Dynamic Dayparting adjusts campaign schedules based on hourly performance. It activates campaigns during high conversion periods and reduces activity during slow hours. You define the timing rules and the thresholds. The agent executes them.
This ensures that your budget is invested in the hours that generate the strongest results.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. For Dynamic Dayparting, you set the custom thresholds for hourly performance or conversion rates. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Dynamic Dayparting agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Dynamic Dayparting Does
This agent is designed to maximize your budget’s efficiency throughout the day. It works to:
- Adjusts daily schedules automatically.
- Prioritizes high conversion hours.
- Reduces exposure during weak time blocks.
- Applies different rules for each campaign.
- Uses your thresholds to determine timing.
How It Works: The Signals You Control
You build your own scheduling AI by telling the agent which signals to prioritize. It bases its automated decisions on the conditions you set for:
- Hourly conversion performance
- Traffic quality by time of day
- Cost fluctuations
- ROAS patterns
- Historical time-based trends
Key Benefits
- Higher Conversion Rate: Focus your budget on the hours when customers are most likely to buy.
- Less Wasted Spend: Avoid paying for low-intent clicks during slow periods.
- Improved Efficiency: Make better use of your daily budget by allocating it to peak times.
Who This Helps
- Brands with strong daytime patterns in sales.
- Advertisers running many campaigns who cannot manage schedules manually.
- Teams wanting better use of daily budgets.
Invest Your Budget in the Most Profitable Hours
Schedule a personalized demo to discover how Eva’s configurable AI can increase your conversion rates by optimizing your ad schedule.
Frequently Asked Questions
Manual scheduling is static; you “set it and forget it” based on past assumptions. Eva’s Dynamic Dayparting is an active agent that adjusts schedules based on the live performance rules you set. If your rules state “only run if ROAS > 4,” the agent will enforce that rule hourly, something no human can do manually.
The agent begins executing your rules immediately. You will typically see an improvement in budget efficiency (less wasted spend during slow hours) within the first 24-48 hours. The full impact on conversion rates and ROAS becomes clear as it gathers performance data across different days of the week.
E-commerce traffic and conversion intent are not uniform. Your customers may browse at 1 PM but buy at 8 PM. By analyzing hourly performance (based on your rules), the agent ensures you aren’t wasting your budget on low-intent “browsing” traffic and are instead focusing your spend when customers are most likely to convert.
No. You are in complete control. The agent only follows the rules and thresholds you define. You can tell it to be very aggressive (e.g., “only run from 6 PM to 10 PM”) or more flexible (e.g., “reduce bids by 50% if conversion rate drops below 2%”). The AI executes your strategy; it does not create its own.
