Case Study: Poppi
Scaling TikTok-Driven Demand into Shopify Revenue and Repeat Purchase
Poppi transitioned from viral-driven spikes to a
predictable, compounding growth system
Overview
Poppi is a fast-growing functional beverage brand known for its prebiotic soda, combining gut health benefits with strong lifestyle branding.
The brand achieved rapid growth through TikTok-native content and creator amplification, generating significant consumer demand.
Eva partnered with Poppi to transform this demand into a structured, repeatable commerce system, connecting TikTok Shop and Shopify into one unified growth engine.
The Situation
-
Core issue: Demand existed, but it did not
compound into predictable growth
Poppi had strong momentum:
- High-performing TikTok content and creator ecosystem
- Rapid growth in awareness and demand
- Strong product-market fit with repeat purchase behavior
However, key limitations emerged:
- Viral spikes without predictable revenue
- TikTok demand not fully captured into owned channels
- Shopify underutilized for retention and subscription
- Limited connection between content performance and conversion
Eva implemented a TikTok → Shopify Commerce Intelligence
System, aligning discovery, conversion, and retention into one continuous loop.
The Eva Approach
TikTok Shop Revenue Engine
- Built creator ecosystem around lifestyle and daily consumption
- Optimized TikTok Shop PDPs for impulse purchases
- Deployed bundles and limited-time offers
- Amplified top-performing organic content with ads
Focus: Convert discovery into immediate revenue
Content → Revenue Feedback Loop
- Identified highest-performing hooks, creators, and formats
- Fed insights directly into content production and ad scaling
- Eliminated underperforming content quickly
Focus: Scale proven signals with precision
Shopify Conversion Intelligence
- Optimized PDPs using TikTok-driven messaging and social proof
- Introduced bundles to increase AOV
- Implemented subscription model for repeat consumption
Focus: Capture intent and expand customer value
Lifecycle & Retention System
- Email and SMS flows aligned with consumption behavior
- Post-purchase cross-sell across flavors and bundles
- Subscription optimization for recurring revenue
Focus: Turn first purchase into long-term revenue
Unified Data & Profitability Layer
- Product-level performance tracking across TikTok and Shopify
- Attribution across content, ads, and conversion
- Profit-driven optimization across channels
Results
Strong growth in TikTok Shop revenue driven by creator-led content
Increased Shopify conversion rate from TikTok-driven traffic
Higher average order value through bundles and subscriptions
Improved repeat purchase rate through lifecycle systems
Reduced dependency on paid media for sustained growth
The Outcome
Poppi transitioned from viral-driven spikes to a predictable, compounding growth system
What Changed
Before Eva
- TikTok created awareness without structured monetization
- Growth depended on viral cycles
- Shopify was not fully leveraged for retention
- Limited visibility into performance drivers
After Eva
- TikTok became a direct revenue channel
- Shopify captured and expanded demand
- Lifecycle systems increased LTV
- Growth became structured, scalable, and predictable
“Eva helped us turn TikTok from an awareness channel into a structured revenue engine.
By connecting TikTok Shop with our Shopify experience, we now capture demand more efficiently and convert it into repeatable growth.
The visibility across content, conversion, and retention has fundamentally changed how we scale the business.”
C. Barry
Manager of eCommerce, Poppi
Strategic Insight
Functional CPG brands benefit from:
- High repeat purchase frequency
- Strong lifestyle integration
- Content-driven discovery
But without a system:
- Demand is fragmented
- Retention is lost
- Profitability declines
When TikTok (discovery), Shopify (conversion), and lifecycle (retention) operate as one system:
- Revenue stabilizes
- LTV increases
- Growth compounds
Shopify growth is not traffic acquisition
It is a system where conversion, demand, and retention work together to scale profitably
