Organize Your Data the Way You Do Business
You build your own logic layer on top of the raw data. The system works by:
Schedule a personalized demo to discover how Eva’s Flexible Tagging can bring
order to your catalog and precision to your strategy.
Stop fighting against rigid, one-size-fits-all platform structures. Eva’s Flexible Tagging and Portfolio Management enables you to map your digital ecosystem exactly as you view your business.
This capability allows you to classify products, campaigns, keywords, and stores into custom groups that match your internal strategy. But it goes beyond organization; these tags become functional tools. You can use them to drive specific AI rules, filter deep analytics, and generate reports that speak your language whether that’s by “Season,” “Margin,” “Lifecycle Stage,” or “Product Family.”
Your AI works the way you want it to. In Eva, tags are not just sticky notes; they are command inputs. You can configure the AI to treat a product tagged “Liquidation” completely differently than one tagged “Core.” This allows you to automate complex, segmented strategies that would be impossible in other tools.
We combine powerful software with real people who know your business. Every customer works with a dedicated account manager who helps you design your tagging taxonomy. They share best practices on how to structure your portfolios for maximum efficiency and ensure your team knows how to leverage this structure for better reporting.
Yes, this is one of the most powerful features. You can create a rule that says, “For all products tagged ‘Competitor_Aggressive’, switch to the ‘Market Share’ pricing strategy.” If you add that tag to a product, the new strategy applies instantly.
No. These tags are internal to Eva. They are strictly for your organization, reporting, and automation rules within the platform. They do not change the public-facing content on your sales channels.
Yes. You can tag specific high-value keywords (e.g., “Branded Keywords”) to track their performance separately from generic terms, allowing for much cleaner advertising reports.
