In a bold move that continues to redefine the landscape of Amazon’s wholesale ecosystem, the eCommerce giant is pushing many mid-tier brands out of Vendor Central and into Seller Central.
This shift, already underway since late 2024, is set to escalate throughout 2025, with Amazon tightening its grip on the marketplace.
As the company expands its private label lines and introduces stricter rules like the new ASN v2 labeling, vendors must adapt quickly to remain relevant.
But what does this mean for brands in the trenches? The shift is more than just logistical—it’s a strategy that demands specialized support, new hybrid selling models, and flawless execution.
Amazon’s decision to streamline its Vendor Central process is shaking up the vendor landscape.
While large wholesale accounts may continue to thrive under the retailer’s umbrella, smaller vendors face a fork in the road: adapt to hybrid selling or risk losing their spot.
With new policies like mandatory ASN v2 labeling coming into effect on August 1, 2025, and evolving co-op billing practices, the pressure is on.
Vendors need a more strategic approach than ever, one that blends both Vendor and Seller channels and places a premium on operational precision.
As the Amazon marketplace evolves, staying ahead of these shifts is essential. If you’re unsure where to begin or how to navigate these new challenges, our experts are here to guide you.
Let’s take a moment to discuss your next steps—whether that’s optimizing your hybrid strategy or understanding Amazon’s new data and labeling rules.
We’ll show you how our expertise has helped other 8-figure brands successfully navigate these changes and maximize profitability.
The sooner you adapt, the better positioned you’ll be in upcoming negotiations.
