Protecting Your Brand from Hijackers: A 2025 Guide for Amazon Sellers

Let’s talk about something that’s keeping Amazon sellers up at night in 2025 – brand hijacking. This isn’t simply a minor nuisance; it’s a serious threat that can drain your revenue and tarnish your brand’s reputation overnight.

The scope? Massive. In 2023 alone, Amazon pulled over 7 million fraudulent products globally. And these hijackers aren’t random – they’re calculated predators targeting your most successful listings, the ones with stellar sales and glowing reviews.

When a hijacker strikes, the fallout can be devastating. We’re talking about immediate revenue losses, customers receiving counterfeit products and leaving scathing reviews, and potentially even legal headaches landing in your lap.

If you’re selling on Amazon today, brand protection can’t be an afterthought. It needs to be central to your business strategy.

In this blog post, we’ll go over five steps you can take to keep Amazon listing hijackers behind the door and protect your business’s interests.

What is Brand Hijacking?

Brand hijacking happens when unauthorized parties essentially “steal” your brand identity to sell counterfeit or unauthorized products. This deception typically shows up in two main ways:

• Ad Hijacking: Competitors strategically use your brand terms in their paid ads to snatch your potential customers right from under you.
• Listing Hijacking: Unauthorized sellers place fake versions of your products under your official listings, causing confusion and eroding trust with your customers.

Think of it as digital identity theft with a ripple effect—confused customers lose trust in your brand, which ultimately hits your market position and bottom line.

Ignoring brand hijacking creates a snowball effect of problems:

• Algorithm penalties from poor performance metrics
• More returns and negative reviews
• Falling conversion rates and sales velocity
• Gradual erosion of brand equity and consumer trust

The Evolving Threat Landscape for 2025

Brand hijackers aren’t standing still—they’re constantly evolving their tactics, using advanced technologies to get around traditional protections. This new generation of threats calls for equally sophisticated brand security.

What You’re Up Against Now

• AI-powered Counterfeiting: Fraudsters are now using artificial intelligence to create remarkably realistic product images and descriptions, making them much harder to spot.
• Fake Review Networks: Bot-powered networks deploy misleading positive or negative reviews to manipulate rankings and undermine legitimate products.
• Marketplace Diversion: Clever hijackers redirect customers to external fraudulent websites, bypassing Amazon’s monitoring systems entirely.
• Cross-Platform Attacks: Brand hijacking now frequently spans multiple marketplaces, creating coordinated attacks across your various sales channels.
• Algorithm Manipulation: Counterfeiters manipulate Amazon’s search functionality through sophisticated keyword tactics targeting long-tail search terms.

If you don’t take steps to adapt to these new hijacking tactics, your brand will suffer.

Forward-thinking brands are now using AI-powered monitoring and the expert support of Amazon Management agencies like Eva AI, to stay one step ahead in this constantly evolving landscape.

Here’s how you can stay ahead of Amazon Brand Hijackers in 2025.

Step 1: Monitor Your Listings Regularly

Monitoring involves keeping a close eye on your product listings and checking for any unauthorized changes or listings added by hijackers. It is crucial to monitor your listings regularly to quickly identify any hijacker activity and take action before it causes significant damage to your business.

This lets you quickly identify any unauthorized changes or additions to your product listings, such as changes to the product title, description, images, or pricing.

Moreover, you can take action and remove any unauthorized listings or contact Amazon to report hijacker activity. Without monitoring, hijackers may go undetected for a long time, leading to lost sales, decreased customer trust, and potential legal issues.

Tools and Techniques for Monitoring

You can use several tools and techniques to monitor Amazon listings for hijacker activity. Manual monitoring is one of the most popular techniques, which involves regularly checking your listings to identify any unauthorized changes or additions. This can be time-consuming and may not be feasible for sellers with a large number of listings.

Alternatively, various software tools can automate the monitoring process, making it easier and more effective for sellers to detect hijacker activity. These tools use algorithms to analyze listing data and notify sellers when there is any suspicious activity. Some popular monitoring tools for Amazon listings like Eva’s Dynamic Pricing.

Dynamic Pricing is one of the best tools for monitoring Amazon listings for hijacker activity. It is an all in one solution that not only monitors your listings but also helps you optimize your pricing strategy to stay competitive. This revolutionary AI-powered software uses machine learning algorithms to track your listings and alerts you in real time if there is any unauthorized activity.

Additionally, it can also help you adjust your prices dynamically based on market trends and competition, ensuring that your pricing strategy is always optimized for maximum sales and profit.

Step 2: Protect Your Brand and Intellectual Property

Brand protection includes taking measures to safeguard the reputation and image of your brand. This can be achieved by developing a strong brand identity, monitoring your online presence and customer reviews, and taking legal action against counterfeiters and infringers.

It’s important to have a registered trademark for your brand to establish legal ownership and protect against unauthorized use.

Intellectual property refers to creations of the mind, including inventions, designs, and creative works such as music and literature. In the context of Amazon listing hijacking, protecting your trademarks, patents, copyrights, and trade secrets is crucial.

Registering your intellectual property with the relevant authorities allows you to gain legal ownership and take legal action against infringers. You should also regularly monitor your listings to identify unauthorized use of your intellectual property and take swift action to have them removed.

Legal Options for the Protection

Several legal options are available for protecting your intellectual property and preventing Amazon listing hijackers from infringing on your rights.

1. Cease and Desist Letter: This formal legal letter demands that the hijacker stop their infringing activity or face legal consequences. A cease and desist letter can be sent by you or your attorney and can be a powerful tool to deter hijackers from continuing their activities.
2. DMCA Takedown Notice: If the hijacker is using your copyrighted material without permission, you can send a DMCA (Digital Millennium Copyright Act) takedown notice to Amazon. This notice requests that Amazon remove the infringing material from its platform. By law, Amazon must remove the material promptly, and repeat infringers may be permanently removed from the platform.
3. Amazon Brand Registry: Brand Registry program provides additional protection to registered trademarks, allowing you to take down infringing listings and giving you more control over the use of your brand.
4. Lawsuit: If the hijacker is causing significant damage to your brand, reputation, or sales, you may choose to file a lawsuit against them. This option is more drastic and should only be considered after consulting with an experienced intellectual property attorney.

Step 3: Utilize Amazon’s Brand Registry Program

Step 3 in protecting your Amazon listing from hijackers is to utilize Amazon’s Brand Registry program. The Brand Registry is a program by Amazon that helps brand owners protect their registered trademarks and intellectual property by giving them more control over their product listings on the platform.

Enrolling in this program provides several benefits. Firstly, it gives brand owners more control over their product listings by allowing them to edit and update product titles, images, and descriptions.

It also gives them access to advanced search tools to help identify potential infringing listings.

Furthermore, Brand Registry users can use Amazon’s powerful search and reporting tools to identify and report infringing listings. Lastly, by enrolling in the program, brand owners can ensure that their products are prominently in search results, leading to more sales and greater visibility.

How To Enroll in the Amazon Brand Registry

You need to have a registered trademark for your brand. Then, you can apply to Amazon.

The application process involves providing information about your brand and its products, including images of your product and its packaging and proof of your trademark registration.

When your application is approved, you will have access to the full suite of tools and benefits provided by the program, allowing you to protect your brand and listings from hijackers better.

Step 4: Keep Your Pricing Competitive

This involves monitoring your prices regularly and ensuring that your prices are in line with or lower than your competitors.

Price monitoring is the practice of regularly checking your prices and competitors’ prices to ensure you’re offering a fair and competitive price for your product. You can use automated tools to monitor or manually check your prices.

Why is Competitive Pricing Important?

1. It can attract more customers to your product and increase your sales.

2. It can help you stay ahead of your competitors and maintain a strong presence in the marketplace.

3. It can deter hijackers from targeting your listings as they are less likely to see it as a profitable opportunity.

It’s important to note that keeping your prices competitive doesn’t mean undercutting your profits. Instead, it means finding a balance between pricing your products competitively and maintaining your profit margins.

Tools and Techniques for Price Monitoring

There are many tools and techniques available for price monitoring on Amazon. One of the best tools in the market is Dynamic Pricing.

It is an AI-powered tool that monitors prices in real time, analyzes competitors’ prices, and adjusts your prices accordingly to stay competitive. It also takes into account factors such as product availability, seasonality, and demand to provide the most optimal price recommendations.

Eva’s Dynamic Pricing is a comprehensive tool that offers a user-friendly interface and easy integration with your Amazon seller account. By providing detailed reports and analytics on your pricing strategy, allows you to make informed decisions about your pricing.

Additionally, it offers customized pricing rules, which can be based on factors such as shipping costs, profit margins, or minimum price requirements.

Step 5: Respond Quickly to Hijackers

Responding to hijackers means taking action to remove them from your listing and prevent them from selling their products using your product detail page.

This can require you to contact Amazon’s Seller Support team and provide them evidence that the hijacker is not authorized to sell your product. You may also need to send a cease and desist letter or take legal action against the hijacker.

Responding quickly to hijackers is crucial because it helps you regain control of your listing and reduce any financial and reputation damage that may occur. When hijackers are left unchecked, they can drive down prices, create negative reviews, and harm your brand’s reputation. Therefore, it’s important to act fast when you detect unauthorized sellers on your listing.

Additionally, Amazon has strict policies regarding how sellers can remove hijackers from their listings. With a fast respond, you can increase your chances of success in removing hijackers and avoide any penalties or restrictions from Amazon.

Responding promptly also sends a clear message to hijackers that you take your brand and intellectual property seriously and are willing to protect them at all costs.

Best Practices for Responding

Here are some best practices for responding promptly to hijackers and protecting your Amazon listing:

1. Best Practices for Responding: Regular monitoring of your listing will help you detect any hijackers as soon as possible. Amazon’s monitoring tools or third-party software lets you quickly detect any changes to your listing, such as unauthorized sellers.
2. Best Practices for Responding: Gather all the necessary evidence to prove the hijacker is unauthorized before taking action. This may include screenshots, purchase orders, invoices, and other relevant documentation supporting your ownership of the product and listing.
3. Contact Amazon’s Seller Support team: If you detect any hijackers on your listing, immediately contact Amazon’s Seller Support team. Provide them with the evidence you have gathered. Be polite and professional, and provide as much information as possible to help them understand the situation.
4. Send a cease and desist letter: In some cases, sending a cease and desist letter to the hijacker may be necessary. You can do it through a lawyer or a service that specializes in these types of letters.
5. Consider legal action: If the hijacker continues to sell on your listing despite your efforts to remove them, you may need to consider taking legal action. This can involve filing a complaint with Amazon’s legal team or pursuing a lawsuit against the hijacker.

Your Brand, Secured with Eva AI

With a team of experts and a results-driven approach, Eva AI ensures that your brand thrives in the competitive Amazon marketplace without falling victim to threats like Hijackers. We protect your brand’s rights, eliminate unauthorized sellers, and keep your sales flowing smoothly.

Let Eva AI take care of your brand protection needs while you focus on growing your business! Reach out to us today and let’s get started.