Peru Pima in motion
Conversion Intelligence case study
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
Peru Pima is an apparel brand with strong product quality and demand, operating in a competitive direct-to-consumer landscape. The brand partnered with Eva to transition from inconsistent performance to a structured Shopify growth system combining conversion intelligence, paid media, and search visibility.
OtherThe opportunity
Turn channel activity into one connected growth system
Peru Pima is an apparel brand with strong product quality and demand, operating in a competitive direct-to-consumer landscape. The brand partnered with Eva to transition from inconsistent performance to a structured Shopify growth system combining conversion intelligence, paid media, and search visibility.
Peru Pima is an apparel brand with strong product quality and demand, operating in a competitive direct-to-consumer landscape. The brand partnered with Eva to transition from inconsistent performance to a structured Shopify growth system combining conversion intelligence, paid media, and search visibility.
The situation
The operating challenge behind the growth opportunity
- Core issue: Traffic existed. Conversion system did not.
Peru Pima faced declining and inconsistent performance:
- Sales volatility across periods
- Inefficient Meta and Google spend
- Weak funnel structure limiting conversion
- Limited visibility into profitability
- Underdeveloped SEO and emerging AEO opportunities
Despite demand, growth lacked structure and predictability.
Eva implemented a Shopify Conversion Intelligence System
Peru Pima on TikTok
The brand voice in motion
Three videos from the official brand account show how product storytelling and social discovery create demand before shoppers reach a marketplace or brand storefront.
Peru Pima in motion
Peru Pima in motion
The Eva approach
One plan, clear priorities, and shared performance signals
Conversion Intelligence
- PDP structure optimization
- Offer and bundle architecture
- Trust and social proof placement
- Checkout and friction reduction
Shift: From traffic leakage to conversion optimization
Meta & Google Demand Engine
- Campaign restructuring based on funnel stages
- Creative alignment with landing pages
- Budget allocation based on contribution margin
Shift: From spend-driven acquisition to efficient demand capture
Sales Funnel Engineering
- Landing page architecture aligned with intent
- Behavior-based funnel sequencing
- Email and SMS capture integrated into acquisition
Shift: From traffic routing to revenue architecture
SEO & AEO Advancement
- Search-driven content and PDP optimization
- Alignment with AI-driven search behavior
- Increased organic visibility and intent capture
Shift: From passive traffic to structured organic demand
90-day execution roadmap
From fragmented execution to one operating cadence
The first 90 days establish the baseline, activate the connected system, and scale the combinations that improve predictable dtc growth.
Build the foundation
Create one commercial baseline across Shopify, Meta + Google.
- Map product and channel economics
- Audit conversion, demand, and inventory
- Align the operating scorecard
Activate the system
Implement the highest-value initiatives documented in the Eva approach.
- Connect channel signals and decisions
- Improve conversion and demand capture
- Coordinate content, media, and operations
Scale what compounds
Move investment toward the products, audiences, and channels producing the strongest business result.
- Reallocate toward winning combinations
- Protect margin and availability
- Build the next optimization cycle
Results and measurement
The scorecard that connects growth to business impact
Verified outcomes and operating signals already documented in the original case study, organized into one consistent scorecard.
The outcome
What the connected system changed
Growth became both scalable and more efficient.
Before and after
Before Eva
- Paid media and Shopify operating independently
- Weak funnel and conversion structure
- Limited organic visibility strategy
- Growth dependent on increasing spend
After Eva
- Unified conversion and demand system
- Funnel-driven acquisition and retention
- SEO and AEO integrated into growth
- Profit-driven scaling decisions
Choosing Eva was a game changer for us. Their expertise across performance marketing and conversion completely transformed how we operate. We shifted from focusing on volume to building a system that prioritizes profitability and efficiency. Eva’s technology and team helped us scale with much greater control and confidence.
Salvattore Yaipén
Head of Ecommerce – Peru Pima
Shopify growth is not traffic acquisition
It is a system where conversion, demand, and retention work together to scale profitably
Strategic insight
Growth compounds when every channel has a clear job
Most Shopify brands focus on traffic Few build a conversion system
When
- Traffic is structured
- Funnels are engineered
- Conversion Profit guides decisionsis optimized
Growth becomes predictable
Build one connected commerce growth system
Talk with a senior Eva operator about marketplace growth, paid demand, conversion, operations, and the measurement system that connects them.
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