Eva’s Bid Optimizer adjusts your keyword bids automatically, but it operates entirely on your terms. It evaluates the specific performance signals you choose to track such as conversion rate, click-through rate, sales volume, and profitability and then applies changes that precisely match the limits and rules you define.
You decide exactly how aggressive or conservative the system should be. The agent executes your strategy with precision, continuously checking performance patterns to determine when bids should rise to capture opportunity or lower to protect your budget. All activity follows the boundaries you set, so the system works exactly the way you want.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. You can set custom thresholds, create conditional logic, and tailor how the Bid Optimizer responds to performance signals. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Bid Optimizer operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Bid Optimizer Does
This agent is designed to be the perfect executor of your bidding strategy. It works to:
- Raise or reduce bids based on your specific conditions.
- Protect your ad spend during weak performance periods.
- Explore growth opportunities when performance signals are positive.
- Improve advertising efficiency across all your campaigns.
- Keep your daily performance stable and predictable.
How It Works: The Signals You Control
You build your own bidding AI by telling the Bid Optimizer which signals to prioritize. It bases its automated decisions on the conditions and targets you set for:
- Conversion rate
- Click-through rate (CTR)
- Sales velocity
- Spend thresholds
- ROAS and ACOS targets
- Trend analysis
- Historical patterns
Key Benefits
- Higher ROI: Your budget is intelligently allocated to what's working.
- Better Control: The AI follows your rules, not the other way around.
- Less Manual Adjustment: Automate the tedious, repetitive work of bid changes.
- Faster Reaction to Changes: The system continuously checks performance to adapt faster than any human team.
Who This Helps
- Advertisers who value full strategic control.
- Teams that manage large and complex keyword portfolios.
- Brands that require stable and predictable ad spending.
Take Control of Your Bidding Strategy
Request a demo today and see how Eva’s configurable
AI can grow your profitability by executing your strategy with precision.
Frequently Asked Questions
A PPC agency performs manual analysis, which can be slow. Eva provides a configurable AI that executes your strategy with precision, 24/7. We also provide a dedicated advertising manager much like an agency partner to help you build and refine those rules, ensuring the AI is perfectly aligned with your business goals.
The e-commerce market is volatile. Our Bid Optimizer continuously checks performance patterns (not just once a day) to react faster to changes. This allows it to protect your budget during weak periods and instantly capture opportunities when performance signals are positive, just as you’ve defined.
Absolutely not. In fact, you are in full control. You define the rules, boundaries, and performance signals. You decide how aggressive or conservative the system should be. Eva’s AI executes your strategy; it doesn’t replace it.
