Full-Funnel Growth
Automate Your Entire Journey, from Awareness to Conversion
Stop getting trapped in a single stage of the customer journey. Eva’s Full-Funnel Growth agent manages your entire advertising strategy by intelligently balancing your budget and effort across upper, mid, and lower-funnel campaigns.
This agent identifies critical gaps in your sales funnel and automatically allocates resources according to your long-term growth strategy. It ensures you’re not just capturing existing demand but also creating new demand. You define the strategic balance, and the agent builds a sustainable, end-to-end growth path for your brand.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules that shape its behavior. For Full-Funnel Growth, you set the custom budget rules (e.g., “Allocate 20% of total budget to Awareness campaigns” or “Increase Consideration spend IF Conversion campaign audience pool shrinks by 30%”). This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your full-funnel strategy, and ensures the agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Full-Funnel Growth Does
This agent is built to create a balanced, sustainable growth engine for your brand. It works to:
- Pinpoint and automatically fill gaps in your customer's journey, from first touch to final sale.
- Strategically balance your budget across all funnel stages: Awareness (Upper), Consideration (Mid), and Conversion (Lower).
- Automate and scale your critical awareness and remarketing campaigns to build a robust audience pipeline.
- Create data-driven growth paths that efficiently move potential customers from "stranger" to "loyal advocate."
- Align your total ad spend with your long-term strategic goals, not just short-term ROAS.
How It Works: The Signals You Control
You build your own full-funnel AI by defining the classifications and performance indicators that matter. The agent bases its decisions on the strategic inputs you set for:
- Funnel Stage Classification (Awareness, Consideration, etc.)
- Audience Behavior and segmentation
- Customer Conversion Path analysis
- Audience Engagement Signals (e.g., video views, add-to-carts)
- Campaign Type Performance (e.g., Sponsored Display, Brand, Products)
- Your strategic budget allocation rules
Key Benefits
- Build a Dominant Brand Presence: Create a steady stream of new customers by investing in awareness, not just fighting over expensive bottom-funnel clicks.
- Sustainable Long-Term Scaling: Stop relying on one-off sales. Build a predictable, automated sales pipeline that scales reliably with your brand.
- A Truly Balanced Strategy: Ensure your budget is working at every stage. Maximize immediate sales (Conversion) while investing in long-term brand equity (Awareness).
- Higher Funnel Efficiency: Automatically nurture audiences, making your lower-funnel conversion campaigns more effective and profitable.
Who This Helps
- Brands needing to scale across multiple new audiences and customer segments.
- Teams focused on building long-term brand visibility and market share.
- Advertisers managing complex, multi-stage advertising setups involving different campaign types.
- Sellers who want to move from reactive advertising to a proactive, long-term growth strategy.
Build Your Complete, Sustainable Growth Engine
Schedule a personalized demo to discover how Eva’s configurable AI can build and manage your entire advertising funnel.
Frequently Asked Questions
Most advertisers only focus on the “Conversion” stage, fighting for the same expensive customers who are ready to buy today. A full-funnel approach is more sustainable. It uses “Awareness” ads to attract new, cheaper audiences and “Consideration” ads to warm them up, making your “Conversion” ads far more effective and profitable in the long run.
You set the rules. For example, you can tell the agent, “My strategic goal is to allocate 60% of my budget to Conversion, 30% to Consideration, and 10% to Awareness.” The agent will then automatically manage your portfolio of campaigns to maintain this strategic balance, shifting funds as needed to hit your targets.
Not at all. This is for any brand that wants to become a large brand. You can start with a modest budget for awareness and scale it as you see results. This agent allows even small teams to execute a sophisticated, long-term strategy that was previously only possible for large enterprises with dedicated media teams.
