Eva AI Advertising
Most ad platforms optimize bids
Eva optimizes capital
Advertising intelligence that connects bids, ranking, inventory, and profit managed by AI, executed by experts.
The Problem
Why Most Amazon Ad Accounts Underperform
Bidding on yesterday's data
Standard tools and most agencies adjust bids on daily or weekly batch cycles. Your competitor’s AI is
making decisions every hour. By the time you react, the auction has already shifted.
Spend disconnected from ranking
Ads running against low- stock ASINs
Inventory drops. Ad spend continues. Sales rank erodes. By the time anyone notices, the ASIN has lost
its ranking momentum and recovery costs double what prevention would have.
Keyword structure built on guesswork
Without continuous search term harvesting and disciplined match type isolation, converting terms stay
buried in broad campaigns. Budget bleeds. Scale stalls. The account looks active but isn’t progressing.
The Problem
Why Most Amazon Ad Accounts Underperform
Bidding on yesterday's data
Ranking-Aware Capital Deployment
Search Term & SQP Intelligence
Dynamic Day-Parting
Budget concentrated in peak-conversion windows, weighted by category behavior and ASIN performance.
Keyword Isolation & Match Type Architecture
Inventory & Profit-Aware Scaling
Most Accounts Are Overfunded at the Bottom,
Invisible at the Top
Path-to-purchase
Which ad exposures, in what sequence, actually drive conversion
New-to-brand attribution
Audience overlap
Cohort LTV
Not Campaign Management
Advertising Intelligence
1
2
3
4
Capability
Eva Commerce
Agencies
Automation Tools
Daily/weekly reviews
Rules-based automation
Ranking awareness
Core to every decision
Not integrated
None
Inventory logic
Automated suppression
Manual
None
Keyword architecture
Continuous SQP-driven harvesting and isolation
Manual, periodic
Partial automation
Day-parting
Dynamic, signal-based
Rarely applied
Static rules
AMC intelligence
Funnel allocation engine
Occasional reporting
Not available
Full-funnel balance
AMC-driven top, mid, and lower funnel coordination
Lower-funnel bias
Not managed
Profit control
Margin-aware by ASIN
ACOS-focused
Not integrated
Primary goal
Rank. Spend smart. Profit.
Lower ACOS
Reduce manual work
TECHNOLOGY + OPERATORS
AI Runs the System
Experts Run the Strategy
The AI handles hourly bids, search term harvesting, budget reallocation, day-parting, and inventory suppression — continuously, on every ASIN. Your dedicated team handles competitive positioning, launch sequencing, AMC audience strategy , and the decisions that determine scale.
Dedicated Specialist
Amazon Advertising Specialist
Campaign architecture, keyword strategy , SQP analysis, full-funnel coordination.
Strategic Partner
Brand Manager
Your omnichannel P&L owner — connecting advertising to ranking, inventory , and margin targets.
Outcomes
What Changes
TACOS
-8% → -22%
Ranking-aware allocation + waste isolation
CTR
+5% → +18%
Main image and search positioning optimization
Conversion Rate
+6% → +18%
Detail page, A+ hierarchy, ranking lift
Ranking Position
Top 10 → Top 3
Velocity-driven keyword expansion
New-to-Brand Rate
+15% → +40%
AMC-directed DSP and Sponsored Brands investment
Contribution Profit
+2 → +7 pts
Margin-protected scaling, pricing architecture
Observed across active implementations.
Case Studies
Morinaga
Scaling Amazon Growth Across US and Japan with Eva’s Unified Commerce System
- Amazon
Cricket
The Cricket Company Doubles Amazon Ad Sales While Improving Profitability with Eva’s Commerce Growth System
- Amazon
Happy Products
Scaling Amazon Revenue and Profit with Eva’s Growth System
- Amazon
Maelys
Scaling TikTok Shop Revenue While Increasing Shopify Conversion and Profitability
- TikTok
- Shopify
Perupima
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
- Shopify
View All Case Studies
Hear from the brands growing
Eva helped us align our Amazon operations across the US and Japan into one system. By connecting advertising, content, and inventory, we gained better visibility and control over performance.
This allowed us to improve conversion, stabilize operations, and scale more efficiently across both markets.
Teruhiro Kawabe
Chief Marketing Officer
Eva brought structure and intelligence to our Amazon advertising. By combining AI-driven optimization with expert execution, we were able to double our ad sales within six months while maintaining strong return on spend.
Tina Fichera
VP of eCommerce, The Cricket Company
I see Eva as the system that connects demand, ranking, and conversion across Amazon, Shopify, and TikTok. Their combination of AI and expert operators has significantly increased our visibility while improving profitability.
Juliette Fasset
CEO, Happy Products Inc.
“Eva helped us turn TikTok into a real revenue engine, not just a content channel.
What changed was the structure. Creator activity became measurable, scalable, and directly tied to revenue.
We moved from unpredictable spikes to consistent growth.”
Beth Milligan
Operations Director, Drybar
Eva enabled us to unify Amazon advertising, data, and execution into one system. This allowed us to scale demand efficiently while maintaining strong control over profitability across markets.
Linda Vargova
Head of eCommerce, MyProtein
90-day
Activition Roadmap
Disciplined execution compounds ranking, lowers TACOS, and protects profit.
We’ll review your current setup and show how we would manage and scale your growth.
Days 0-30
Analyze
- Full account audit
- ASIN ranking classification
- Waste & opportunity mapping
- AMC baseline setup
Days 31-90
Architect
- Campaign restructure
- Keyword isolation
- Day-parting activation
- DSP funnel integration
Days 91-180
Accelerate
- Hourly optimization live
- Ranking-aware scaling
- NTB growth campaigns
- Profit-loop feedback
Proven Results Across the Eva Growth System
Real outcomes from brands using Eva across Amazon, Shopify, and TikTok
Across Channels
with Profit Focus
in 6 Months
Operational Costs
in 6 Months
Based on aggregated performance across Eva-managed brands
Frequently Asked Questions
How is hourly bid optimization different from Amazon's automated bidding?
Amazon’s dynamic bidding adjusts within a percentage range around a bid you set. Eva’s hourly optimization is a separate decision layer — it re-evaluates the economics of every bid independently, incorporating ranking position, conversion signals, day-part performance, inventory status, and contribution margin. It is not a modifier on top of Amazon’s system. It operates in parallel, at a resolution Amazon’s native tools do not offer.
What is ranking-aware capital deployment?
Every ASIN sits at a different stage in its ranking trajectory, and each stage demands different bid logic. An ASIN entering a competitive keyword cluster for the first time needs aggressive velocity spend to build ranking momentum. An ASIN defending a top-3 position needs precision efficiency to protect rank without over-spending. An ASIN losing rank needs repositioning logic, not more budget. Eva classifies each ASIN by stage and deploys capital accordingly — not by campaign budget caps.
What does Amazon Marketing Cloud tell you that Seller Central doesn't?
Seller Central shows you last-click attribution — the final ad the customer clicked before buying. AMC shows you the full path: every ad exposure, in sequence, across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, before the purchase. It also shows you how much of your revenue is genuinely new-to-brand customers vs. existing buyers you already own, which cohorts have the highest LTV, and where ad types overlap for the same customer. Without AMC, budget allocation is guesswork. With AMC, it is a data-driven decision.
How does Eva balance top-of-funnel and lower-funnel spend?
Eva uses AMC data to diagnose the balance problem before making changes. If new-to-brand rate is falling and repeat-buyer rate is stagnant, the account is over-indexed on lower funnel — DSP and Sponsored Brands investment is increased. If retargeting pools are healthy but conversion rate is lagging, the problem is mid-funnel — audience sequencing and Sponsored Display structure are refined. The allocation decision is always driven by AMC signal, not by gut feel or conventional budget splits.
How does inventory logic affect ad spend?
Before spend scales on any ASIN, Eva checks stock velocity. If an ASIN is projected to reach a stockout threshold within a defined window, spend is suppressed automatically. This prevents one of the most common and costly errors in Amazon advertising — spending to drive rank on an ASIN that cannot fulfill the demand, which burns budget and collapses the ranking momentum you just paid to build.
Do you manage Sponsored Brands and Sponsored Display as well as Sponsored Products?
Yes. Eva manages the full Amazon advertising suite — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — as an integrated system with defined roles at each funnel stage, not as isolated campaigns with separate budget logic.
What is keyword isolation and why does it matter?
When converting search terms stay inside auto or broad campaigns, you lose bid control. Eva continuously identifies which terms are converting and migrates them into managed exact-match campaigns where bids can be set with precision. Simultaneously, irrelevant terms are negated before they continue consuming budget. This is the structural discipline that separates efficient accounts from costly ones — and it runs continuously, not monthly.
Your ads should be making capital allocation decisions.
Right now, most of them aren't.
We’ll audit your account, classify your ASIN ranking stages, and show you exactly where spend is working — and where it isn’t.
