Selling branded products on Amazon needs non-stop monitoring of all the trends and fluctuations in the market, which is compelling. Get Eva’s Dynamic Pricing to create a solid brand value and substantial profit growth for your Amazon brand. This leading-edge technology makes the most profitable and competitive pricing decision for your brand based on:
“I always own the buy box already no matter what, so why would I need a pricing tool?” you might ask first, which is the most common myth and profit drain for Amazon private labels. The misconception comes from rule-based repricers that resellers use, designed for racing to the bottom to get the buy box. Of course, such tools are totally out of use for you, and even their developers don’t market for private labels. These tools are so obsessed with getting the buy box that they’ve ignored the primary goal of any pricing strategy: Profit! You want to drive sales and gain profit, whether there is a buy box or not. Eva provides you with a fast-paced environment to keep up with the market and increase your sales.
More than 60% of eCommerce shoppers consider pricing as the first thing while making a purchase decision. That highlights the importance of using an Amazon Pricing Software like Eva that takes the burden of so many tiresome tasks off your shoulder with the power of genuine AI. Dynamic Pricing automatically gets all the Amazon fees and calculates the best initial price for you based on the expected ROI. You can monitor the real-time sales and financial records of your brand on the dashboard to see the game-changing impact of Eva.
The AI-powered Dynamic Pricing is integrated with our Inventory Management to monitor the stock level and sync it with the pricing strategy. This feature safeguards your brand against stockouts by raising the price gradually to slow down sales in case of low inventory. Eva gives the most profitable scenario for replenishment to help you restock your inventory faster and smarter. This way, you will also get a high Inventory Performace Index (IPI Score) on Amazon, which improves both your organic and paid rankings.
Seasonality and trends are in the nature of selling on Amazon. Eva’s AI-powered brain constantly monitors your market demand to make sure you get the highest profit and sales on your best days or when the sales are low. Dynamic pricing gradually increases the price when the market demand is high to boost the profit. It also slowly lowers the price of off-season items to encourage sales.
With Dynamic Pricing, you will make even more profit from your best-selling items. Our Amazon Pricing tool adjusts the pricing with the sales velocity and volume when a particular limit that you set is surpassed. This gradual increase in price drives more profit from your popular listings and controls sales to avoid stockouts in the near future.
You’re unique as an Amazon private label, but that doesn’t mean your brand is unrivaled! There are still many similar products with different ASINs that probably have more reasonable prices to compete with you. Our Dynamic Pricing keeps a close eye on your competitors to ensure you have the most competitive and profitable prices among your peers to win more sales and profits.
Parent ASIN management allows you to configure all Child ASIN prices at once. You can also apply any extra charges or lower prices to the Child ASINs in an organized and quick way. Since many Amazon brands have many variations of a single product, sometimes there is a need for different pricing solutions such as size, color, and different batches. Parent management on Eva enables brands to differentiate their prices hassle-free.
We know when your sales start to ramp up, hijackers notice the achievement and sell your products by getting them from other channels. With Eva’s Dynamic Pricing, you can observe the hijackers, eliminate their incentives by 100% dominating the buy box and protect your brand value, and shut the door to the future hijackers!