to process them quickly.

If the percentage of returned items becomes too high, Amazon will suspend your selling privileges until you show improvement. To avoid this from happening, fulfill all orders as soon as possible to prevent customers from complaining about refund and return statuses.

Focus on Exceptional Customer Service

Customer service is essential for Amazon sellers, regardless of the Amazon holiday seasons or Amazon sales events. You should provide adequate customer support all year round to make your customers happy and retain them as repeat buyers!

If you don’t meet Amazon’s criteria for providing exceptional customer service, Amazon may suspend your selling privileges. To avoid this, Amazon sellers should take care of all customer complaints and emails during the Amazon holiday season and Amazon sales events.

What are the Best Holiday Seasons for Amazon Sellers?

Now that we’ve discussed how to prepare for the holiday season as an Amazon seller, let’s talk about the best holiday events throughout the year. Sales events occur in the Winter, Spring, Summer, and Fall. However, the product categories your brand specializes in determine which holiday sales matter most for you.

Regardless, you’re about to learn about all the top sales events on Amazon. Not all of them are technically holidays, but they’re good sales events to know about either way.

Winter Season Sales Events for Amazon Sellers

Winter events take place from December through March in the United States. Here are the most important ones where consumers expect good deals.

New Years Eve

The final sales event of the year is also the first sales event of the new year. Shoppers expect bargains on items after Christmas, between the 26th and Jan 1st. These dates are exceptional times to sell those remaining holiday items, toys, and games.

Martin Luther King Jr Day

In January, Amazon sellers started providing discounts on that winter clothing inventory that is yet to sell. Thus, before Martin Luther King Jr Day, you should promote your clothing, beauty, and home good product sales. Electronics are also famous the week before the Super Bowl, because who doesn’t want to watch the big game on a new flat-screen TV?

Valentine’s Day & Presidents Day

Valentine’s Day is a trendy Winter sales holiday that most retailers shouldn’t miss, primarily if you sell jewelry or gifts. Shortly afterward is Presidents Day, where consumers shop for appliances, mattresses, and home goods over the three-day weekend.

St. Patrick’s Day

St. Patrick’s Day won’t be the most significant retail day for most Amazon sellers. However, it is a great time to promote green jewelry and clothing. After the holiday, people love getting these items for a nice discount, which creates a sales opportunity.

Spring Sales Events for Amazon Sellers

The Spring season goes from March to June. While this season doesn’t have as many holidays as other seasons, some eCommerce sellers can make good profits. Again, it all depends on the product categories that your business sells.


The nice thing about Easter Sunday is that Amazon is still open, unlike most brick-and-mortar stores. The week leading up to Easter is a great time to sell attire, flowers, and candy. Amazon sellers should take advantage of Amazon’s sales algorithms and increase prices before the holiday.

Mother’s Day Week

If you sell items that Mothers would like (or, more appropriately, what husbands and children think mothers like), then you can expect to make significant profits before Mother’s Day. It’s also a great time for summer fashion retailers to start promoting new inventory.

Memorial Day

You’ve likely seen tons of ads about Memorial Day in the newspapers and online. It’s well-known as a popular appliance holiday. You’ll want to provide excellent discounts before Memorial Day if you see washers, dryers, refrigerators, and other large appliances.

Father’s Day Week

Anything dad-related goes on sale before Father’s Day. If you sell power tools, garage organization sets, lawnmowers, or other male-oriented products, you’ll sell plenty of them leading up to Father’s Day. Clothing, TVs, and other popular gifts also go on sale during this period.

Summer Sales for Amazon Sellers

If you miss every sale throughout the year up until this point, be sure to prepare for the big summer and fall sales events. Summer sales occur from June through September.

Amazon Prime Day

For Amazon sellers, this is the biggest sales day of the year. Yes, it even rivals Black Friday, Cyber Week, and other days before Christmas. Although Prime Day is on a different date each year, it’s generally around mid-July. Tech, intelligent home devices, computers, and other electronics are popular buys. Yet, just about every category can sell on Prime Day, so don’t miss this opportunity!

Tax-Free Weekends

Everything school-related sells well on tax-free weekends throughout August. Clothing, school supplies, laptops, and art supplies do well around these times. Amazon sellers should also promote Amazon Outlet Inventory during this time, as it’s a great way of anything that’s not selling well.

Labor Day

Entertaining usually ends around Labor Day, so consumers look for great deals on outdoor entertaining. Consider selling your patio furniture, grills, and lawn care items at a discount to incentivize buyers.

Fall Sales Holidays for Amazon Retailers

Finally, we have the fall holidays, which begin in September and lead us into the winter. We’re going to skip the significant Halloween holiday, which isn’t the event of a sale by itself, and jump right into the essential retail days.

Black Friday & Cyber Monday

If Amazon sellers missed the summer sale events, they should prepare for Black Friday and Cyber Monday. These are two of Amazon’s biggest days to make money as a third-party retailer on Amazon Marketplace. Of course, you’ll need some inventory ready in time for those dates. A little preparation goes a long way, but generally, the whole week is ideal for making pre-Christmas sales.

Super Saturday

If you want to move some last-minute Christmas inventory, then the days leading up to Super Saturday is an ideal sales opportunity. Everyone is looking for a good sale before Christmas, and Super Saturday is a great time to provide discounts as an incentive to do some extra shopping.

In Conclusion – The Importance of Holiday Seasons for Amazon Sellers

Amazon has special events exclusive to Amazon Sellers, like Prime Day, Tax-Free Weekends, Black Friday & Cyber Monday, Super Saturday, and more.

These days can be some of your best chances at increasing profits because it’s when Amazon ramps up its marketing efforts with price drops on select items, so they sell quickly or go out of stock.

You may want to start preparing for these major holidays now by considering which products you’ll offer during each event and what discounts will entice customers to purchase them in time (or even ahead!)

Of course, this isn’t an exhaustive list; there are plenty more opportunities throughout the year! But it gives you a good idea about what to expect as an Amazon retailer.

See Also: 4 Excellent Tips For Amazon Halloween Sales

Frequently Asked Questions (FAQ)

What is holiday selling on Amazon?

Holiday selling on Amazon is a great time for retailers to make sales. Several holidays are popular on the leading eCommerce retailer’s site.

How do I set my Amazon seller to holiday?

Amazon sellers can set their Amazon seller account to holiday mode by following these steps:
-Sign in to the Amazon Seller Central with your Amazon login credentials.
-Navigate to Settings and select Holiday Selling from the left sidebar menu.
-Choose either Yes or No for turning on/off holiday mode.
You will then need to click Save Changes at the bottom of this page before switching modes.

Is it hard to get approved to sell on Amazon?

Amazon has a strict seller application process. To sell at Amazon, you must have an account that is in good standing. You must also provide documents that prove who you are.

What is vacation mode on an Amazon seller account?

Amazon’s vacation mode is a feature that allows sellers to take time off work. It enables you to deactivate your listings for a shorter or longer duration so that you won’t get negative feedback while away.

-This content is created by our partner Sunken Stone for Eva.