Campaign Discovery
Discover New Opportunities for Scalable Growth
Stop manually digging through search term reports. Eva’s Campaign Discovery agent identifies valuable keywords, audiences, and competitor targets, turning them into new, structured campaigns. It systematically reviews patterns in search behavior and performance data to uncover new opportunities, all based on the rules you define.
You choose what qualifies as a meaningful discovery (e.g., “keywords with 3+ sales and a 2.5 ROAS”). The agent ensures you never miss a high-potential growth point.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. For Campaign Discovery, you set the custom thresholds for what qualifies as an opportunity (e.g., minimum sales, ROAS, or conversion rate). This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Campaign Discovery agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Campaign Discovery Does
This agent acts as your automated growth strategist. It works to:
- Detect high-value, converting keywords from your search term reports.
- Surface new competitor-based targeting opportunities (ASINs).
- Find new, high-intent audience segments.
- Suggests or automatically creates new, properly structured campaigns.
- Expands your market reach based on data-driven rules, not guesswork.
How It Works: The Signals You Control
You build your own discovery engine by defining what to look for. The agent bases its decisions on the performance signals and data sources you prioritize:
- Search term reports
- Existing keyword performance signals
- Customer conversion paths
- Competitor performance trends
- Audience behavior patterns
Key Benefits
- Drives New, Qualified Traffic: Move beyond your current keyword list and find new customers.
- Increases Visibility: Systematically expand your reach and market share.
- Generates Higher Incremental Revenue: Find and scale new, profitable revenue streams.
- Eliminates Manual Analysis: Stop the tedious work of digging through reports and let the AI find opportunities for you.
Who This Helps
- Growth-focused brands looking to scale.
- Teams with large catalogs who can't analyze every product manually.
- Advertisers who want full, automated discovery of new opportunities.
Stop Missing Growth Opportunities
Schedule a personalized demo to discover how Eva’s configurable AI can automatically find and scale new revenue streams based on your rules.
Frequently Asked Questions
An Auto campaign is a “black box” that finds search terms. Eva’s Campaign Discovery is a strategic agent. It analyzes data from all your campaigns (Auto and Manual) and uses your performance rules to identify, structure, and launch new, optimized campaigns (e.g., “Single Keyword Exact Match Campaigns”) for proven terms.
No. You are in complete control. You set the rules for what qualifies as a discovery. Crucially, you can also set the agent to “suggest” new campaigns for your manual approval, rather than creating them automatically, giving you the final say.
Based on your rules, the agent can analyze performance data to identify high-converting competitor ASINs that you are not yet targeting in your Product Targeting (PAT) campaigns, or discover new audience segments that show high purchase intent.
