Ecommerce Growth Blog for Marketplace Operators
The Eva blog is written for ecommerce leaders who need practical ways to grow across Amazon, Shopify, TikTok Shop, Walmart, Google, Meta, and retail media. The articles connect marketplace operations, advertising, content, profitability, retention, and channel expansion into one operating system.
Start with the latest guides below, or jump into high-intent operator resources: the Advertising Audit, Amazon DSP and AMC playbook, Rufus and AI search playbook, Google SEO, AEO and GEO playbook, and Walmart growth playbook.
For brands planning full-funnel growth, use the Full-Funnel Commerce playbook, Social-to-Search Demand Capture playbook, and AI Product Discovery playbook to connect demand creation with search capture and conversion.
Deepen the operating model with the Blended CAC and Contribution Margin playbook, Cross-Channel Signal Architecture playbook, Shopify CRO playbook, Shopify Retention and LTV playbook, Email and SMS Lifecycle playbook, TikTok Shop Growth playbook, and Creator and Affiliate Program Operations playbook.
Want more depth? Scroll down.
