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How to Sell CPG Coffee on Amazon & Make Maximized Profit!

  • 2022 Oct 14
  • Robert Runyon
  • Read Time: 7 minutes
  • Category: CPG Brands
How to Sell CPG Coffee on Amazon & Make Maximized Profit!


Did you know that $140 million worth of coffee was sold on Amazon last year? That’s because Amazon is the perfect platform for selling CPG coffee by gathering both customers and sellers together. This blog post will help you learn how to sell your CPG coffee on Amazon and take advantage of its massive reach. Keep reading to learn more!

Amazon Is an Incredible Opportunity for Your CPG Brand

Amazon is a huge opportunity for Consumer Packaged Goods (CPG) brands because it gives them a new way to reach consumers. People are increasingly shopping on Amazon, which means more potential customers for CPG companies.

Amazon also allows CPG companies to reach customers who might not be able to find their products in traditional stores. Amazon has a massive product catalog that is constantly expanding. That means there’s always room for new products and businesses. CPG companies should definitely take advantage of Amazon’s reach.

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Why Sell CPG Coffee on Amazon?

Coffee is the most consumed beverage in the world, after water! So there’s no surprise that these tiny brown beans also have one of the best-selling items as well. Selling CPG coffee on Amazon can benefit your business in many ways. In the following, we have listed the top 4:

1. More Exposure to Potential Customers

When you sell CPG coffee on Amazon, you are opening up your product to a much broader audience than you would if you were selling it through other channels. Amazon is the world’s largest online marketplace, with over 310 million active customers. That means that there is a huge potential market for your product if you are able to get it in front of these customers.

2. Increased Visibility for Your Brand

Another benefit of selling CPG coffee on Amazon is that it can help increase your brand’s visibility. When customers search for coffee on Amazon, your product will come up alongside other brands also selling coffee. This increased visibility can help to increase brand awareness and ultimately lead to more sales, especially for CPG startups.

3. Access to Amazon’s Huge Customer Base

When you sell CPG coffee on Amazon, you will have access to the site’s huge customer base. This customer base consists of people from all over the world looking for products like yours. If you can get your coffee packs in front of these customers, you can boost your sales significantly.

4. The Ability to Reach New Markets

Another benefit of selling CPG coffee on Amazon is that it gives you the ability to reach new markets that you may not have had access to before. When you sell through Amazon, you will be able to reach customers in countries all over the world. That can help you to expand your business and reach a larger audience than you would have been able to without using this platform.

How to Set Up Fulfillment to Sell CPG Coffee On Amazon

Maximize your customer engagement on Amazon with our tips and strategies for effective management.

Identify What Type of Coffee You Want to Sell

The most important thing that some fresh-staters ignore is to sell a product they’re unfamiliar with! We highly recommend you be fully expert at all the ins and outs of the product you’re going to sell on Amazon, whether it’s CPG coffee or not. That’s because when you don’t know the product well, you can’t market it well, you can’t point out the customer’s desire and pain points, and above all, nobody will buy from you!

In the following, we have listed 4 tips to find the right coffee to start selling on Amazon:

Choose the Right Type of Bean.

There are two main types of coffee beans: Arabica and Robusta. Arabica is typically more expensive, but they’re also higher quality. If you want the best coffee to sell online, you’ll probably want to choose Arabica beans. But to offer a budget-friendly product, most CPG coffees in the market are a mixture of Arabica and Robusta.

Consider the Roasting Process.

The roasting process has a huge impact on the flavor of the coffee. Lightly roasted beans tend to be more acidic, while darkly roasted beans are more bitter. If you’re unsure what type of roast you prefer, you’ll need to research your target market to find out how they like their coffee.

How to Market Your CPG Coffee on Amazon

1. Social Media Marketing

This is one of the most effective tools to market CPG coffees. Platforms like TikTok, Instagram, and Facebook allow Amazon brands to reach a large audience with minimal effort. Moreover, social media platforms provide an opportunity for brands to connect with their customers and create a community around their products through organic posts or paid ads.

2. Amazon DSP Ads

Demand-Side Platform ads are the latest method of online advertising by Amazon. It works similarly to Google Display Ads but with more targeting options and more cost-effective bidding strategies. Amazon DSP ads are perfect for targeting coffee lovers all over the internet and enticing them to sip your CPG coffee.

3. Amazon PPC Ads

As self-explanatory, you’ll be charged only when somebody clicks on your ad. PPC ads come in various forms and shapes, sponsored products, sponsored brands, video ads, etc. They’re more affordable compared to DSP, but they’re only limited to the Amazon.com atmosphere.

4. Google Ads

This is the most powerful tool for gaining maximized visibility, but it comes at a cost. In order to run Google ads on your CPG coffee listings on Amazon, you need to already have established an eCommerce website. That’s because Google requires domain ownership for running ads, and you obviously don’t own Amazon.com — unless you’re Jeff Bezos!

Frequently Asked Questions (FAQs)

How to get approved to sell coffee on Amazon?

You need to get an approval before selling because it’s a gated category. Coffee falls under the category of “Grocery & Gourmet Foods” on Amazon, which means it must follow the Amazon rules for that type of product.

How much coffee is sold on Amazon?

In 2021, coffee sales broke the record of $140 million.

How Well Does Coffee sell on Amazon?

Coffee has one of the highest sales velocity on Amazon. If you sell private label coffee, you’ll have full control over the brand and pricing which will maximize your profitability.

Can I sell Starbucks coffee on Amazon?

No. Starbucks as the owner, does not allow reselling its products. But as a customer, you can order Starbucks coffee with Amazon Go.

How Can Eva Help Your CPG Brand on Amazon?

Eva combines superhuman AI technology with top human eCommerce expertise to create an all-in-one platform for CPG brands on Amazon that meets all of your needs, from pricing and Amazon advertising to 3PL logistics and returns management.

Eva’s premier platform ensures that you have maximized sales and profit margins without ever going out of stock or overstocking by deeply integrating pricing and supply chain management.

You are always welcome to give Eva a try with a 15-day Free Trial — the results will speak for themselves!


By selling your CPG coffee on Amazon, you are exposing your product to a much wider audience than you would through other sales channels. With over 310 million active customers, Amazon is the world’s largest online marketplace and has the potential to increase your product sales significantly.

If you’d like to learn more about how Amazon can benefit your business or need professional help, contact Eva today for a Free Consultation. We’re available 24/7 and happy to help!


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