Dynamic Budget Allocation
Efficient Budget Distribution Shaped by Your Strategy
Stop letting your best campaigns run out of money while underperformers waste your daily budget. Eva’s Dynamic Budget Allocation agent intelligently distributes your total advertising budget across campaigns, strictly following your rules, priorities, and performance conditions.
It continuously identifies which campaigns deserve more funding and which should be scaled down. You choose the criteria (e.g., “prioritize high-ROAS campaigns,” “fund new launch campaigns”). The agent ensures your budget is always aligned with your goals, moving funds where they have the highest impact.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. For Dynamic Budget Allocation, you can create priority tiers, set performance thresholds, and define how the agent moves money. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Dynamic Budget Allocation agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Dynamic Budget Allocation Does
This agent acts as your automated financial controller for advertising. It works to:
- Allocate budgets precisely based on your defined rules.
- Automatically scale funding for strong-performing campaigns.
- Limit budget for underperforming campaigns to cut waste.
- Support strategic goals, such as funding test campaigns or new product launches.
- Ensure daily budgets are paced effectively to last through the entire day.
How It Works: The Signals You Control
You build your own budget allocation AI by defining its priorities. The agent bases its automated decisions on the conditions you set for:
- ROAS or ACOS targets
- Sales velocity
- Budget exhaustion patterns
- Trend analysis
- Campaign tier or priority (e.g., "Hero," "Growth," "Test")
- Conversion rate inputs
Key Benefits
- Higher Budget Efficiency: Your money is actively moved to the campaigns that deliver the best results.
- Stronger Account-Level ROAS: By cutting waste and funding winners, your overall account profitability improves.
- Less Manual Work: Stop the daily, tedious task of manually shifting budgets between campaigns.
- Improved Growth Consistency: Your top performers are consistently funded, allowing them to scale predictably.
Who This Helps
- Advertisers managing many multi-campaign portfolios.
- Brands scaling across multiple categories or products.
- Teams seeking automated resource distribution based on strategy.
Frequently Asked Questions
Amazon’s rules are simple and time-based (e.g., “increase budget on a specific date”). Eva’s Dynamic Budget Allocation is performance-based and strategic. It analyzes data across all your campaigns and re-distributes your total budget based on your custom rules, such as “move budget from low-ROAS campaigns to high-ROAS campaigns” in real-time.
No. The agent works within the total budget cap you define. Its job is not to spend more money, but to spend your existing budget smarter by re-allocating it from underperformers to your best performers.
Yes. This is a key part of “Configurable AI.” You can set rules to “protect” certain campaigns, like a new launch, ensuring they receive a fixed, guaranteed budget regardless of their initial performance, while the rest of your budget is allocated dynamically.
Put Your Money Where the Profit Is
Schedule a personalized demo to discover how Eva’s configurable AI can maximize your account-level ROAS by intelligently allocating your budget.
