Dynamic Pricing
Automate Your Pricing. Maximize Your Profitability.
Stop setting prices based on guesswork and start optimizing them with data. Eva’s Dynamic Pricing agent analyzes real-time performance, profitability, and conversion signals to recommend or automatically apply the optimal product price across Amazon, Shopify, and Walmart.
It’s not just a simple repricer; it’s a profit optimization engine. You define the strict price boundaries (min/max) and the strategic conditions. The agent then works 24/7 within those limits to find the perfect price that maximizes your sales, conversion rate, and, most importantly, your profit margins.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva’s system doesn’t make random changes; it follows your strategy. For Dynamic Pricing, you set the non-negotiable boundaries (e.g., “Min price = $24.99,” “Max price = $39.99”) and the conditions (e.g., “IF Buy Box is lost AND competitor price is > $25, reprice to $25.00”). This gives you the power of automation with the absolute safety of strategic control.
Dedicated Support
Price Smarter. Win More.
Schedule a personalized demo to discover how Eva’s configurable AI can automatically optimize your pricing and protect your profits across every channel.
What Dynamic Pricing Does
This agent is built to be your automated pricing strategist, ensuring you get the most value from every sale. It works to:
- Automatically adjust pricing in real-time based on performance, all within your non-negotiable rules.
- Synchronize your pricing across multiple channels (Amazon, Shopify, Walmart) for brand consistency.
- Actively maintain and protect your target profit-per-unit targets for every SKU.
- Proactively defend your Buy Box competitiveness on key marketplaces.
- Optimize pricing to achieve specific goals, such as higher conversion, faster sales velocity, or profit maximization.
How It Works: The Signals You Control
You build your own pricing AI by defining the rules and data points that trigger action. The agent bases its decisions on the strategic inputs you set for:
- Your Min/Max Price Boundaries (The agent will never go outside these limits)
- Real-time Conversion Rates (by channel)
- Target Profit Per Unit and margin goals
- Current and Target Sales Velocity
- Key Competitor Pricing Signals and Buy Box status
- Marketplace Trends and demand shifts
Key Benefits
- Stronger, Defendable Profitability: Stop leaving money on the table. The agent finds the highest possible price that still achieves your conversion and velocity goals.
- Higher Conversion Rates: Automatically identify and apply the pricing "sweet spot" that encourages customers to buy.
- Total Multi-Channel Consistency: End customer confusion and price-matching chaos. Present one unified, intelligent price strategy everywhere you sell.
- Win the B:We combine powerful automation with real people who know your business. Every customer works with a dedicated e-commerce manager who oversees performance, helps you refine your pricing rules, and ensures the agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
- Buy Box Smarter: React instantly to competitor moves to capture the Buy Box, without sacrificing your profit margin.
Who This Helps
- Omni-channel brands selling on Amazon, Shopify, and Walmart who need a single, unified pricing strategy.
- Sellers with fast-moving SKUs where pricing opportunities and competitive threats change by the hour.
- Data-driven teams who want to stop manual guesswork and use performance data to set prices.
- Competitive brands who must constantly fight for the Buy Box but want to protect their profitability.
Price Smarter. Win More.
Schedule a personalized demo to discover how Eva’s configurable AI can automatically optimize your pricing and protect your profits across every channel.
Frequently Asked Questions
Absolutely not. You set the floor. The agent will never price your product below the minimum profit-protected price you define. Unlike simple repricers that only follow competitors down, Eva’s agent balances multiple goals, including your profitability, conversion rate, and inventory levels.
Eva integrates with all your channels. You can set a “Master” price in one place (like Shopify) and have Eva automatically sync it to Amazon and Walmart. Or, you can set different rules for each channel to account for different fees and market dynamics, all managed from one central dashboard.
Yes. You have full control. You can run the agent in “recommendation-only” mode, where it will suggest price changes for you to approve manually. Once you are comfortable with its logic, you can switch it to “fully-automatic” mode to handle execution 24/7.
