Eva vs Flywheel:
A Comparative Analysis of
Intelligence, Automation, and Full-Service Support
Eva is a unified commerce intelligence platform offering AI automation, organic growth engines, dynamic pricing, profitability insights, and full-service account management. Flywheel is an enterprise retail media and advertising optimization platform focused on performance marketing across Amazon, Walmart, and other marketplaces.
Why Choose Eva?
Flywheel provides a strong platform for enterprise-level retail media and advertising workflow management. Eva delivers a deeper, integrated intelligence layer that includes ranking, inventory, dynamic pricing, unified operations, Shopify integration, and full-service account management within one platform.
Store Level Visibility
Get a birds-eye view of your store’s historical sales & profit analytics, inventory health and advertising performance. Save hours of time compiling reports, avoid extra fees & optimize your operations in a few clicks.
Product Level Visibility
Get a detailed view of your ASIN’s historical sales & profit analytics, pricing adjustments, inventory health and advertising performance. Seamlessly calculate & monitor each product’s fees, expenses & costs in easy-to-understand dashboards.
Daily Sales Visibility
Eva analytics helps you easily visualize your daily sales, advertising & profit data. The platform uses this data along with demand, trends, category, seasonality & inventory levels to deliver next-best actions to increase revenue and profitability.
Operational Visibility
With Eva Analytics you get easily accessing insights on sales, profit, inventory, and advertising performance. It saves time, minimizes fees, and offers actionable data for revenue and profitability optimization
User-Friendly Dashboards
Get access to easy-to-understand dashboards & reports that provide clear reporting on reimbursement claims.
Straightforward Case Resolution
View a list of resolved cases by date, provider & by ASIN number. Easily export, sort & filter your financial data.
Filter By Value & Quantity
Determine which products you have are being reimbursed the most by both value & quantity.
Reimbursement Case Reason
You’ll see a pie chart on your reimbursement cases and you can check all your cases reason by reason.
| Feature | Eva | Flywheel |
|---|---|---|
| Sponsored Ads Automation | Yes | Yes |
| Amazon DSP | Yes | Yes |
| Full Funnel Advertising Intelligence | Yes | Yes, ad & media focused |
| Campaign Creation Automation | Yes | Limited |
| Dynamic Dayparting | Yes | No |
| Dynamic Budget Allocation | Yes | Yes, budget-driven |
| Keyword Isolation & Negation | Yes | Partial |
| Ranking Intelligence | Yes | No |
| Inventory Intelligence | Yes | No |
| Dynamic Pricing | Yes | No |
| Profit & Product Scoring | Yes | No |
| Walmart Support | Yes | Yes |
| Shopify Support | Yes | No |
| Unified Analytics Dashboard | Yes | Yes, retail media focused |
| Flexible Tagging & Portfolios | Yes | No |
| Full Service Account Management | Yes | Available via separate managed services |
| Full or Partial Ad Management | Yes | Yes, premium tier |
| Dedicated Human Support | Yes | Enterprise support (service level based) |
| Configurable AI Rules | Yes | Mostly manual and rule-driven |
In-Depth Breakdown
1. Advertising Automation
Eva: Eva provides full-funnel advertising automation through its Advertising Automation Agents. This suite includes Bid Optimizer, Dynamic Budget Allocation, Dynamic Dayparting, and advanced keyword management, all intrinsically linked to ranking, profit, and inventory intelligence. Eva offers a hybrid model blending automation with human expert collaboration.
Flywheel: Flywheel concentrates on budget pacing, keyword optimization, and retail media workflow automation, primarily for large brands. While optimization is strong, it operates in isolation from catalog insights or profitability engines.
2. DSP Comparison
Eva DSP: Eva delivers full-funnel DSP with unified attribution, cross-channel data, and audience enrichment using Amazon, Walmart, and Shopify customer behavior. Full-service DSP management is included.
Flywheel DSP: Flywheel supports DSP activation and optimization as part of its enterprise retail media offerings. However, DSP is not integrated with product-level intelligence or cross-channel D2C data.
3. Organic Growth and Profit Engine
Eva: Eva’s platform integrates Ranking Intelligence, Inventory Intelligence, Full-Funnel Growth signals, Dynamic Pricing, and a comprehensive Product Score system. This allows brands to grow organic rank, control pricing, and optimize profit alongside advertising.
Flywheel: Flywheel focuses exclusively on retail media performance. It provides no ranking engine, no inventory-driven optimization, and no dynamic pricing capabilities.
4. Unified Operations Hub
Eva: Eva’s platform includes a Unified Analytics Dashboard, multi-marketplace and multi-store readiness, flexible portfolio management, competitor insights, and SKU-level intelligence across Amazon, Walmart, and Shopify.
Flywheel: Flywheel offers robust retail media dashboards but does not include unified marketplace operations, catalog intelligence, or Shopify integration.
5. Service and Support Layer
Eva: Eva provides full-service account management, full or partial advertising management, dedicated managers, unlimited support, and strategic planning sessions as an integrated partner.
Flywheel: Flywheel offers managed services for large brands, typically at a premium cost. The depth of support varies based on enterprise contracts.
6. Multi-Channel Capabilities
Eva: Eva unifies Amazon, Walmart, and Shopify data into one cohesive commerce intelligence system. This includes cross-channel attribution, customer insights, and unified catalog management.
Flywheel: Flywheel supports Amazon, Walmart, and several retail media networks, but its focus is mainly on advertising. It offers no Shopify or D2C integrations.
7. Pricing Comparison
Eva: Eva’s platform access begins at $499 per month for all automation Agents and analytics. With full-service advertising or account management included, Eva remains up to 50 percent more cost-effective than enterprise software-plus-agency configurations.
Flywheel: Flywheel uses custom enterprise pricing and charges significantly more for managed services and retail media expansion. Total cost escalates with additional channels or service needs.
Pricing & Positioning
When Flywheel Fits:
Flywheel is a suitable choice for large enterprises focused on centralized retail media advertising across multiple marketplaces, but without the need for integrated catalog intelligence, ranking insights, or dynamic pricing.
Why Growing Brands Choose Eva:
Eva delivers deeper automation, integrated profitability intelligence, ranking and inventory insights, dynamic pricing, Shopify integration, full marketplace operations, and full-service account management.
Ready to See Eva in Action?
Book a session with the Eva team to see how our unified intelligence and automation drive faster, more profitable growth.
