AMAZON BRAND PROTECTION
Growing on Amazon Creates a Target
Eva Defends Every Listing
Hijackers, counterfeiters, unauthorized sellers, listing sabotage, and pricing violations. Each one damages revenue, rank, and customer trust simultaneously. Eva detects every threat, enforces through every available Amazon channel, and protects the listing integrity your ranking depends on.
THE THREAT LANDSCAPE
Four distinct threats.
Each one requires a different response.
Brand protection failures are not one problem. They are four separate categories — and conflating them leads to the wrong enforcement strategy. Eva handles all four, each with the appropriate tool and escalation path.
Each category has a distinct enforcement path. Counterfeiters require IP infringement reports with evidence. Hijackers require Brand Registry’s Report a Violation tool and test purchases. Unauthorized sellers require channel investigation and distribution enforcement. Listing sabotage requires Brand Registry content authority and escalation. Eva knows which tool to deploy — and when.
WHY BRAND PROTECTION IS A RANKING ISSUE
Counterfeits don't just steal sales.
They destroy rank.
Every fake product a competitor sells on your ASIN generates a potential 1-star review attributed to your listing. Amazon’s A10 and COSMO systems weight conversion rate and review sentiment as ranking inputs. A sustained counterfeit problem — left unaddressed — compounds into ranking loss that is significantly harder to recover from than the lost sales themselves.
Buy Box loss to unauthorized sellers has the same compounding effect: Amazon’s algorithm weights Buy Box ownership in ranking calculations. A brand consistently losing the Buy Box to third-party sellers signals reduced pricing competitiveness — which feeds back into ranking position. Brand protection and ranking protection are the same problem.
THE THREAT LANDSCAPE
Every Enforcement Tool
Every Escalation Path
Continuous Listing
Surveillance
Eva monitors your ASINs continuously for Buy Box changes, new seller offers, price violations, listing content changes, and new counterfeit offers appearing on your product pages. Threats are detected within hours — not discovered after a customer complaint. Monitoring covers your catalog across Amazon marketplaces, not just the primary storefront.
Counterfeit & IP Infringement
Enforcement
Eva monitors your ASINs continuously for Buy Box changes, new seller offers, price violations, listing content changes, and new counterfeit offers appearing on your product pages. Threats are detected within hours — not discovered after a customer complaint. Monitoring covers your catalog across Amazon marketplaces, not just the primary storefront.
Hijacker & Unauthorized
Seller Removal
Eva executes a systematic enforcement sequence against hijackers: seller identification, test purchase where necessary, cease and desist communication, and Brand Registry-powered removal. For unauthorized distributors selling authentic product, Eva investigates the supply chain source and enforces distribution agreements — the approach that actually solves the root cause rather than removing one seller at a time.
Listing Content
Protection
Your title, main image, bullets, and A+ content are your ranking assets. Eva uses Brand Registry authority to monitor for unauthorized edits, reverts malicious changes, and locks content to prevent recurrence. Content sabotage — competitors editing your listing to trigger compliance suppression — is one of the fastest-growing attack vectors on Amazon and one of the least visible until a listing goes suppressed.
MAP Enforcement &
Pricing Parity
Minimum Advertised Price violations by unauthorized sellers damage your direct channel economics and retailer relationships. Eva identifies MAP violators, traces their inventory source where possible, and executes enforcement through available legal and platform mechanisms. Pricing integrity across channels protects both your Amazon performance and your broader retail programme.
Brand Registry — Setup,
Management & Advanced Tools
Brand Registry is the foundation of all enforcement on Amazon. Eva manages Brand Registry enrollment for brands not yet registered, handles updates and role assignments, and activates advanced protection tools: the Transparency programme (serialised authentication for every unit sold), Project Zero (automated counterfeit removal powered by your IP database), and the IP Accelerator for trademark applications. Each tool provides a different layer of defence — Eva etermines which combination is appropriate for each brand’s exposure level.
EVA VS SOFTWARE
Detection Is Easy. Removal Is the Work.
Capability
Threat detection
Counterfeit
enforcement
Hijacker removal
Unauthorized
sellers
Content
protection
MAP enforcement
Brand Registry
tools
Review damage
mitigation
Reporting
Eva Commerce
Continuous monitoring — Buy
Box, sellers, content, pricing
IP infringement reports with evidence, CCU escalation
Test purchases, C&D, Brand Registry
enforcement sequence
Supply chain investigation + distribution enforcement
Brand Registry authority — content reversion and locking
Violation identification, source tracing, enforcement action
Transparency, Project Zero, IP Accelerator — full stack
Counterfeits identified and removed before reviews accumulate
Structured threat log and enforcement status delivered regularly
Software
Alerts when issues
appear
Generic report
submissions
Self-serve Report a
Violation
Removal requests without root cause analysis
Manual checking, infrequent
Not managed
Basic registration
Not connected to brand protection
Platform dashboards
Case Studies
Morinaga
Scaling Amazon Growth Across US and Japan with Eva’s Unified Commerce System
- Amazon
Cricket
The Cricket Company Doubles Amazon Ad Sales While Improving Profitability with Eva’s Commerce Growth System
- Amazon
Happy Products
Scaling Amazon Revenue and Profit with Eva’s Growth System
- Amazon
Maelys
Scaling TikTok Shop Revenue While Increasing Shopify Conversion and Profitability
- TikTok
- Shopify
Perupima
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
- Shopify
View All Case Studies
Hear from the brands growing
Eva helped us align our Amazon operations across the US and Japan into one system. By connecting advertising, content, and inventory, we gained better visibility and control over performance.
This allowed us to improve conversion, stabilize operations, and scale more efficiently across both markets.
Teruhiro Kawabe
Chief Marketing Officer
Eva brought structure and intelligence to our Amazon advertising. By combining AI-driven optimization with expert execution, we were able to double our ad sales within six months while maintaining strong return on spend.
Tina Fichera
VP of eCommerce, The Cricket Company
I see Eva as the system that connects demand, ranking, and conversion across Amazon, Shopify, and TikTok. Their combination of AI and expert operators has significantly increased our visibility while improving profitability.
Juliette Fasset
CEO, Happy Products Inc.
“Eva helped us turn TikTok into a real revenue engine, not just a content channel.
What changed was the structure. Creator activity became measurable, scalable, and directly tied to revenue.
We moved from unpredictable spikes to consistent growth.”
Beth Milligan
Operations Director, Drybar
Eva enabled us to unify Amazon advertising, data, and execution into one system. This allowed us to scale demand efficiently while maintaining strong control over profitability across markets.
Linda Vargova
Head of eCommerce, MyProtein
Proven Results Across the Eva Growth System
Real outcomes from brands using Eva across Amazon, Shopify, and TikTok
Across Channels
with Profit Focus
in 6 Months
Operational Costs
in 6 Months
Based on aggregated performance across Eva-managed brands
Frequently Asked Questions
What is the difference between a hijacker and a counterfeiter?
A hijacker is a seller who lists on your existing ASIN — either selling a similar product or your authentic product through an unauthorized channel — to compete for the Buy Box. A counterfeiter manufactures a fake version of your product and sells it as genuine. Both are harmful, but the enforcement path is different. Hijackers are removed through Brand Registry’s Report a Violation and seller enforcement actions. Counterfeiters require IP infringement reports, test purchase documentation, and in some cases escalation to Amazon’s Counterfeit Crimes Unit. Eva identifies which problem you are facing and applies the appropriate enforcement approach.
What is Amazon's Counterfeit Crimes Unit?
Amazon’s Counterfeit Crimes Unit (CCU) is Amazon’s internal enforcement team that investigates and prosecutes counterfeit sellers — including referrals to law enforcement in serious cases. Brands with documented counterfeit problems can escalate to the CCU when standard Brand Registry enforcement is insufficient. Eva manages CCU escalations for eligible cases, including providing the evidence package required for serious counterfeit investigations.
What are Transparency, Project Zero, and IP Accelerator?
These are Amazon’s three advanced brand protection programmes. Transparency applies serialised authentication codes to every unit of your product — any unit without a valid code is flagged before delivery, preventing counterfeit sales entirely. Project Zero uses your IP database to automatically remove counterfeit listings without requiring manual reports. IP Accelerator connects brands with trademark attorneys to accelerate trademark registration, which unlocks full Brand Registry access faster. Eva assesses each brand’s situation and recommends which programmes to activate.
Can you remove gray market sellers selling authentic product?
Gray market sellers — who sell genuine product through unauthorized channels — cannot be removed purely on authenticity grounds if the product is real. Eva approaches this through distribution enforcement: identifying the source of the unauthorized inventory, investigating how it entered the market, and enforcing the contractual distribution agreements that prohibit resale through unauthorized channels. This is a more complex process than counterfeit removal but addresses the root cause.
Does this service require Brand Registry?
Yes — Brand Registry is the foundation of all meaningful enforcement on Amazon. If you are not yet enrolled, Eva manages the full registration process. For brands without an active trademark, Eva can facilitate IP Accelerator access to connect you with trademark counsel and fast-track registration. Without Brand Registry, enforcement options are significantly limited.
Every counterfeit sold on your listing is a
1-star review waiting
to happen.
Eva identifies the threat type, applies the right enforcement tool, and resolves it — before it compounds into ranking damage that outlasts the original problem.
