Imagine targeting only business buyers—no more wasting ad spend on irrelevant consumer traffic. Amazon’s new beta feature lets you do just that, allowing you to run Sponsored Product campaigns exclusively for business accounts. For sellers in high-demand categories like office supplies, industrial equipment, and bulk goods, this could be the game-changer you’ve been waiting for. So, how can you leverage this to scale your B2B sales?
For years, Amazon’s advertising platform has primarily targeted consumer traffic. Now, with this groundbreaking beta feature, sellers have the power to zero in on business buyers, a segment that orders in bulk, converts faster, and is often less price-sensitive. Early tests are already showing remarkable results—up to 3X higher returns compared to traditional consumer placements.
Key Insights & Benefits:
- Exclusive Targeting: This new feature allows you to create campaigns that exclusively target business customers. No more sifting through irrelevant consumer traffic.
- Optimized Ad Spend: Business buyers typically have high intent and make larger bulk purchases. By focusing on these high-value customers, you can ensure your ad dollars are spent more efficiently.
- Tailored Offers: You can integrate B2B pricing, quantity discounts, and even product bundles, allowing for more strategic and impactful marketing campaigns.
- Track B2B Sales: Start tracking what percentage of your sales come from business accounts at the ASIN level. Products with strong B2B potential should be prioritized for tailored campaigns.
As Amazon rolls out this game-changing B2B targeting feature, having the right partner to implement and optimize these campaigns is crucial. Eva AI specializes in AI-powered Amazon advertising optimization, having already optimized over $1.6 billion in ad spending for clients across diverse industries.
Our comprehensive approach combines advanced AI technology with experienced e-commerce experts to help you leverage this new B2B targeting capability effectively. Eva’s AI platform can provide precision hourly bid adjustments for your business buyer campaigns, ensuring you capture high-value B2B traffic at optimal costs.
With our proven track record of generating over $6 billion in sales for clients and achieving an average 51% profit increase, Eva AI is positioned to help you make the most of Amazon’s new business buyer targeting. Our inventory-aware advertising ensures you won’t waste spend on business customers when you’re out of stock. At the same time, our profit analytics provide clear visibility into your B2B performance at both store and ASIN levels.
Whether you’re generating $150K to $1.5M monthly on Amazon, Eva’s holistic four-pillar strategy—driving traffic, optimizing conversion, ensuring inventory availability, and maximizing profits—can be tailored specifically for your B2B advertising goals.
Ready to dominate the B2B space on Amazon? Book a meeting with our growth experts to discover how Eva AI can help you implement and optimize campaigns for this new business buyer targeting feature. We’ll analyze your performance and craft a profitable B2B growth plan tailored to your brand.
