In this article, we’ll delve into what Amazon Advertising Video is, the various types it offers, why Amazon provides this service, its costs, rules to follow, and what sellers need to know to create effective advertising videos.
We’ll also explore crucial tips and best practices, high point the importance of utilizing all in one AI platforms like Eva.
Let’s get started!
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Table of Contents
1. What is Amazon Advertising Video?
Amazon Advertising Video is a powerful tool that allows sellers to show their products through attractive video content. These videos appear in various ad formats across Amazon’s platform, catching the attention of potential customers.
Amazon Advertising Video provides a mutual and visually appealing way for sellers to market their products and increase sales.
The average click through rate (CTR) of a good Amazon video advertisement is 7.5x higher than display ads!
2. Types of Amazon Advertising Videos
1. Amazon DSP Video Advertisement
Amazon DSP, or Demand-Side Platform, allows advertisers to run video ads on and off Amazon properties. These ads can be highly targeted to reach specific audiences based on their shopping behavior and interests. Amazon DSP video ads are a great way to reach potential customers beyond just the Amazon website.
And DSP provides you with this leader platform’s exclusive data that you can use even if you aren’t an Amazon seller. But keep in mind that this data will be anonymous and estimated.
| Topic | Details |
|---|---|
| Ad Formats | DSP supports various video ad formats, including in-stream video, out-stream video, and in-banner video. |
| Video Length | Videos should typically be between 6 and 120 seconds in duration, depending on the ad format and placement. |
| Resolution | Video ads should have a minimum resolution of 1280×720 pixels for in-stream and out-stream video. |
| Aspect Ratio | Amazon recommends using a 16:9 aspect ratio for video ads. |
| File Format | Accepted video formats are MP4, MOV, AVI, and MKV. |
| Sound | Videos can include sound, but they should be effective and engaging without sound since some viewers may mute their devices. |
| Content Guidelines | Ad content must adhere to Amazon’s content policies, ensuring it is not offensive, misleading, or violates any copyright or trademark rights. |
| Targeting | DSP allows for precise audience targeting based on factors like shopping behavior and interests. Advertisers should comply with privacy and data usage regulations when collecting and using customer data. |
2. Sponsored Brands Video Advertisement
This is an excellent way to introduce your brand to potential customers. These videos appear in search results, typically at the top of the page, and allow you to highlight your brand and products. It works with keyword targets and PPC directing customers to your product detail page.
| Topic | Details |
|---|---|
| Video Length | Sponsored Brands Video ads should typically be between 6 and 45 seconds in duration. |
| Resolution | Videos should have a minimum resolution of 1280×720 pixels. |
| Aspect Ratio | Amazon recommends using a 16:9 aspect ratio for these ads. |
| File Format | Accepted video formats are MP4, MOV, AVI, and MKV. |
| Sound | Videos can include sound, but they should be effective without sound since some viewers may have audio muted. |
| Content Guidelines | Ensure that the content in your Sponsored Brands Video ads complies with Amazon’s advertising content policies. This includes avoiding offensive material, false claims, and misleading content. |
3. Templated Amazon Video Ads
Amazon provides templated video ad options for sellers who want a straight forward way to create video content. These templates offer pre designed layouts and allow you to insert your product images, text, and branding elements. It’s a user friendly option for those who may not have advanced video editing skills. Amazon allows you to use these videos on Amazon Fire which holds the place of regular TV commercials for 15 seconds.
| Topic | Details |
|---|---|
| Use of Templates | When using Amazon’s templated video ads, you’ll work within the constraints of the selected template. Ensure that your content fits the template’s design and structure. |
| Content Relevance | The content you insert into the template should be relevant to your product or brand. Highlight key features and benefits. |
| Resolution | Videos should have a minimum resolution of 1280×720 pixels for a professional look. |
| Aspect Ratio | Typically, templated video ads adhere to a 16:9 aspect ratio. |
| Content Guidelines | Even when using templates, your ad content must comply with Amazon’s advertising content policies, avoiding offensive or misleading material. |
4. Amazon Advertising Video Ads
These are the standard video ads you can create within Amazon’s advertising platform. They can appear on various Amazon-owned platforms, including Amazon.com and Amazon Fire TV. These ads offer flexibility in terms of creative content and targeting options.
| Topic | Details |
|---|---|
| Video Length | Amazon Advertising Video ads should typically be between 6 and 45 seconds in duration. |
| Resolution | Videos should have a minimum resolution of 1280×720 pixels. |
| Aspect Ratio | Amazon recommends using a 16:9 aspect ratio. |
| File Format | Accepted video formats are MP4, MOV, AVI, and MKV. |
| Sound | Videos can include sound, but they should be effective without sound since some viewers may mute their devices. |
| Content Guidelines | Ensure that your video ad content complies with Amazon’s advertising content policies, avoiding offensive material, false claims, and misleading content. |
Why Does Amazon Offer This Service?
Amazon Advertising Video serves a dual purpose: it benefits both sellers and Amazon itself.
Amazon offers advertising video services to help sellers reach a wider audience and boost sales. The cost of advertising videos varies based on factors like ad type, targeting options, and duration. It’s a must to set a budget that aligns with your marketing goals.
- Enhanced Shopping Experience: Amazon aims to provide its customers with the best shopping experience possible. Video content allows customers to make informed buying decisions by providing a richer understanding of the products they are interested in.
- Increased Revenue: For sellers, video ads can significantly boost conversion rates and sales. By offering this service, Amazon attracts more sellers and ultimately increases its revenue.
Best Practices for Creating Amazon Advertising Videos
When it comes to creating effective Amazon Advertising Videos, different ad types require specific strategies to maximize their impact. Here are best practices for each of the major Amazon Advertising Video ad types:
Amazon DSP Advertisement Video Best Practices
| Topic | Details |
|---|---|
| Audience Segmentation | Utilize Amazon DSP’s advanced targeting options to reach specific audience segments. Tailor your video content to resonate with these audiences. |
| Clear Branding | Establish your brand identity early in the video. Use consistent branding elements, such as logos and color schemes, to reinforce brand recognition. |
| Engaging Thumbnails | Choose an engaging thumbnail image that encourages users to click and watch your video. |
| Narrative Storytelling | Craft a compelling narrative that takes viewers on a journey. Tell a story that connects with the audience emotionally and highlights the value of your product or service. |
| Call to Action (CTA) | Include a clear and actionable CTA in your video. Encourage viewers to take the desired action, such as visiting your website or making a purchase. |
| Mobile Optimization | Ensure your video is optimized for mobile devices, as many users access content on their smartphones. |
| Testing and Optimization | Continuously test different ad creatives and targeting options to optimize your video ad campaigns for better results. |
Sponsored Brand Video Advertising Best Practices
| Topic | Details |
|---|---|
| Concise Messaging | Keep your video content concise and focused. Highlight the most important features and benefits of your brand or product within the 45-second time frame. |
| Relevance to Search Queries | Align your Sponsored Brand Video content with relevant search queries. Ensure that your video addresses what shoppers are looking for. |
| Use of Keywords | Incorporate relevant keywords in your video title and description to improve discoverability in search results. |
| Highlight Brand Values | Emphasize your brand’s unique selling propositions and values. Showcase what sets your brand apart from competitors. |
| Visual Appeal | Create visually appealing videos with high-quality images and graphics. Ensure that your video looks professional and aligns with your brand aesthetics. |
| Branded Intro | Start your video with a strong branded intro to capture viewers’ attention and reinforce brand recognition. |
Templated Video Advertising Best Practices
| Topic | Details |
|---|---|
| Template Selection | Choose a template that best fits your product or message. Ensure that the template design complements your content. |
| Content Alignment | Align the content you insert into the template with the template’s design. Make sure it flows naturally and looks cohesive. |
| Clarity | Keep your messaging clear and concise. Avoid cluttering the template with too much text or visual elements. |
| Highlight Key Features | Use the template to highlight key product features or benefits effectively. Ensure that these stand out within the template’s structure. |
| Professional Imagery | Use high-quality images and visuals that maintain the professionalism of your video. |
Amazon Advertising Video Ads Best Practices
| Topic | Details |
|---|---|
| Attention-Grabbing Start | Begin your video with an attention-grabbing hook or scene. Capture the viewer’s interest within the first few seconds. |
| Show, Don’t Tell | Use visuals to demonstrate your product in action or to showcase its benefits. Visual storytelling is often more compelling than simply listing features. |
| Narration or Text | If your video includes narration or text overlays, ensure that the message is clear and concise. Avoid jargon or complex language. |
| Engagement Through Emotion | Connect with viewers on an emotional level. Evoke feelings that are relevant to your product or brand. |
| Consistent Branding | Maintain consistent branding throughout the video. Use your brand’s colors, fonts, and logo to reinforce brand identity. |
| Call to Action (CTA) | Include a clear and compelling CTA at the end of the video. Encourage viewers to take action, such as visiting your product page or making a purchase. |
| Optimize for Sound Off | Many viewers watch videos with the sound off. Ensure that your video communicates its message effectively without relying solely on audio. |
General Best Practices for All Ad Types
| Topic | Details |
|---|---|
| High-Quality Production | Invest in professional video production for clear visuals and crisp audio. Ensure your video looks and sounds professional to build trust with viewers. |
| Mobile Optimization | Optimize your videos for mobile devices to reach a broader audience. Use legible text and consider how visuals appear on smaller screens. |
| Captivating Thumbnail | Choose an engaging thumbnail that entices viewers to click and watch the video. |
| Clear Messaging | Keep your message concise and easy to understand. Clearly communicate what your product offers and why it’s valuable. |
| Testing and Iteration | Regularly analyze performance metrics and make data-driven adjustments. Don’t be afraid to experiment with different video styles and content approaches. |
Why Do You Need to Gear Up with an All-In-One AI Platform like Eva?
Creating and managing Amazon Advertising Videos can be time-consuming and complex, especially as you scale your business. This is where AI-powered platforms like Eva come into play. Here’s why you should consider using such a platform:
- Data-Driven Insights: Eva provides data and analytics to help you understand the effectiveness of your video ads, allowing you to make informed decisions.
- Automation: Our PPC experts can automate various aspects of your advertising campaigns, from targeting to bidding, saving you time and optimizing your results.
- Personalization: Our platform can help you tailor your video content to different customer segments, increasing engagement and conversion rates.
- Efficiency: With AI, you can manage and optimize your Amazon Advertising Video campaigns more efficiently, allowing you to focus on other aspects of your business.
Conclusion
Amazon Advertising Video offers a range of options for sellers to effectively market their products on the platform. By understanding the different types of Amazon Advertising Video, adhering to Amazon’s specifications and regulations, and following best practices, you can create compelling video ads that drive sales. And with the help of AI platforms like Eva, you can take your advertising efforts to the next level, driving even more success on Amazon. So, gear up for the future of ecommerce with Amazon Advertising Video!
