Ranking Intelligence
Connect Your Ad Strategy Directly to Your Organic Rank
Stop managing your ads and organic rank in separate silos. Eva’s Ranking Intelligence agent links your organic keyword positions directly to your advertising strategy, transforming passive rank tracking into an active, automated growth engine.
It continuously monitors your organic position, identifies threats and opportunities, and automatically adjusts ad spend based on your custom rules. You define the strategy such as defending a top spot or attacking a competitor’s weakness and the agent executes it 24/7, creating a perfect synergy between your paid and organic efforts.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your AI works the way you want it to. Eva uses an intelligent learning system, but you define the rules that shape its behavior. For Ranking Intelligence, you set custom, automated rules (e.g., “IF organic rank > 10, THEN increase ad bid for this keyword by 20%”). This gives you the ability to build your own AI system that follows your strategy with complete accuracy. You keep control while the platform handles the 24/7 execution.
Dedicated Support
We combine powerful automation with real people who know your business. Every customer works with a dedicated advertising manager who oversees performance, helps you refine your ranking rules, and ensures the agent operates at its highest potential. Your manager leads strategy sessions and performance reviews so you always know what is happening and why. The AI is powerful, but the human partnership ensures it stays perfectly aligned with your goals.
What Ranking Intelligence Does
This agent is built to create a unified strategy where ads and organic rank work together. It works to:
- Automatically adjust ad spend based on your custom, rank-driven rules.
- Track keyword ranking trends for your 'hero' ASINs and high-priority terms.
- Monitor key competitors in real-time to identify their strategic movements.
- Identify growth opportunities where ad spend can accelerate organic ranking.
- Connect rank changes directly to their impact on total sales, sessions, and profitability.
- Support complex, ranking-driven strategies (like "ranking campaigns") with automated precision.
How It Works: The Signals You Control
You build your own intelligence system by defining the signals that trigger automated action. The agent bases its decisions on the strategic inputs you set for:
- Organic Rank Position (e.g., "if rank is > #10...")
- Rank Movement & Trends (e.g., "...and rank is dropping...")
- Competitor Rank Status (e.g., "...and competitor rank is < #5...")
- Keyword Demand & Profitability
- CTR and Conversion Rate Inputs
- Your "Hero" ASINs and high-priority keywords.
- Opportunity Scoring (e.g., "high potential" vs. "low priority")
Key Benefits
- Total Strategy Synergy: Automatically link ad spend to organic rank. Use ads to defend a slipping rank or aggressively capture a new one.
- Faster Organic Growth: Use precision-bidding to support your ranking campaigns, ensuring you get the exact sales velocity needed.
- Smarter Budget Allocation: Stop overspending on ads for keywords where you already dominate organically. Re-allocate that budget to new opportunities.
- Proactive Rank Defense: Trigger automated ad support the moment your rank begins to slip, before it becomes a major sales problem.
- Predictable Scaling: Move beyond guessing. Use a data-driven ruleset to scale your most valuable keywords with confidence.
Who This Helps
- Brands focused on total organic performance, not just ad sales.
- Operators actively managing strategic "ranking campaigns".
- Teams needing to optimize and defend high-value, "hero" keyword positions.
- Advertisers who want to create perfect synergy between their paid and organic strategies.
Unify Your Ad Spend and Organic Rank
Schedule a personalized demo to discover how Eva’s configurable AI can automatically link your ad strategy directly to your organic performance.
Frequently Asked Questions
Standard trackers are passive; they just show you data. Eva’s Ranking Intelligence agent is active. It not only tracks your rank but automatically adjusts your ad strategy based on that data. It turns insight into automated action.
A common rule is defensive: “IF my ‘Hero ASIN’ organic rank for ‘red running shoe’ drops below #5, THEN increase the ad bid for that exact keyword by 30% until rank is recovered.” Another is offensive: “IF my rank for ‘new product keyword’ enters the Top 20, THEN activate a dedicated ad campaign to accelerate its climb to page one.”
No. You are in full control. The agent only executes the exact rules you create. You can start conservatively with just one or two rules on your most important keywords and expand as you gain confidence. You set the strategy; the AI handles the execution.
