Case Study: Peru Pima
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
Overview
Peru Pima is an apparel brand with strong product quality and demand, operating in a competitive direct-to-consumer landscape.
The brand partnered with Eva to transition from inconsistent performance to a structured Shopify growth system combining conversion intelligence, paid media, and search visibility.
The Situation
- Core issue: Traffic existed. Conversion system did not.
Peru Pima faced declining and
inconsistent performance:
- Sales volatility across periods
- Inefficient Meta and Google spend
- Weak funnel structure limiting conversion
- Limited visibility into profitability
- Underdeveloped SEO and emerging AEO opportunities
Despite demand, growth lacked structure and predictability.
Eva implemented a Shopify Conversion Intelligence System
The Eva Approach
Conversion Intelligence
- PDP structure optimization
- Offer and bundle architecture
- Trust and social proof placement
- Checkout and friction reduction
Shift: From traffic leakage to conversion optimization
Meta & Google Demand Engine
- Campaign restructuring based on funnel stages
- Creative alignment with landing pages
- Budget allocation based on contribution margin
Shift: From spend-driven acquisition to efficient demand capture
Sales Funnel Engineering
- Landing page architecture aligned with intent
- Behavior-based funnel sequencing
- Email and SMS capture integrated into acquisition
Shift: From traffic routing to revenue architecture
SEO & AEO Advancement
- Search-driven content and PDP optimization
- Alignment with AI-driven search behavior
- Increased organic visibility and intent capture
Shift: From passive traffic to structured organic demand
Execution
Continuous conversion rate optimization cycles
Funnel testing and iteration based on user behavior
Paid media scaling aligned with performance thresholds
Organic and paid traffic unified into one system
The Outcome
Growth became both scalable and more efficient.
What Changed
Before Eva
- Paid media and Shopify operating independently
- Weak funnel and conversion structure
- Limited organic visibility strategy
- Growth dependent on increasing spend
After Eva
- Unified conversion and demand system
- Funnel-driven acquisition and retention
- SEO and AEO integrated into growth
- Profit-driven scaling decisions
Choosing Eva was a game changer for us. Their expertise across performance marketing and conversion completely transformed how we operate.
We shifted from focusing on volume to building a system that prioritizes profitability and efficiency. Eva’s technology and team helped us scale with much greater control and confidence.
Salvattore Yaipén
Head of Ecommerce – Peru Pima
Strategic Insight
Most Shopify brands focus on traffic
Few build a conversion system
When
- Traffic is structured
- Funnels are engineered
- Conversion Profit guides decisionsis optimized
- Conversion Profit guides decisionsis optimized
Growth becomes predictable
Shopify growth is not traffic acquisition
It is a system where conversion, demand, and retention work together to scale profitably
