Efficient Budget Distribution Shaped by Your Strategy
You build your own budget allocation AI by defining its priorities. The agent bases its automated decisions on the conditions you set for:
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increase your conversion rates by optimizing your ad schedule.
Stop letting your best campaigns run out of money while underperformers waste your daily budget. Eva’s Dynamic Budget Allocation agent intelligently distributes your total advertising budget across campaigns, strictly following your rules, priorities, and performance conditions.
It continuously identifies which campaigns deserve more funding and which should be scaled down. You choose the criteria (e.g., “prioritize high-ROAS campaigns,” “fund new launch campaigns”). The agent ensures your budget is always aligned with your goals, moving funds where they have the highest impact.
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. You can set custom thresholds, create conditional logic, and tailor how the Bid Optimizer responds to performance signals. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Bid Optimizer operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
Amazon’s rules are simple and time-based (e.g., “increase budget on a specific date”). Eva’s Dynamic Budget Allocation is performance-based and strategic. It analyzes data across all your campaigns and re-distributes your total budget based on your custom rules, such as “move budget from low-ROAS campaigns to high-ROAS campaigns” in real-time.
No. The agent works within the total budget cap you define. Its job is not to spend more money, but to spend your existing budget smarter by re-allocating it from underperformers to your best performers.
Yes. This is a key part of “Configurable AI.” You can set rules to “protect” certain campaigns, like a new launch, ensuring they receive a fixed, guaranteed budget regardless of their initial performance, while the rest of your budget is allocated dynamically.
