AI-Managed and Expert-Driven Advertising Solutions for Amazon, Walmart, and Omnichannel Growth
Unleash the Power of Marketplace Advertising with Eva
Navigating Advertising On Amazon, Walmart &
Other Marketplaces Is Complex
Complexity of Data
eCommerce data is often fragmented across inventory, pricing, profit, and campaigns, making it difficult to get a unified view.
Human Limitations
Managing bid optimizations and campaigns manually has become increasingly challenging and time-consuming.
Optimizing for Profit
Achieving a balance between maximizing ROI and managing costs requires sophisticated tools and strategies.
Staying Competitive
Effective Resource Allocation
Allocating advertising budgets effectively to drive growth and increase market share is crucial but complicated.
Need for Expertise & Experience
ROI-Focused, Holistic Marketplace Advertising
Is The Solution
At Eva, we provide an ROI-focused, holistic advertising solution that covers all aspects of your marketplace strategy. Our platform integrates conversion optimization, inventory management, and dynamic pricing to ensure maximum profitability. Here’s how we address these challenges:
1. Unified Data and Profit-Driven KPIs
- Eva provides you with all the profit-driven KPIs and dashboards to have an accurate view of your ROI.
- Seamlessly integrate your advertising campaigns across multiple marketplaces, including Amazon, Walmart, and more.
2. AI-Managed Bid Optimizations and Campaign Creation
- Eva manages profit-driven bid optimizations and campaign creation based on a cutting-edge AI system.
- Eva's bid optimizations are done hourly based on real-time market data, ensuring maximum efficiency and profitability.
- Eva is aware of inventory levels, pricing and promotion optimization, expected profits, and increasing conversion.
- Leverage AI to identify and target your ideal customers on each marketplace.
- Continuously optimize your campaigns to improve click-through rates (CTR) and conversions (CVR).
3. Expert Support and Strategic Guidance
- Access to a dedicated team of marketplace advertising experts who provide strategic guidance and support.
- Regular performance reviews and actionable insights to keep your campaigns on track.
- Comprehensive DSP & PPC strategies covering upper funnel to lower funnel advertising.
- Ready-to-execute Amazon Marketing Cloud (AMC) queries to gain deeper insights and drive data-driven decisions.
4. Customizable Solutions
- Tailor your advertising strategies to fit the unique requirements of each marketplace.
- Scale your campaigns effortlessly as your business grows.
The Eva Advantage
Profit-Driven Approach
While many marketplace advertising platforms focus solely on ad spend growth, Eva prioritizes profit-driven strategies to ensure your advertising efforts translate into tangible business growth.
Proven Results
Cost-Effective
User-Friendly
$6B+
Sales
Generated
$1.6B+
Ad Spend
Optimized
51%
Avg. Increase In
Profits
40%
Reduction In
Operational Costs
95%
Reduction In
Stockouts
Simple Steps to Success
2
Our experts will analyze your business and craft a profitable growth plan.
3
Our brand managers and specialized team will start working on your success!
Success Stories
Learn why more than 2,500+ clients love working with Eva.
Happy Products Inc
CEO, Happy Products Inc
‘’I see Eva as the algorithm to combat the Amazon algorithm, and wholeheartedly believe it’s our secret power to maximize visibility & become more profitable.’’
peru pima
Head of eCommerce, Pima
‘’Choosing Eva was a game changer for us. Their PPC expertise and comprehensive services transformed our e-commerce presence, shifting our focus from volume to profitability. Their dedication to delivering results is evident.’’
Mathews Ventures, llc
CEO, Mathews Ventures
‘’Eva Experts elevated my business to new heights. With their cutting-edge Eva AI technology, they guided me step-by-step to build an 8-figure Amazon seller. Their unparalleled expertise and tools exceeded all my expectations.’’
Frequently Asked Questions
Advertising Analytics is your key dashboard to unlocking the full potential of your Amazon ad campaigns. It’s all about diving deep into the numbers—tracking and analyzing crucial data like ad cost, spending, click-through rates (CTR), conversion rates (CVR), and the all-important advertising cost of sales (ACoS). But it doesn’t stop there; it also covers the performance metrics of advertised products. With these insights at your fingertips, you’re equipped to fine-tune your ads, making them more effective and boosting your presence on Amazon. In short, Advertising Analytics is the tool you need to maximize your ad performance and drive success on the platform.
Eva provides comprehensive advertising reports that include advanced data structures such as PPC overall data, offering detailed performance metrics for campaigns and products, alongside organic data. These reports can be filtered by time, with period options including 7-day, 14-day, 30 day, 60 day or custom durations. Accessible through Eva’s Advertising Dashboard, these reports are presented in easily readable graphs, ensuring quick and intuitive comprehension of the data. Additionally, users can conveniently export these reports directly from the Advertising Dashboard, facilitating seamless sharing and further analysis.
Eva’s approach to PPC (Pay-Per-Click) advertising blends the best of both worlds. At its core, Eva utilizes artificial intelligence, drawing upon years of ad management experience to significantly reduce human error and automate core optimization decisions. This means the heavy lifting is done by Eva AI, ensuring your campaigns are always optimized for peak performance. Yet, we believe in the human touch. Our team of seasoned experts takes an active role in overseeing the entire process. They monitor campaign outcomes closely and step in with strategic adjustments to steer the AI, guaranteeing that your advertising strategy aligns perfectly with your business goals. With Eva, you get a seamless, intelligent PPC management experience that’s self-service and expertly managed.
Combining PPC and SEO strategies offers a comprehensive approach to digital marketing on Amazon. Pay-per-click advertising targets immediate visibility and traffic through metrics such as impressions and clicks, areas where Eva AI can significantly enhance performance.
However, converting that initial click into a finalized order heavily depends on effective SEO (Search Engine Optimization). Eva SEO services in the Scale Pluss package ensure that once Eva AI has driven potential customers to product detail pages, those visitors are more likely to purchase due to well-optimized content and keywords that match their search intent. Therefore, while Eva excels at boosting traffic, the real power lies in the synergy between PPC and SEO. Together, they not only increase traffic but also improve the odds of converting clicks into successful orders, maximizing the impact of your marketing efforts.
