You build your own isolation AI by defining what makes a keyword a “hero.” The agent bases its decisions on the performance signals and thresholds you set for:
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increase your conversion rates by optimizing your ad schedule.
Stop letting your most valuable keywords get lost in broad,-managing campaigns. Eva’s Keyword Isolation agent identifies your top-performing search terms and automatically moves them into specialized, focused structures.
This process gives you superior bidding, budgeting, and analytical control over the exact keywords that drive the most revenue. You define what a “top-performing” term is, and the agent executes the precision-driven restructuring for you.
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. You can set custom thresholds, create conditional logic, and tailor how the Bid Optimizer responds to performance signals. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Bid Optimizer operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
When a top keyword (like “red running shoe”) is in a broad campaign, its budget and bids are influenced by hundreds of other terms. By isolating it, you move it to its own dedicated ad group or campaign. This allows you to assign a specific budget and a precision bidding strategy (using Eva’s Bid Optimizer) just for that single, proven term, maximizing its potential.
Based on your rules, the agent can, for example, identify a high-converting search term in an Auto campaign. It will then automatically add that term as an Exact Match keyword in a new, dedicated Manual campaign and simultaneously add it as a Negative Exact term in the original Auto campaign to prevent overlap.
You are in full control. You set the rules for what gets isolated. You can start conservatively (e.g., “only isolate terms with >$1,000 in sales”) to focus on only your absolute biggest winners, ensuring the process is manageable and aligns with your strategy.
