Eva vs Perpetua:
A Comparative Analysis of Automation, Intelligence, and Full-Service Support
Eva provides a unified commerce intelligence ecosystem featuring AI automation, organic growth engines, dynamic pricing, profitability insights, and full-service support. Perpetua is a creative and advertising automation platform focused on ad optimization, retail media placements, and video creative across Amazon and other channels.
Why Choose Eva?
Perpetua excels in creative-driven advertising, retail media placements, and foundational automation. Eva provides a deeper intelligence layer, integrating ranking and inventory engines, cross-channel data, Shopify integration, and full-service account management.
Store Level Visibility
Get a birds-eye view of your store’s historical sales & profit analytics, inventory health and advertising performance. Save hours of time compiling reports, avoid extra fees & optimize your operations in a few clicks.
Product Level Visibility
Get a detailed view of your ASIN’s historical sales & profit analytics, pricing adjustments, inventory health and advertising performance. Seamlessly calculate & monitor each product’s fees, expenses & costs in easy-to-understand dashboards.
Daily Sales Visibility
Eva analytics helps you easily visualize your daily sales, advertising & profit data. The platform uses this data along with demand, trends, category, seasonality & inventory levels to deliver next-best actions to increase revenue and profitability.
Operational Visibility
With Eva Analytics you get easily accessing insights on sales, profit, inventory, and advertising performance. It saves time, minimizes fees, and offers actionable data for revenue and profitability optimization
User-Friendly Dashboards
Get access to easy-to-understand dashboards & reports that provide clear reporting on reimbursement claims.
Straightforward Case Resolution
View a list of resolved cases by date, provider & by ASIN number. Easily export, sort & filter your financial data.
Filter By Value & Quantity
Determine which products you have are being reimbursed the most by both value & quantity.
Reimbursement Case Reason
You’ll see a pie chart on your reimbursement cases and you can check all your cases reason by reason.
| Feature | Eva | Intentwise |
|---|---|---|
| Sponsored Ads Automation | Yes | Yes |
| Amazon DSP | Yes | Yes, creative & placement focus |
| Full Funnel Advertising Intelligence | Yes | Partial |
| Campaign Creation Automation | Yes | Yes, creative oriented |
| Dynamic Dayparting | Yes | No |
| Dynamic Budget Allocation | Yes | Yes, basic |
| Keyword Isolation & Negation | Yes | Limited |
| Ranking Intelligence | Yes | No |
| Inventory Intelligence | Yes | No |
| Dynamic Pricing | Yes | No |
| Profit & Product Scoring | Yes | No |
| Walmart Support | Yes | Yes |
| Shopify Support | Yes | No |
| Unified Analytics Dashboard | Yes | Ads & creative focused reporting |
| Flexible Tagging & Portfolios | Yes | No |
| Full Service Account Management | Yes | Premium managed services |
| Full or Partial Ad Management | Yes | Yes, via managed service tiers |
| Dedicated Human Support | Yes | Tier-based |
| Configurable AI Rules | Yes | Algorithmic logic only |
In-Depth Breakdown
1. Advertising Automation
Eva: Eva delivers multi-layer advertising automation through its Advertising Automation Agents. This suite includes Bid Optimizer, Dynamic Budget Allocation, Dynamic Dayparting, and advanced keyword management, all connected to ranking, profit, and inventory intelligence. A hybrid model combining automation with human experts is available.
Perpetua: Perpetua focuses on automated bids, placements, retail media creative, and Sponsored Ads performance. While strong in creative optimization, its automation is not connected to catalog signals or product lifecycle intelligence.
2. DSP Comparison
Eva DSP: Eva provides full-funnel DSP campaigns connected to product intelligence, profitability insights, and cross-channel data from Amazon, Walmart, and Shopify. It includes unified attribution and full-service DSP management.
Perpetua DSP: Perpetua offers creative-focused DSP placement and AMC-based insights. DSP performance is managed separately from catalog health and profit-based optimization.
3. Organic Growth and Profit Engine
Eva: Eva’s platform integrates Ranking Intelligence, Inventory Intelligence, Full-Funnel Growth signals, Dynamic Pricing, and Product Score-driven actions. This helps brands combine ad performance with organic ranking improvements and profitability.
Perpetua: Perpetua focuses primarily on advertising and creative. It offers no ranking engine, no inventory-based optimization, no profit scoring, and no pricing intelligence.
4. Unified Operations Hub
Eva: Eva provides full operational control with a Unified Analytics Dashboard, multi-marketplace readiness, flexible portfolio management, competitor insights, and product-level intelligence for Amazon, Walmart, and Shopify.
Perpetua: Perpetua offers advertising performance dashboards and creative reporting. It does not include an operations engine or multi-marketplace operations functionality.
5. Service and Support Layer
Eva: Eva offers full-service account management, full or partial advertising management, dedicated managers, unlimited support, and strategic planning sessions as an integrated partner.
Perpetua: Perpetua offers managed service options, but these are available at higher tiers and additional cost. The level of strategic support depends on the package selected.
6. Multi-Channel Capabilities
Eva: Eva integrates Amazon, Walmart, and Shopify to provide unified intelligence, cross-channel attribution, DSP audience enrichment, and centralized catalog operations.
Perpetua: Perpetua supports multiple ad channels, including TikTok, Amazon, Walmart, and Instacart. However, it does not integrate Shopify or provide D2C insights.
7. Pricing Comparison
Eva: Eva’s platform access begins at $499 per month for all automation Agents and analytics. Even with full advertising or account management, Eva remains up to 50 percent more cost-effective than competitors using percentage-of-spend or premium managed service models.
Perpetua: Perpetua utilizes a percentage-of-spend model and charges higher fees for managed services. The total cost rises quickly depending on ad spend and the number of media channels used.
Pricing & Positioning
When Perpetua Fits:
Perpetua is a suitable choice for brands that rely heavily on creative automation, video ads, and retail media placements but do not require deeper catalog, ranking, or pricing intelligence.
Why Growing Brands Choose Eva:
Eva delivers advanced automation, ranking and inventory intelligence, dynamic pricing, full marketplace operations, Shopify integration, and full-service account management, all while maintaining a more cost-effective structure.
Ready to See Eva in Action?
Book a session with the Eva team to discover automation gains and multi-channel growth opportunities.
