You build your own traffic-cleaning AI by defining the “stop loss” conditions. The agent bases its decisions on the precise thresholds you set for:
We combine operational excellence with AI engineering. Our strategy
covers every critical touchpoint required for a successful takeoff:
Stop wasting money on clicks that never convert. Eva’s Keyword Negation agent automatically removes irrelevant or low-performing search terms from your campaigns, using the specific rules and financial thresholds you define. This surgical process prevents wasted ad spend and ensures your campaigns remain focused exclusively on high-intent, converting traffic.
You set the criteria for what constitutes a “poor-performing” term. The agent then continuously monitors your search term reports, applying or recommending negations to clean your traffic and protect your profitability.
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules and boundaries that shape its behavior. You can set custom thresholds, create conditional logic, and tailor how the Bid Optimizer responds to performance signals. This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the execution.
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your rules, and ensures the Bid Optimizer operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
Manually checking search term reports is slow, tedious, and often done too late—after the budget is already wasted. Eva’s agent runs continuously, using your rules to find and negate wasteful terms in real-time, protecting your budget 24/7.
The agent starts analyzing your data immediately. As soon as a search term breaches the thresholds you have set (e.g., “negate if clicks > 10 and sales = 0”), the agent takes action. You will see a reduction in wasted spend almost immediately.
No, because you are in control. The agent only negates terms based on the specific performance rules you provide. Furthermore, the agent is designed to protect your valuable keywords while only removing the irrelevant search terms that trigger them.
