Creative & Content
eCommerce Creative That Converts
Across Every Channel
On Amazon, Shopify, and TikTok, your visuals are your salesperson. They run 24 hours a day, across every device, in front of every shopper. Eva engineers listing images, A+ content, Shopify storefronts, and TikTok creatives that turn browsers into buyers — on every platform where your brand competes.
The problem
Why Most eCommerce Creative Fails to Convert
The average shopper makes a purchase decision in under 7 seconds on Amazon, under 4 seconds on TikTok, and bounces from a Shopify product page in under 3. Most brands lose that decision before the first scroll.
Low-trust visuals across every platform
Poorly lit photos, amateur text overlays, and generic images signal low quality before the listing or page even loads — on Amazon, Shopify, and TikTok alike. CTR drops. Revenue follows.
Wall-of-text instead of visual storytelling
Dense bullet points and paragraph descriptions replace the infographics and visual hierarchy that actually explain a product’s value and build purchase confidence — on every channel.
Mobile failure everywhere
A+ content designed only for desktop, Shopify pages that don’t reflow cleanly, and TikTok creatives with no mobile-first framing — where over 60% of traffic originates on every platform.
Inconsistent brand across channels
Amazon listings, Shopify storefront, and TikTok ads look like they came from three different companies. Shoppers can’t form brand recall. Repeat purchase and lifetime value both suffer.
Poor creative is not a design problem — it’s a revenue problem. On every platform.
Eva engineers unified visual systems built for Amazon, Shopify, and TikTok — and the mobile shopper on all three.
What We Design
Full-Spectrum Creative Services
Amazon, Shopify & TikTok
Every visual asset your brand needs across every platform — designed as a unified system, not a collection of disconnected files.
High-Conversion Image Gallery
Amazon allows up to 9 listing images. Most brands waste half of them. We use every slot strategically — each image serving a specific conversion purpose across the customer’s decision journey.
What you get
- Main image — optimized for CTR and thumbnail performance
- Lifestyle image — product in use, composited or shot
- Infographic — top 3–5 features visualized clearly
- Scale image — physical size context for the shopper
- Comparison image — vs. competitor or alternative
- Use-case image — secondary use scenarios
- Packaging shot — what arrives at the door
- Mobile-first optimization across all 9 images
A+ Basic, Premium, and Brand Story
Eva transforms your Amazon content into a powerful closing argument that drives sales. Whether using Standard A+ to resolve objections or Premium A+ to boost conversions by up to 20%, we maximize every feature. From immersive video to interactive hotspots, Eva creates a seamless brand story that captures attention and triggers the final Add-to-Cart decision.
What you get
- Full A+ module layout design
- Brand story and product narrative
- Feature-benefit visual blocks
- Comparison chart against key competitors or variants
- All modules optimized for mobile-first display
- Eligibility review and qualification guidance
Amazon Brand Store Design
Your Amazon Brand Store is your flagship within Amazon.com — linked from Sponsored Brand ads, driving internal traffic, and increasing basket size. Eva designs multi-page stores that work as a full brand experience, not a static page.
What you get
- Multi-page store architecture and navigation
- Hero banner and brand statement design
- Category and subcategory page layouts
- Lifestyle and editorial content pages
- Product tile and collection design
- Shoppable image module design
- Video integration and placement
- Mobile layout optimization across all pages
Storefront & Product Pages
Your Shopify store is your owned channel — and its visual execution determines whether paid traffic converts or bounces. Eva designs Shopify product pages, collection pages, and homepage sections built to maximize conversion rate and lifetime value.
What you get
- Product page layout and visual hierarchy design
- Collection page and category banner design
- Homepage hero and section design
- Product photography direction and compositing
- Feature and benefit infographic design
- Email and SMS campaign visual templates
- Mobile-first optimization across all pages
- Brand-consistent creative system across all templates
The Eva Approach
We Engineer for Conversion. Across Every Channel.
Every creative decision Eva makes is filtered through one question: does this move the shopper closer to purchasing — on Amazon, Shopify, or TikTok?
Conversion-First Design
Every Pixel Has a Job
We don’t design for awards. We design for the marketplace. Every element — the Amazon main image angle, the Shopify product page hierarchy, the TikTok hook frame — is chosen because it moves the shopper forward, not because it looks interesting.
Category Intelligence
We Study Your Competition First
Before we design anything, we analyze the visual language of the top performers in your specific category across every relevant platform. Whether it’s Amazon Skincare or Shopify Supplements — we design to exceed the category standard, not match it.
Unified Brand System
One Brand. Every Channel.
Your Amazon listing images, A+ content, Shopify product pages, and TikTok ad creatives are designed as one cohesive system. Shoppers who encounter your brand across channels see one consistent identity — and consistency builds the trust that drives conversion and repeat purchase.
Mobile-First Always
Designed for Where Shoppers Actually Are
Over 60% of Amazon traffic is mobile. TikTok is entirely mobile. Shopify mobile conversion rates lag desktop by 30%+ for most brands. Eva designs mobile-first across every platform — ensuring your creative is high-impact on the device your shopper is actually holding.
Eva vs. The Alternative
What You Get With Eva That You Don't Get Elsewhere
What Matters
Design goal
Platform coverage
Scope of work
Mobile strategy
Category research
Platform knowledge
Integration with ads
Primary goal
Eva Commerce
Conversion rate and purchase intent on every platform
Amazon, Shopify, and TikTok as a unified system
Unified brand visual system across all touchpoints
Mobile-first design on every single asset, every platform
Competitive visual benchmarking before brief
Amazon, Shopify, and TikTok algorithm, policy, and spec expertise
Coordinated with PPC, DSP, Google, Meta, and TikTok campaigns
Build trust, brand authority, and conversion across every channel
Generic Agencies
Aesthetics — “looking good”
Usually one platform at a time
Single asset delivery
Often overlooked or treated as secondary
Generic design brief
General design knowledge
Separate from advertising strategy
Deliver an asset
How We Work
From Brief to Live in Four Steps
01.
Category & Competitor Audit
We analyze the visual language of the top 5–10 competitors in your specific category before writing a single brief — so we know exactly what we need to beat.
02.
Creative Brief & Strategy
We align on brand positioning, key product benefits, target shopper psychology, and conversion goals. Every design decision is justified before production begins.
03.
Design & Production
Our creative team produces all assets — infographics, A+ modules, and storefront pages — with two rounds of revisions included. Mobile rendering is reviewed at every stage.
04.
Upload & Performance Review
Assets are delivered in platform-compliant specs for Amazon and Shopify — ready to upload. For Full Service clients, Eva monitors conversion impact across all channels and iterates based on performance data.
Case Studies
Morinaga
Scaling Amazon Growth Across US and Japan with Eva’s Unified Commerce System
- Amazon
Cricket
The Cricket Company Doubles Amazon Ad Sales While Improving Profitability with Eva’s Commerce Growth System
- Amazon
Happy Products
Scaling Amazon Revenue and Profit with Eva’s Growth System
- Amazon
Maelys
Scaling TikTok Shop Revenue While Increasing Shopify Conversion and Profitability
- TikTok
- Shopify
Perupima
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
- Shopify
View All Case Studies
Hear from the brands growing
Eva helped us align our Amazon operations across the US and Japan into one system. By connecting advertising, content, and inventory, we gained better visibility and control over performance.
This allowed us to improve conversion, stabilize operations, and scale more efficiently across both markets.
Teruhiro Kawabe
Chief Marketing Officer
Eva brought structure and intelligence to our Amazon advertising. By combining AI-driven optimization with expert execution, we were able to double our ad sales within six months while maintaining strong return on spend.
Tina Fichera
VP of eCommerce, The Cricket Company
I see Eva as the system that connects demand, ranking, and conversion across Amazon, Shopify, and TikTok. Their combination of AI and expert operators has significantly increased our visibility while improving profitability.
Juliette Fasset
CEO, Happy Products Inc.
“Eva helped us turn TikTok into a real revenue engine, not just a content channel.
What changed was the structure. Creator activity became measurable, scalable, and directly tied to revenue.
We moved from unpredictable spikes to consistent growth.”
Beth Milligan
Operations Director, Drybar
Eva enabled us to unify Amazon advertising, data, and execution into one system. This allowed us to scale demand efficiently while maintaining strong control over profitability across markets.
Linda Vargova
Head of eCommerce, MyProtein
Proven Results Across the Eva Growth System
Real outcomes from brands using Eva across Amazon, Shopify, and TikTok
Across Channels
with Profit Focus
in 6 Months
Operational Costs
in 6 Months
Based on aggregated performance across Eva-managed brands
Frequently Asked Questions
eCommerce Creative — Answered Clearly
What eCommerce graphic design services does Eva offer?
Eva offers a full suite of creative services across Amazon, Shopify, and TikTok — including Amazon listing image galleries, Standard A+ Content, Premium A+ Content, Amazon Brand Store design, Shopify product and collection page design, Shopify storefront design, TikTok ad creative and video editing, lifestyle compositing, infographics, and Sponsored Brand video production. All assets are designed mobile-first and coordinated as a unified brand system.
What is Amazon A+ Content?
Amazon A+ Content is an enhanced product description module available to brand-registered sellers. It replaces the standard text description with rich visuals, comparison charts, lifestyle images, and brand storytelling modules. Amazon reports that A+ Content can increase conversion rates by 3–10% on average compared to listings without it.
What is the difference between Standard A+ and Premium A+ Content on Amazon?
Standard A+ Content includes basic image and text modules available to all brand-registered sellers. Premium A+ Content offers wider, more immersive layouts including video modules, interactive hotspots, carousels, and full-width imagery that dominates the mobile screen. Amazon reports Premium A+ can increase conversion by up to 20% compared to Standard A+. Eva can advise on Premium A+ eligibility and designs for both.
What is an Amazon Brand Store and why does it matter?
An Amazon Brand Store is a multi-page, branded destination within Amazon.com for a brand’s full product catalog. Brand Stores are linked directly from Sponsored Brand ads, extending dwell time, increasing basket size, and building brand recall. They are available to brand-registered sellers at no additional cost. Eva designs multi-page Brand Stores built to drive internal traffic and increase average order value.
What Shopify design services does Eva offer?
Eva designs Shopify product pages, collection pages, homepage sections, and email and SMS visual templates — all optimized for mobile conversion and coordinated with the brand’s Amazon and TikTok creative system. Eva also designs lifestyle and feature imagery specifically sized and formatted for Shopify’s product gallery and storefront layouts.
What TikTok creative services does Eva offer?
Eva produces TikTok In-Feed Ad video editing, TikTok Shop product cover and image design, Spark Ad creative direction, UGC-style video editing from raw creator footage, and caption and text overlay design optimized for sound-off viewing. All TikTok creative is built for the hook-first format required to hold attention in the first 3 seconds of the feed.
Does eCommerce graphic design affect search ranking?
Yes — on every platform. Amazon’s ranking algorithm factors conversion rate and click-through rate into organic position. Better main images improve CTR from search results; better A+ content improves on-page conversion. On Shopify, page design affects Google organic ranking through Core Web Vitals and time-on-page signals. On TikTok, higher video completion rates drive algorithmic distribution. Creative quality is directly tied to ranking and visibility on all three platforms.
Can Eva create creative assets without professional photography?
Yes. Eva specializes in lifestyle compositing — taking high-resolution product shots and professionally integrating them into realistic lifestyle environments without a full photoshoot. This works for Amazon listing images, Shopify product galleries, and TikTok Shop covers. Eva can also work from existing photography to produce infographics, comparison images, and feature callout images across all platforms.
How long does it take to design A+ Content or a Shopify product page?
Eva’s typical turnaround for Standard A+ Content is 7–10 business days from brief approval. Premium A+ Content and Brand Store projects typically take 14–21 business days. Shopify product page design ranges from 7–14 business days depending on scope. All timelines include two rounds of revisions and are confirmed at brief sign-off.
Does Eva offer creative services as a standalone or only for full-service clients?
Eva offers creative services both as a standalone engagement and as part of the full-service growth management program. Standalone creative clients receive the same category research, design quality, and platform compliance review as full-service clients. For brands that want creative coordinated with their advertising, ranking, and operations strategy, the full-service program integrates all layers.
Get Started
Your Creative Is Either Winning Shoppers or Losing Them.
On Amazon, Shopify, and TikTok — there is no neutral. Talk to Eva’s creative team and we’ll audit your current assets across every channel and show you exactly where conversion is leaking.