Flexible Tagging & Portfolio Management
Organize Your Data the Way You Do Business
Stop fighting against rigid, one-size-fits-all platform structures. Eva’s Flexible Tagging and Portfolio Management enables you to map your digital ecosystem exactly as you view your business.
This capability allows you to classify products, campaigns, keywords, and stores into custom groups that match your internal strategy. But it goes beyond organization; these tags become functional tools. You can use them to drive specific AI rules, filter deep analytics, and generate reports that speak your language whether that’s by “Season,” “Margin,” “Lifecycle Stage,” or “Product Family.”
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. In Eva, tags are not just sticky notes; they are command inputs. You can configure the AI to treat a product tagged “Liquidation” completely differently than one tagged “Core.” This allows you to automate complex, segmented strategies that would be impossible in other tools.
Dedicated Support
We combine powerful software with real people who know your business. Every customer works with a dedicated account manager who helps you design your tagging taxonomy. They share best practices on how to structure your portfolios for maximum efficiency and ensure your team knows how to leverage this structure for better reporting.
What It Enables
This feature transforms chaos into clarity. It enables you to:
- Create a Custom Taxonomy: Apply unlimited custom tags to products, campaigns, keywords, or entire stores to reflect your internal hierarchy.
- Build Strategic Portfolios: Group disparate items into cohesive Portfolios (e.g., "Q4 Launch Products" or "High-Margin Electronics") for unified management.
- Power AI with Tags: Use tags as triggers for your Pricing and Advertising rules (e.g., "Apply Aggressive Bid Rule to all items tagged Clearance").
- Unlock Granular Reporting: Move beyond generic reports. Filter your dashboards to see the exact performance of specific product lines or strategic groups.
- Simplify Management: Update a rule for a single tag, and instantly update the strategy for hundreds of associated SKUs.
How It Works: The Structure You Control
You build your own logic layer on top of the raw data. The system works by:
- Tag Assignment: You assign descriptive tags (e.g., "Summer2025," "Overstock," "Hero_Product") to any asset in the system.
- Portfolio Grouping: You collect these tagged items into Portfolios for easy bulk visualization.
- Rule Application: You set rules that target specific tags (e.g., "If Tag = New_Arrival, set pricing strategy to Launch").
- Insight Generation: You filter analytics widgets by tag to isolate performance trends.
Key Benefits
- Infinite Organizational Freedom: Break free from Amazon or Shopify’s default categories. Slice and dice your catalog in the way that makes the most sense for your team.
- Scalable Automation: Save hours of manual work. Instead of adjusting 500 campaigns individually, just apply a "High ACOS" tag and let the rule handle the rest.
- Precision Reporting: Answer specific business questions instantly. Want to know the total profit of your "Blue Accessories"? Just filter by the tag.
- Better Category Management: Manage diverse catalogs with ease by separating distinct product types into their own manageble ecosystems.
Who This Helps
- Brands with High SKU Counts: Managing thousands of products becomes effortless when they are grouped by logical tags.
- Teams Managing Diverse Catalogs: Separate "Apparel" from "Home Goods" to apply completely different strategies to each.
- Data-Obsessed Operations Teams: Operators who need structured, clean data to make informed financial decisions.
- Agencies: Use portfolios to neatly separate and report on different client strategies within a single view.
Structure Your Success
Schedule a personalized demo to discover how Eva’s Flexible Tagging can bring order to your catalog and precision to your strategy.
Frequently Asked Questions
Yes, this is one of the most powerful features. You can create a rule that says, “For all products tagged ‘Competitor_Aggressive’, switch to the ‘Market Share’ pricing strategy.” If you add that tag to a product, the new strategy applies instantly.
No. These tags are internal to Eva. They are strictly for your organization, reporting, and automation rules within the platform. They do not change the public-facing content on your sales channels.
Yes. You can tag specific high-value keywords (e.g., “Branded Keywords”) to track their performance separately from generic terms, allowing for much cleaner advertising reports.
