E-commerce is booming. Selling physical products on Amazon’s marketplace is at an all-time high.
But, there’s another way to sell on Amazon.
Global consumption of digital products on the rise and online course enrollments has doubled. That’s why right now in 2025, there has never been a better time to sell digital products on Amazon.
In this blog, we will show you exactly how to sell your digital products on Amazon and unlock unprecedented opportunities for growth and profitability.
Table of Contents
- What Are Digital Products?
- The Benefits Of Selling Digital Products On Amazon
- What Digital Products Can I Sell on Amazon?
- Step-By-Step Guide to Sell Digital Products on Amazon
- How To Make Money on Amazon Selling Digital Products
- How To Make Money On Amazon WITHOUT Selling!
- How Eva Can Help
- Frequently Asked Questions (FAQs)
What Are Digital Products?
Digital products are any items that provide value and serve end users but do not have a physical existence. This can include software, video games, eBooks, music tracks, movies, online courses, audiobooks, gift cards, print on demand products, and even images.
The Benefits Of Selling Digital Products On Amazon
When it comes to selling digital products, Amazon offers a host of benefits that can give a global stage to your digital products.
Here are the top advantages you’ll enjoy by selling your digital products on Amazon:
Global Reach
With millions of active users across the globe, Amazon provides unparalleled exposure and access to a vast customer base all over the world. Your digital products can reach customers in different countries, expanding your market and increasing your earning potential.
Amazon’s Trusted Platform
Amazon has built a reputation as a trusted and reliable online marketplace. On Amazon, you gain instant credibility for your digital products, which can enhance customer trust and drive more sales.
No Inventory Hassles
One of the biggest advantages of selling digital products on Amazon is the elimination of inventory management.
Unlike physical products, digital products don’t require physical storage, packaging, or shipping. This means you save on shipping and warehousing costs, allowing you to focus on creating and promoting your products.
Instant Delivery
Another benefit of selling digital products on Amazon is that your customers will receive their purchase immediately after the checkout.
There’s no need to wait for the product to be shipped, which means that your customers will be happy and more likely to buy from you again in the future.
Scalability
Amazon’s infrastructure is designed to handle massive amounts of traffic and transactions. This means you can scale your business effortlessly without worrying about technical limitations or website crashes.
As your sales grow, Amazon’s powerful infrastructure can handle the increased demand, ensuring a smooth and seamless experience for both you and your customers.
Incredible Marketing Opportunities
Amazon offers various marketing tools and advertising options to promote your digital products. With strategies like sponsored product ads, you can increase the visibility of your products and attract more potential customers. These marketing opportunities can help you boost sales and expand your customer base.
Amazon’s Data Insights
Amazon provides valuable data and analytics to help you understand customer behavior, sales trends, and product performance.
This data-driven approach empowers you to make informed decisions, optimize your marketing efforts, and continually improve your digital products to better meet customer needs.
What Digital Products Can I Sell on Amazon?
1. eBooks
Electronic books (eBooks) are excellent digital products to sell on Amazon. You can write a book on just about any topic, and there’s a good chance that there’s an audience for it.
Once you’ve written your eBook, you can upload it to Amazon’s Kindle Direct Publishing platform and start selling it to readers all over the world.
2. Online Courses
If you have expertise in a particular subject, you can create an online course and sell it on Amazon. There are several different platforms that you can use to create your courses, such as Udemy or Teachable.
After you create your course, you can list it on Amazon and start selling it to students looking to learn more about your subject.
3. Game and Software Products
If you’re a game or software developer, you can sell your products on Amazon. There are many ways to do this, such as creating a listing on Amazon’s Marketplace or using the Amazon Web Services platform to sell your products.
In either case, selling software products on Amazon can be a great way to reach a wide audience of potential customers.
4. Digital Art
You can upload your artwork to Amazon and start selling it to customers looking for unique art pieces for their homes or businesses. Digital artists can also sell digital art prints, prints of your artwork that customers can purchase and download.
5. Photography
If you’re a photographer, you can sell your photos on Amazon. You can do this by creating photo books or calendars or selling prints of your photos.
6. Music
Musicians can sell both MP3 and CD versions of their songs on Amazon. You can also have a passive income by registering on TuneCore to get paid when Prime members stream your music online on Amazon Music!
7. Audiobooks
With Amazon’s self-publishing platform, Audible, anyone can create and sell their own audiobooks. You don’t need any experience or special equipment to get started.
Just record your book using a simple microphone and then upload it to the Audible website. Once your audiobook is live, people worldwide will be able to buy and download it.
Step-By-Step Guide to Sell Digital Products on Amazon
How To Sell Software On Amazon
1. Create a free Amazon developer account.
2. Fill out all of the information about your app on the new app submission page.
3. Fill out the form under Availability and Pricing.
4. Fill in the blanks on the page to add a project description.
5. Add any relevant product images.
6. Select the Content Rating bullets and raise your ratings.
7. Add your application’s .exe or .apk files, and you’re ready to publish your software.
How To Sell Music On Amazon
1. Sign up for a TuneCore account
2. Choose whether you want an album or a single release from Amazon.
3. Upload your cover art and music to Amazon to sell your songs.
4. When your song is sold, add music contributors to give them credit.
5. Wait for TuneCore to approve the music.
How To Sell Digital Art On Amazon
1. Go to Amazon Merch, sign up as an Amazon seller, and fill out an application explaining why you want to take part in the program.
2. Once Amazon Merch approves, you will be given access to a dashboard to upload your designs and create products based on them.
3. When you create a product with your design, you must determine its price. Amazon will review the product and will go live once approved.
How To Sell eBooks On Amazon
1. Sign up for an Amazon Kindle Direct Publishing (KDP) account.
2. You will be redirected to the ‘Bookshelf‘ page.
3. Select the ‘Add new title’ option in the top left corner.
4. Fill in the blanks on that page with book basics, publishing details, publishing rights, Search and Browse, product image, and book content (Note: an ISBN is not required to sell an eBook on Amazon).
5. Upload your book content in the following file formats: zipped HTML, Adobe PDF, Word, Plain Text, ePub, or MobiPocket.
6. To proceed to the Rights & Pricing options, click Save and Continue. The page provides the following options: Optional Content Rights and Royalties, for example, 50% of the list price.
7. After you’ve set the price and selected the Royalty options, check the final box to agree to Amazon’s terms and conditions. Then, click ‘Save and Publish’ to add your eBook to the approval queue.
How To Make Money on Amazon Selling Digital Products
Selling digital products on Amazon presents a lucrative opportunity, but success requires a well-planned strategy. By selecting the right niche, optimizing product listings, leveraging Amazon’s advertising tools, and managing customer engagement, sellers can maximize their profits.
Here’s how to do it effectively.
1. Choose a Profitable Niche
Selecting the right niche is a crucial first step in making money with digital products on Amazon. With the right approach, you can tap into a highly engaged target audience and establish yourself as an authority in your space.
Conduct your own product research using the Amazon and Google search bar, software tools, as well as third-party analytics platforms.
Look for long-tail keywords with high demand and low competition to uncover hidden opportunities.
Analyze Amazon search keyword volume for insights into trending topics and understand how often buyers are looking for specific digital products.
Find Amazon competitor keywords by researching successful digital products in your niche.
Ensure your niche aligns with your expertise and interests to create high-quality content.
Examples of Profitable Digital Niches:
Professional Development – eBooks or courses on career advancement, resume building, or business growth.
Language Learning – Downloadable lessons, flashcards, and pronunciation guides.
Productivity Tools – Software, apps, or printable planners.
Digital Art & Design – Stock images, templates, and online graphic resources.
Specialized Knowledge Databases – Curated industry insights and exclusive guides.
By selecting the right niche, you ensure your digital products cater to an existing demand, improving your chances of sales success.
2. Create High-Quality Digital Products
Creating exceptional digital products requires more than technical expertise – it demands understanding customer needs and delivering unique value.
Success on Amazon comes from thorough planning, attention to detail, and maintaining high quality standards throughout development to exceed customer expectations.
- Research and validate your concept through competitor analysis, user surveys, and market trends.
- Invest in professional design tools and create an intuitive user experience across all platforms.
- Implement thorough quality assurance with beta testing and expert review.
- Offer unique value through innovative features and exclusive insights.
- Track success metrics and use data to guide continuous product improvement.
3. Optimize Your Amazon Product Listings
An optimized Amazon product listing increases visibility and conversion rates. The right keyword strategy helps ensure that your customers’ search terms will lead them to your brand’s front door.
Key Optimization Steps:
- Craft compelling titles – Most buyers read only the first four to six words before deciding to click on a product. Keep titles to fewer than 150 characters and place your target keywords up front.
- Write detailed product descriptions – Prioritize the specific keywords that highlight the benefits of your digital product. Use bullet points for clarity.
- Leverage backend keywords – Use the (hidden) backend keywords on Amazon to include search terms that don’t fit on the customer-facing side of the listing. Foreign translations and misspellings of search terms improve discoverability.
- Use high-quality images – Include engaging visuals such as e-book covers, sample pages, or software screenshots. Lifestyle images help connect with the shopper.
- Take advantage of A+ Content – Use Amazon A+ content to add rich media to your listings.
A strong keyword strategy can help you find Amazon competitor keywords and differentiate your product from similar offerings.
4. Encourage and Manage Customer Reviews
Positive reviews play a significant role in improving product visibility and sales. Buyers often rely on reviews before making a purchase decision.
How to Get More Reviews on Amazon:
- Provide exceptional customer service – Quickly respond to inquiries and resolve issues.
- Follow up after purchase – Send polite requests for feedback (within Amazon’s guidelines).
- Address negative reviews professionally – Offer solutions to dissatisfied customers.
- Use the “Request a Review” button – This built-in Amazon feature allows you to request reviews from buyers.
- Avoid incentivized reviews – Amazon strictly prohibits paying for or manipulating reviews.
A strong review profile improves conversion rates and builds trust with potential buyers.
5. Leverage Amazon’s Advertising Tools
Amazon offers several advertising solutions that can significantly boost your sales. Using paid ads strategically can place your product in front of the right customers.
Types of Amazon Ads to Use:
Sponsored Products – Promote individual digital products in Amazon search keyword volume results and competitor listings.
Sponsored Brands – Feature your brand name, logo, and multiple products at the top of search results.
Sponsored Display – Retarget shoppers who have viewed similar digital products.
Amazon PPC Advertising Best Practices:
- Start with automatic targeting to collect keyword performance data.
- Refine campaigns using manual targeting and long-tail keywords.
- Regularly analyze Amazon search volume data to optimize ad performance.
- Adjust bids and ad spend based on seasonal trends and competition.
By continuously refining your ad strategy, you can maximize visibility while keeping advertising costs in check.
6. Implement a Smart Pricing Strategy
Your pricing strategy directly affects your sales and profitability. Price too high, and you risk losing customers to competitors. Price too low, and you reduce your profit margins.
Effective Pricing Strategies:
- Analyze competitor pricing – Research how similar digital products are priced.
- Factor in costs – Consider Amazon fees, advertising spend, and production costs.
- Use psychological pricing – Prices ending in .99 or .97 can encourage purchases.
- Launch with introductory discounts – Lower initial pricing can drive early sales and reviews.
- Offer product bundles – Selling multiple related digital products together can increase average order value.
- Adjust pricing dynamically – Monitor Amazon search volume data and competitor trends to optimize pricing.
A well-executed pricing strategy ensures competitiveness while maintaining profitability.
7. Stay Compliant and Up-to-Date
To sustain success, sellers must comply with Amazon’s policies and stay updated on industry changes.
Best Practices for Compliance:
- Regularly review Amazon’s policies – Understand the latest guidelines for selling digital products.
- Ensure proper rights and licensing – Verify that you have the necessary permissions for content distribution.
- Maintain accurate product descriptions – Keep your listings up-to-date and compliant with Amazon’s rules.
- Monitor account health – Track performance metrics to avoid penalties or suspensions.
- Understand digital sales tax regulations – Tax laws vary by region, so ensure compliance to avoid legal issues.
By staying informed and following best practices, you can safeguard your Amazon business from potential disruptions.
How To Make Money On Amazon WITHOUT Selling!
If you’re looking for a way to get started making money on Amazon before you have created your own digital products, affiliate marketing is worth exploring.
Affiliate marketing helps you earn commissions by promoting and recommending other Amazon sellers’ selections of digital products to your audience.
To get started, sign up for an Amazon seller account and join the Amazon Associates program. Next, identify a digital product idea or select popular products from Amazon’s online marketplace that align with your audience’s interests.
For example, if you have a background in graphic design, you can create content showcasing design tools, eBooks on graphic design techniques, or online courses.
Embed your unique affiliate links in your content, such as blog posts, social media, or YouTube videos, and encourage your audience to make purchases through your links.
As your audience buys these items on Amazon, you earn commissions, giving you the opportunity to earn extra cash without the hassle of managing inventory or fulfilling orders.
How Eva Can Help
Selling digital products on Amazon is a great way to streamline your business and increase sales.
You don’t have to worry about inventory management or fulfillment, and your customers will be happy with the immediate delivery of their purchase.
Increasingly, entrepreneurs are taking advantage of Amazon Full Service Account Management to help differentiate their brands and put their products in the spotlight.
If you’re looking to skyrocket your business, Eva can provide you with a free consultation & 15-day trial to get your Amazon business on the right track.
Frequently Asked Questions (FAQs)
To sell digital gift cards on Amazon, you first need to create a seller account with Amazon and register as a professional seller. Then, you can start listing your digital gift cards for sale. To list an item, go to the Seller Central page and select inventory -> Add a Product.
Go to Amazon’s Kindle Direct Publishing program. With this program, you can publish your magazine and make it available for sale on Amazon.com and other Amazon websites.
How much you earn is determined by how much you charge, your audience size, and your business model. If this is a subscription product or service, this is recurring income. However, this would be a one-time purchase if you’re selling ebooks on Amazon.
No, you cannot sell NFTs on Amazon. Amazon does not support the sale of non-fungible tokens (NFTs).
While you can sell digital art and other digital products on Amazon, NFTs are not currently supported. This might change in the future, but for now, if you want to sell NFTs, you’ll need to use a different platform.
1. Sign up for an Amazon Seller Central account.
2. Set up your product listing, ensuring you describe your digital photo accurately and provide relevant keywords.
3. Price your digital photo competitively.
4. Choose the “Digital” option when adding your product to Amazon Prints.
5. Upload your high-quality digital photo file to Amazon’s platform.
6. Set the licensing terms and usage rights for your digital photo.
7. Optimize your listing by providing a detailed description, appropriate metadata, and engaging visuals.
8. Promote your digital photo through marketing efforts like social media, blogs, or other relevant platforms.
9. Monitor sales and customer reviews, and make necessary adjustments to improve your product’s visibility and sales.
An Amazon digital product refers to any digital content that can be purchased, downloaded, and accessed electronically through Amazon’s platform.
This can include eBooks, audiobooks, music, movies, software, games, courses, and more. Amazon provides a digital delivery system that allows customers to purchase and access these products instantly, either on their Kindle devices, computers, smartphones, or tablets.
Selling digital products can be highly profitable. With digital products, you eliminate the costs associated with physical inventory, shipping, and storage.
Additionally, there is a growing demand for digital content across various industries. By leveraging platforms like Amazon, you can tap into a massive customer base and benefit from the scalability and ease of distribution that digital products offer.
Yes, you can sell digital products on Amazon KDP (Kindle Direct Publishing). While KDP primarily focuses on eBooks, you can also sell other types of digital content, such as audiobooks, comics, and graphic novels. This way, you can reach millions of customers worldwide who use Amazon’s Kindle devices and apps.
