Stop letting your most valuable keywords get lost in broad,-managing campaigns. Eva’s Keyword Isolation agent identifies your top-performing search terms and automatically moves them into specialized, focused structures.
This process gives you superior bidding, budgeting, and analytical control over the exact keywords that drive the most revenue. You define what a “top-performing” term is, and the agent executes the precision-driven restructuring for you.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. For Keyword Isolation, you set the custom thresholds (e.g., “sales > 10” or “ROAS > 5”) that trigger an isolation. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your isolation rules, and ensures the agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Keyword Isolation Does
This agent is designed to give your best keywords the dedicated attention they deserve. It works to:
- Detect and identify your highest-value, top-performing keywords.
- Automatically create focused campaign structures (e.g., Single Keyword Ad Groups) for them.
- Allow you to apply unique, more aggressive rules and budgets to your top terms.
- Improve the precision of your scaling efforts.
How It Works: The Signals You Control
You build your own isolation AI by defining what makes a keyword a “hero.” The agent bases its decisions on the performance signals and thresholds you set for:
- Conversion rate
- Keyword profitability
- Sales contribution
- Trend strength
- CTR and traffic quality
Key Benefits
- Higher ROI on Key Terms: Apply precise bidding strategies to your most profitable keywords.
- Better Visibility & Control: Manage your "hero" keywords without interference from other terms.
- Clean Measurement: Get clear, unambiguous performance data for your most important terms.
- Improved Scaling: Scale your best performers aggressively and with greater confidence.
Who This Helps
- Brands with hero products that drive the majority of sales.
- Teams wanting clear performance separation between test keywords and proven winners.
- Advertisers looking to optimize and aggressively scale their top queries.
Maximize Your Most Profitable Keywords
Schedule a personalized demo to discover how Eva’s configurable AI can automatically isolate and scale your best-performing keywords.
Frequently Asked Questions
When a top keyword (like “red running shoe”) is in a broad campaign, its budget and bids are influenced by hundreds of other terms. By isolating it, you move it to its own dedicated ad group or campaign. This allows you to assign a specific budget and a precision bidding strategy (using Eva’s Bid Optimizer) just for that single, proven term, maximizing its potential.
Based on your rules, the agent can, for example, identify a high-converting search term in an Auto campaign. It will then automatically add that term as an Exact Match keyword in a new, dedicated Manual campaign and simultaneously add it as a Negative Exact term in the original Auto campaign to prevent overlap.
You are in full control. You set the rules for what gets isolated. You can start conservatively (e.g., “only isolate terms with >$1,000 in sales”) to focus on only your absolute biggest winners, ensuring the process is manageable and aligns with your strategy.
