Data-Driven Advertising: Eva’s Strategy
Foundation of Profit-Driven Decision Making
Eva’s strategy begins with a profit-driven foundation. Unlike many solutions that focus solely on revenue, Eva’s team ensures that every advertising decision contributes to the bottom line. This starts with tracking profit at the store, product, and SKU levels. For sellers with multiple brands, Eva even provides a grouped profit view, offering unmatched clarity on profitability.
Layering AI for Smarter Advertising
Eva’s AI processes over 25 billion data points daily, making it one of Amazon’s largest API consumers. This massive data collection enables the AI to make real-time decisions on the next best advertising actions. However, Eva takes it further by combining AI automation with human expertise—an approach that ensures that the AI is optimized to align with each client’s unique business goals.
Tailored Solutions for Business Goals
After building a strong profit foundation, Eva adds growth strategies with AI-driven advertising and human expertise in PPC and DSP (demand-side platform) management. The result is a comprehensive strategy that’s adaptable to the individual needs of each business, whether they sell on Amazon, Walmart, or TikTok Shop.
Innovative Techniques for a Competitive Marketplace
Using AI to Overcome Advertising Challenges
In today’s crowded marketplace, managing advertising at scale is nearly impossible without automation. Eva’s AI-driven approach enables hourly bid optimizations—something even the best human PPC specialist would struggle to keep up with. By running constant optimizations, Eva helps clients outperform competitors and reduce wasted ad spend.
Real AI vs. Rule-Based Systems
One common misconception in the market is that all automated advertising solutions use AI. Eva differentiates itself by providing true machine learning, allowing the system to adapt and improve based on past data. Many so-called “AI” solutions are actually rule-based, meaning they follow predefined rules without learning or adapting. By leveraging real AI, Eva’s platform can handle complex, multi-dimensional decision-making to optimize ad strategies effectively.
Optimizing the Marketing Funnel
Advertising isn’t just about direct conversions. With a nuanced understanding of the marketing funnel, Eva’s system customizes KPIs for different campaign goals—awareness, consideration, and purchase intention. This multi-dimensional approach ensures that each campaign aligns with its primary goal, resulting in a more efficient ad spend and better return on investment.
The Holistic Approach: Advertising Beyond Ads
Addressing Key Pillars for Success
Hai Mag emphasizes that a successful advertising strategy isn’t just about ads. There are four key pillars that e-commerce sellers need to address: traffic, conversion, inventory, and profit. Each of these elements plays a role in creating a sustainable advertising strategy.
Boosting Conversion Rates for Lower ACoS
Conversion rate optimization is critical for improving the performance of ads. Eva’s platform can compare a product’s conversion rate to its category average, helping sellers identify where improvements are needed. For example, if a category’s average conversion rate is 15%, but a seller’s product has only a 5% conversion rate, Eva’s team will recommend improvements to the listing, images, keywords, and other elements to increase conversions.
Managing Inventory for Profit Optimization
Inventory management is another crucial factor. Sending excessive inventory to Amazon, especially during peak times, can lead to high storage fees that cut into profits. Eva’s team helps clients optimize their inventory based on sales forecasts, ensuring they don’t overspend on storage while meeting demand.
Case Study: How Eva Transforms E-commerce Businesses
One example of Eva’s impact is a client who initially struggled with high advertising costs and low conversions. Eva’s team implemented a data-driven strategy, starting with an analysis of profit margins at the SKU level. They then applied AI-driven advertising to reduce ad spend inefficiencies and improve targeting. Within months, the client saw a 25% increase in profitability and a more sustainable inventory plan, helping them scale confidently.
The Takeaway: Data-Driven Decisions for a Better Advertising Strategy
Eva’s approach is a testament to the power of data-driven decision-making in e-commerce. By focusing on profitability, using real AI, and maintaining a holistic view of the business, Eva helps brands thrive in a highly competitive marketplace. For those looking to optimize their Amazon strategy, Eva offers a blend of AI automation and human expertise that drives meaningful results.
A Quick Hack for Amazon Sellers
Before we wrap up, here’s a quick hack from Hai Mag: Focus on your conversion rate before ramping up traffic. A small increase in conversion can lead to substantial savings on ad spend. For example, improving your conversion rate from 10% to 11% can reduce ACoS by up to 10%, allowing you to get more out of every ad dollar.
