Eva vs Scale:
A Comparative Analysis of E-Commerce Growth Platforms
Eva provides an advanced, integrated commerce intelligence platform, leveraging AI automation, organic growth drivers, and profit-centric optimization, complete with full-service support. Scale Insights offers a specialized Amazon PPC automation tool focused on keyword harvesting, rule-based bid management, and fundamental campaign structure automation.
Why Choose Eva?
Scale Insights delivers effective automation for foundational PPC tasks and keyword management. Eva provides a substantially deeper, more strategic platform that unifies advanced automation, organic ranking, inventory intelligence, profitability engines, and comprehensive operational management across the Amazon, Walmart, and Shopify ecosystems.
Store Level Visibility
Get a birds-eye view of your store’s historical sales & profit analytics, inventory health and advertising performance. Save hours of time compiling reports, avoid extra fees & optimize your operations in a few clicks.
Product Level Visibility
Get a detailed view of your ASIN’s historical sales & profit analytics, pricing adjustments, inventory health and advertising performance. Seamlessly calculate & monitor each product’s fees, expenses & costs in easy-to-understand dashboards.
Daily Sales Visibility
Eva analytics helps you easily visualize your daily sales, advertising & profit data. The platform uses this data along with demand, trends, category, seasonality & inventory levels to deliver next-best actions to increase revenue and profitability.
Operational Visibility
With Eva Analytics you get easily accessing insights on sales, profit, inventory, and advertising performance. It saves time, minimizes fees, and offers actionable data for revenue and profitability optimization
User-Friendly Dashboards
Get access to easy-to-understand dashboards & reports that provide clear reporting on reimbursement claims.
Straightforward Case Resolution
View a list of resolved cases by date, provider & by ASIN number. Easily export, sort & filter your financial data.
Filter By Value & Quantity
Determine which products you have are being reimbursed the most by both value & quantity.
Reimbursement Case Reason
You’ll see a pie chart on your reimbursement cases and you can check all your cases reason by reason.
| Feature | Eva | Intentwise |
|---|---|---|
| Sponsored Ads Automation | Yes | Yes |
| Amazon DSP | Yes | No |
| Full Funnel Advertising Intelligence | Yes | No |
| Campaign Creation Automation | Yes | Limited |
| Dynamic Dayparting | Yes | No |
| Dynamic Budget Allocation | Yes | Yes, basic |
| Keyword Isolation & Negation | Yes | Yes |
| Ranking Intelligence | Yes | No |
| Inventory Intelligence | Yes | No |
| Dynamic Pricing | Yes | No |
| Profit & Product Scoring | Yes | No |
| Walmart Support | Yes | No |
| Shopify Support | Yes | No |
| Unified Analytics Dashboard | Yes | Limited to ads |
| Flexible Tagging & Portfolios | Yes | No |
| Full Service Account Management | Yes | No |
| Full or Partial Ad Management | Yes | No |
| Dedicated Human Support | Yes | Standard platform support |
| Configurable AI Rules | Yes | Rule-based only |
In-Depth Breakdown
1. Advertising Automation
Eva: Eva deploys multi-layered advertising automation via its Advertising Automation Agents. This suite includes Bid Optimizer, Dynamic Budget Allocation, Dynamic Dayparting, Campaign Discovery, and advanced keyword management, all intrinsically linked to ranking, inventory, and profitability data. Eva facilitates a hybrid control model, blending sophisticated automation with expert human oversight.
Scale Insights: Scale Insights concentrates on mechanistic PPC functions: keyword harvesting, simplistic rule-based bid adjustments, and basic campaign structural movements. While functional for routine tasks, it lacks deeper intelligence and cross-channel connectivity.
2. DSP Comparison
Eva DSP: Eva offers full-funnel DSP campaign management, fortified by product intelligence, profitability metrics, and cross-channel behavioral data from Amazon, Walmart, and Shopify. The platform ensures unified attribution and provides an option for full-service DSP management.
Scale Insights DSP: Scale Insights does not possess capabilities for DSP, AMC, or any upper-funnel advertising initiatives.
3. Organic Growth and Profit Engine
Eva: Eva’s platform integrates Ranking Intelligence, Inventory Intelligence, Full-Funnel Growth signals, Dynamic Pricing, and a comprehensive Product Score system. These components synergize to influence advertising strategy, promotional planning, and market positioning, enabling brands to correlate ad spend directly with organic and profitable outcomes.
Scale Insights: This tool is exclusively focused on PPC mechanics. It provides no functionality for ranking intelligence, inventory-driven actions, dynamic pricing, or profit optimization.
4. Unified Operations Hub
Eva: Eva delivers a complete operational layer featuring a Unified Analytics Dashboard, multi-marketplace/store control, flexible portfolio tagging, competitive insights, and granular SKU-level intelligence across Amazon, Walmart, and Shopify.
Scale Insights: Reporting is restricted to basic ad-level data. The platform lacks operational tools, multi-marketplace controls, and catalog intelligence.
5. Service and Support Layer
Eva: Eva functions as both a platform and a service partner, offering full-service account management, full or partial advertising management, dedicated specialists, unlimited support, and strategic planning sessions.
Scale Insights: Scale Insights operates on a pure software-as-a-service (SaaS) model, with no direct human involvement in account or advertising management.
6. Multi-Channel Capabilities
Eva: Eva unifies Amazon, Walmart, and Shopify into a single, cohesive intelligence layer. This architecture supports cross-channel attribution, DSP audience enrichment, and centralized catalog operations.
Scale Insights: Scale Insights is a single-channel tool, limited exclusively to Amazon PPC. It offers no multi-marketplace support or D2C integrations.
7. Pricing Comparison
Eva: Eva’s platform access begins at $499 per month for all automation Agents and analytics. Even when bundled with full advertising or account management, Eva’s total cost of ownership remains up to 50% more effective than models requiring separate PPC tools and external agency fees.
Scale Insights: Scale Insights presents a lower entry price, but costs escalate based on ad spend, account quantity, or marketplaces. Brands typically require supplementary freelancers or agencies for strategic management, increasing the total cost.
Pricing & Positioning
When Scale Insights Fits:
Scale Insights is a suitable entry-point for small or emerging brands requiring rudimentary Amazon PPC automation without the need for sophisticated intelligence or multi-channel capabilities.
Why Growing Brands Choose Eva:
Ambitious brands select Eva for its advanced automation, integrated profitability models, organic growth drivers, dynamic pricing, unified multi-marketplace operations, and full-service account management, providing a comprehensive solution for scaling across Amazon, Walmart, and Shopify.
Ready to See Eva in Action?
Book a session with the Eva team to explore automation opportunities, strategic growth frameworks, and real-time performance enhancements.
