Unified Analytics Dashboard
One View. All Channels. Total Profit Clarity.
Stop logging into five different platforms and juggling spreadsheets just to understand how your business is performing. Eva’s Unified Analytics Dashboard centralizes your entire e-commerce universe Amazon (Seller & Vendor), Walmart, and Shopify into one powerful, real-time command center.
It gives you a single source of truth across every store, brand, and global marketplace you manage. By integrating your Cost of Goods Sold (COGS), it moves beyond vanity metrics (like revenue) to reveal what matters most: your actual profitability at the SKU, product line, and store level.
The Eva Difference: Configurable AI & Dedicated Support
Configurable AI
Your dashboard adapts to your business structure, not the other way around. Eva allows you to create custom Portfolios and Tags to segment your data exactly how you operate. Whether you want to view performance by “Summer Collection,” “High Margin Goods,” or “Client A vs. Client B,” you define the structure. This gives you the ability to slice and dice your data with complete flexibility.
Dedicated Support
We combine powerful software with real people who know your business. Every customer works with a dedicated account manager who helps you set up your integrations, ensure your COGS are accurate, and interpret your data. Your manager leads strategy sessions and reviews so you always know what the numbers mean and how to act on them. The platform provides the data, but the human partnership ensures you use it to grow.
What Unified Analytics Does
This dashboard is designed to kill data fragmentation and give you operational clarity. It works to:
- Consolidate performance data from Amazon Seller Central, Amazon Vendor Central, all Amazon global marketplaces, Walmart, and Shopify into one view.
- Reveal true profitability by factoring in COGS, giving you a clear picture of net margins, not just gross sales.
- Enable effortless multi-store management for agencies and aggregators managing complex portfolios.
- Provide deep granularity, allowing you to drill down from a global view to a specific store, portfolio, or single SKU.
- Compare marketplace dynamics, helping you spot which channels are driving real growth and which are dragging down margins.
How It Works: The Inputs You Control
You build your own analytics environment by connecting the data sources that define your business. The dashboard organizes and visualizes:
- All Amazon Accounts: Connect both Seller and Vendor Central accounts.
- Global Reach: Integrate data from all Amazon global marketplaces (North America, Europe, Asia, etc.).
- Multi-Channel Data: Connect your Walmart and Shopify stores for a true omni-channel view.
- Profit Inputs: Upload COGS to unlock precise profit analytics.
- Custom Segmentation: Use Tags and Portfolios to group products and stores exactly how your team manages them.
Key Benefits
- The Single Source of Truth: Eliminate data discrepancies. Get one unified, real-time view that your finance, marketing, and operations teams can all trust.
- True Profit Visibility: Stop guessing your margins. See exactly how much profit you made yesterday, taking into account ad spend, fees, and COGS.
- Effortless Multi-Entity Control: Perfect for agencies and aggregators. Switch between client accounts or brands instantly, or view aggregated data to see the big picture.
- Operational Efficiency: Save hours of manual reporting time every week. The data you need is always ready, visualized, and actionable.
- Holistic Strategy: Understand how a price change on Amazon affects your Shopify conversion, or how inventory on Walmart impacts your total capital.
Who This Helps
- Multi-Marketplace Brands scaling across Amazon, Walmart, and DTC channels.
- Agencies & Aggregators managing dozens of client accounts who need a centralized reporting hub.
- Amazon Vendors who struggle to get clear, actionable data from Vendor Central.
- Operators & CFOs needing a unified view of financial health and inventory performance.
See Your Entire Business in High Definition
Schedule a personalized demo to discover how Eva’s Unified Analytics Dashboard can centralize your data and reveal your true profitability.
Frequently Asked Questions
Yes. Unlike many other tools that only support Seller Central, Eva connects directly to Amazon Vendor Central, giving 1P sellers the same level of visibility and insight as 3P sellers.
Absolutely. If you sell globally (e.g., UK, USA, Japan), the dashboard automatically normalizes data so you can view your total aggregated performance in your preferred currency, while still allowing you to drill down into local currency performance.
It’s simple but powerful. You upload your COGS (Cost of Goods Sold) for each SKU. Eva then takes your real-time sales data, subtracts Amazon/Walmart fees, advertising costs, and your COGS to show you your Net Profit in real-time. No more waiting for end-of-month spreadsheets.
