How Happy Products Inc. Achieved 359% Order Growth with Eva’s AI-Powered Profit Platform
Unlock profitable growth for your Consumer Goods brand on Amazon with Eva’s end-to-end platform—integrating 360° analytics, supply chain optimization, and algorithmic ad management.
The Challenge
Despite selling across multiple channels like QVC, HSN, and their own website, Happy Products Inc. faced hurdles in optimizing their Amazon presence.
- Ineffective Partnerships: Previous Amazon providers were well-meaning but ultimately not cost-effective, failing to deliver a strong ROI.
- Operational Blind Spots: The team lacked visibility into critical metrics, including supply chain details, inventory levels, and competitor movements.
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Platform Complexity: Navigating Amazon's ever-changing rules, strict guidelines, and fluctuating fee structures became a barrier to scaling profitability.
The Eva Solution
Happy Products Inc. needed more than just an agency; they needed a complete algorithmic solution. Eva provided a “peace of mind” platform that acts as an extension of their team. Here is how Eva technically addressed the problems:
- Centralized 360° Visibility: By connecting the store directly to Eva, the team gained immediate access to previously hidden data points. Eva’s platform aggregates supply chain, inventory, reimbursements, and sales volume into a single view, allowing for decisions based on real-time data rather than intuition.
- AI-Driven Profit Optimization: Eva effectively functions as "the algorithm to combat the Amazon algorithm". The software methodically automates day-to-day workflows to minimize risks and operational costs, consistently adding profit margins back into the business.
- Holistic Supply Chain Management: Beyond simple advertising, Eva’s technology optimized the operational side of the business. It identified risks around extra costs and fees, helping to resolve supply chain bottlenecks that were previously draining revenue.
- Sales & Ad Efficiency: Using advanced AI, Eva uncovered insights to drive sales growth and ad efficiency at a scale and speed beyond human capabilities.
The Results
Growing a profitable Amazon business requires access to powerful technology that in-house teams often lack. Eva makes this accessible by generating actionable insights that guide your business to success. For Happy Products Inc., Eva served as the invaluable asset needed to navigate Amazon’s complexity and stay ahead of the competition. By leveraging Eva’s powerful AI software and expert guidance to maximize visibility and efficiency, Happy Products Inc. realized massive gains:
359%
ORDER INCREASE
253%
PROFITABILITY INCREASE
51%
COST SAVINGS
“I see Eva as the algorithm to combat the Amazon algorithm, and wholeheartedly believe it’s our secret power to maximize visibility & become more profitable.”
Juliette Fassett
CEO, Happy Products Inc.
