Stop wasting money on clicks that never convert. Eva’s Keyword Negation agent automatically removes irrelevant or low-performing search terms from your campaigns, using the specific rules and financial thresholds you define. This surgical process prevents wasted ad spend and ensures your campaigns remain focused exclusively on high-intent, converting traffic.
You set the criteria for what constitutes a “poor-performing” term. The agent then continuously monitors your search term reports, applying or recommending negations to clean your traffic and protect your profitability.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. For Keyword Negation, you set the custom thresholds for ACOS, spend, or conversion rates. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Keyword Negation agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Keyword Negation Does
This agent acts as your automated defense against wasted spend. It works to:
- Identify poor-performing and irrelevant search terms.
- Automatically apply (or recommend) negations based on your rules.
- Protect valuable, high-performing keywords from being accidentally negated.
- Continuously clean your ad traffic to improve data accuracy.
- Improve overall campaign quality and focus.
How It Works: The Signals You Control
You build your own traffic-cleaning AI by defining the “stop loss” conditions. The agent bases its decisions on the precise thresholds you set for:
- ACOS or ROAS thresholds
- Conversion rate (or lack thereof)
- Click-through rate (CTR)
- Spend waste indicators (e.g., high clicks with no sales)
- Traffic pattern analysis
Key Benefits
- Lower Wasted Spend: Instantly stop budget leaks on irrelevant search terms.
- Better Conversion Rate: By focusing on proven terms, your campaign conversion rates naturally increase.
- Higher Efficiency: Achieve a better ROAS/ACOS by trimming inefficient ad spend.
Who This Helps
- Any advertiser running broad match or auto campaigns.
- Brands with large keyword portfolios that are difficult to manage manually.
- Teams seeking cleaner, higher-quality traffic.
Stop Wasting Your Budget on Bad Clicks
Request a demo today and see how Eva’s configurable AI can increase your profitability by automatically cleaning your ad traffic.
Frequently Asked Questions
Manually checking search term reports is slow, tedious, and often done too late—after the budget is already wasted. Eva’s agent runs continuously, using your rules to find and negate wasteful terms in real-time, protecting your budget 24/7.
The agent starts analyzing your data immediately. As soon as a search term breaches the thresholds you have set (e.g., “negate if clicks > 10 and sales = 0”), the agent takes action. You will see a reduction in wasted spend almost immediately.
No, because you are in control. The agent only negates terms based on the specific performance rules you provide. Furthermore, the agent is designed to protect your valuable keywords while only removing the irrelevant search terms that trigger them.
