Competitor & Market Insights
See Your True Position. Master Your Market Context.
Stop analyzing your sales in a vacuum. High sales numbers mean nothing if your competitors are growing twice as fast. Eva’s Competitor and Market Insights gives you the context you need to understand exactly where your brand stands within your category.
This capability focuses on the “Share of Shelf” and strategic positioning. It highlights your visibility, tracks ranking movements at a macro level, and benchmarks your brand against the competition. It doesn’t just show you data; it reveals your true market reality, helping you identify gaps in the landscape that your competitors have missed.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your market view is unique. Eva allows you to configure the insights to focus on what matters to you. You define the “market” boundaries whether it’s a broad category or a niche set of keywords. The AI then filters out the noise and focuses its analysis on the specific competitors and trends that impact your strategic goals.
Dedicated Support
We combine powerful software with real people who know your business. Every customer works with a dedicated account manager who helps you interpret these complex market signals. Your manager leads strategy sessions to help you turn “market data” into “actionable strategy,” ensuring you know exactly how to exploit the weaknesses the system identifies.
What It Delivers
This module provides the strategic intelligence needed for high-level decision-making. It works to:
- Reveal Competitor Visibility: See exactly which competitors are dominating the search terms and categories that matter to you.
- Benchmark Your Brand: Objectively measure your performance against category leaders. Are you outperforming the market, or falling behind?
- Track Category Dynamics: Understand macro trends and shifts in category share to anticipate where the market is moving next.
- Identify Strategic Opportunities: Spot gaps in competitor coverage and keyword visibility where you can easily gain ground.
- Visualize Market Presence: Get a clear picture of your "Share of Voice" compared to the rest of the field.
How It Works: The Intelligence You Gain
You build your market view by defining the categories and competitors that frame your business. The system analyzes:
- Keyword & Category Share: Calculates your visibility percentage versus competitors on critical terms.
- Competitor Listing Presence: Monitors how often and where key competitors are appearing.
- Trend Detection: Identifies rising and falling trends within the category structure.
- Gap Analysis: Highlights areas where customer demand exists but competitor presence is weak.
- Listing Quality Benchmarks: Compares your content and listing strength against category averages.
Key Benefits
- True Strategic Clarity: Move from guessing to knowing. Base your product launches and marketing budgets on hard market data, not intuition.
- Understanding Your Real Position: Get a reality check. Know definitively if you are a category leader, a challenger, or a niche player.
- Faster Reaction to Change: Spot a new competitor or a shift in category direction early, allowing you to pivot your strategy before you lose market share.
- Data-Backed Expansion: Identify the most profitable sub-categories for your next product launch based on competitive saturation levels.
Who This Helps
- Brands in Highly Competitive Categories where small shifts in visibility equal huge revenue changes.
- Product Teams launching new items who need to understand the landscape before day one.
- Brand Managers responsible for long-term growth and market share expansion.
- Operators planning category expansion who need to find the "white space" in the market.
Define Your Strategy with Precision
Schedule a personalized demo to discover how Eva’s Market Insights can reveal your true position and help you outsmart the competition.
Frequently Asked Questions
No. This module is purely focused on Market Presence, Visibility, and Category Share. For price tracking and automated repricing, we use our dedicated Dynamic Pricing agent. This ensures that your strategic market data remains clean and focused on positioning rather than just price wars.
Ranking Intelligence is an operational tool designed to trigger immediate actions (like changing an ad bid) based on a specific keyword rank. Competitor & Market Insights is a strategic tool designed to show you the “Big Picture,” helping you plan product roadmaps, understand long-term trends, and measure overall brand health.
Yes. This is excellent for research. You can set up the system to monitor a category you plan to enter, giving you a clear map of the competitive landscape before you even launch your first product.
