EVA AI DSP
Most Amazon DSP is
Just Remarketing with a
Bigger Budget
Advertising intelligence that connects bids, ranking, inventory, and profit managed by AI, executed by experts.
The Problem
95% of DSP campaigns retarget buyers who were already going to convert
Most agencies run DSP as a retargeting layer on top of PPC — serving ads to product page viewers, attributing the sale to DSP, and calling it full-funnel. That spend cannibalizes organic and PPC conversions that would have happened anyway.
High reported ROAS. Low real incrementality. No new customers.
What Brands Experience
Static audience targeting
Same segments recycled month after month with no signal-based refinement.
Overweight on lower funnel
Budget concentrated on retargeting. No investment in demand creation or consideration.
Optimized for last-click ROAS
Reported performance looks strong. Actual incremental revenue is unknown.
Disconnected from search and ranking
DSP runs in isolation. No coordination with PPC, organic rank, or inventory signals.
THE EVA DIFFERENCE
An owned seat, A signal engine
A real full funnel
Eva operates its own Amazon DSP seat — direct access, no managed service markup, no minimum spend thresholds tied to Amazon’s reseller model. Every campaign decision is guided by Amazon Marketing Cloud data that proves what’s incremental and eliminates what isn’t.
DSP is not a channel. It is the signal engine that powers compounding growth — connecting discovery to velocity, velocity to ranking, and ranking to conversion and LTV.
Owned Seat
Direct DSP access with no Amazon managed service markup, no minimum spend thresholds, and full control over campaign architecture at any budget level.
AMC Intelligence
Every campaign decision is guided by Amazon Marketing Cloud data that proves what’s incremental and eliminates what isn’t. No guesswork.
Anti-Cannibalization
Where organic and PPC are already winning, DSP is excluded. Budget flows to the gaps — not the same buyers you’ve already captured.
FULL-FUNNEL ARCHITECTURE
Four Stages
Actually Coordinated
Each stage targets a distinct audience. Where organic and PPC are already winning,
DSP is excluded. Budget flows to the gaps — not the same buyers.
Awareness
Prime Video, Twitch, Fire TV, Amazon Music, and IMDb activated as a coordinated upper-funnel layer. Full-screen, non-skippable placements served to authenticated Amazon shoppers with verified purchase history. The reach that search-only brands cannot access.
Consideration
Off-Amazon display targeting category browsers, competitor audiences, and lifestyle segments built from AMC purchase-path data. Intent is shaped before shoppers reach the search bar.
Conversion
Retargeting only audiences not already captured by PPC or organic. AMC overlap exclusions prevent cannibalization. Sponsored Display handles short-window on-Amazon retargeting; DSP handles off-Amazon reach and longer consideration windows.
Loyalty
Cross-sell and repurchase audiences managed through DSP with category affinity signals. Existing customers excluded from new-to-brand acquisition budget to protect spend efficiency.
What Eva Manages
The Full Capability Set
Audience Strategy & Anti-Cannibalization
Custom audiences built from AMC data, purchase history, and category signals — layered with PPC overlap exclusions. DSP never targets audiences already captured efficiently by search. Holdout testing via AMC confirms what DSP actually drove vs. what organic and PPC would have taken.
Amazon Streaming & Prime Video
Prime Video, Twitch, Fire TV, Amazon Music, and IMDb activated as a coordinated upper-funnel layer — not an add-on. Full-screen, non-skippable placements served to authenticated Amazon shoppers with verified purchase history. Targeting based on real purchase data, not cookie-based approximation.
Sponsored Display Coordination
SD and DSP coordinated so they don’t compete for the same audience. SD handles short-window on-Amazon retargeting. DSP handles off-Amazon reach and longer consideration windows. Cross-sell and loyalty audiences managed through DSP with category affinity signals.
Performance+ Integration
Amazon’s Performance+ uses commerce signals to dynamically find high-value audiences. Eva layers Performance+ within the full-funnel architecture — not as a replacement for strategy, but as an optimization layer governed by AMC data and anti-cannibalization logic.
AMC-Driven Measurement
New-to-brand customer acquisition is the primary success metric — not ROAS or impressions. AMC provides path-to-purchase analysis, incrementality holdout results, audience overlap mapping, and halo effect on total account performance. Every report is built on what DSP actually did, not what it touched.
Eva vs Standard DSP MANAGEMENT
Why The Owned Seat Changes Everything
1
2
3
Capability
Eva AI DSP
Standard DSP
DSP Access
Owned seat — direct access, no markup, any budget levelt
Amazon managed service or reseller with markup and minimums
Strategy
True full-funnel: streaming, consideration, conversion, loyalty
Remarketing-heavy, ‘full-funnel’ in name only
Anti-Cannibalization
AMC-mapped PPC overlap exclusions, monthly holdout testing
Not applied
Streaming Inventory
Prime Video, Twitch, Fire TV, Amazon Music, IMDb
Rarely activated
Incrementality Proof
AMC holdout testing — monthly by campaign and audience
Claimed, not tested
Suppression Logic
Existing customers excluded from NTB acquisition budget
Not applied
Signal integration
Connected to PPC, ranking, inventory, and cross-channel signals
DSP runs in a silo
Performance+
Layered within full-funnel architecture, governed by AMC
Used as a black box
Primary Metric
New-to-brand acquisition + incremental revenue
ROAS / impressions
Case Studies
Morinaga
Scaling Amazon Growth Across US and Japan with Eva’s Unified Commerce System
- Amazon
Cricket
The Cricket Company Doubles Amazon Ad Sales While Improving Profitability with Eva’s Commerce Growth System
- Amazon
Happy Products
Scaling Amazon Revenue and Profit with Eva’s Growth System
- Amazon
Maelys
Scaling TikTok Shop Revenue While Increasing Shopify Conversion and Profitability
- TikTok
- Shopify
Perupima
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
- Shopify
View All Case Studies
Hear from the brands growing
Eva helped us align our Amazon operations across the US and Japan into one system. By connecting advertising, content, and inventory, we gained better visibility and control over performance.
This allowed us to improve conversion, stabilize operations, and scale more efficiently across both markets.
Teruhiro Kawabe
Chief Marketing Officer
Eva brought structure and intelligence to our Amazon advertising. By combining AI-driven optimization with expert execution, we were able to double our ad sales within six months while maintaining strong return on spend.
Tina Fichera
VP of eCommerce, The Cricket Company
I see Eva as the system that connects demand, ranking, and conversion across Amazon, Shopify, and TikTok. Their combination of AI and expert operators has significantly increased our visibility while improving profitability.
Juliette Fasset
CEO, Happy Products Inc.
“Eva helped us turn TikTok into a real revenue engine, not just a content channel.
What changed was the structure. Creator activity became measurable, scalable, and directly tied to revenue.
We moved from unpredictable spikes to consistent growth.”
Beth Milligan
Operations Director, Drybar
Eva enabled us to unify Amazon advertising, data, and execution into one system. This allowed us to scale demand efficiently while maintaining strong control over profitability across markets.
Linda Vargova
Head of eCommerce, MyProtein
Proven Results Across the Eva Growth System
Real outcomes from brands using Eva across Amazon, Shopify, and TikTok
Across Channels
with Profit Focus
in 6 Months
Operational Costs
in 6 Months
Based on aggregated performance across Eva-managed brands
Frequently Asked Questions
Why does an owned DSP seat matter?
Most agencies access DSP through Amazon’s managed service — minimum spends apply and Amazon takes a margin. Eva’s owned seat means direct access, no markup, and full control over campaign architecture at any budget level.
How do you prevent DSP from cannibalising organic and PPC sales?
Eva maps PPC performance by keyword cluster before any DSP campaign scales. Audiences already captured efficiently by search are excluded via AMC-derived overlap analysis. Monthly holdout testing then confirms which conversions were truly incremental.
How is Prime Video different from standard display?
Prime Video placements are full-screen, non-skippable, served to authenticated Prime members with verified purchase history. Targeting is based on real purchase data — not cookie-based approximation. The audience precision is significantly higher than Google Display or Meta awareness.
How does Performance+ fit into your approach?
Performance+ is an optimization layer, not a strategy. Eva uses it within the full-funnel architecture — governed by AMC incrementality data and anti-cannibalization rules — so AI-driven audience expansion doesn’t cannibalize what search and organic already capture.
How do you measure success?
New-to-brand customer acquisition is the primary metric. AMC provides multi-touch path-to-purchase analysis and incrementality holdout results — so reporting reflects what DSP actually drove, not just what it was last to touch.
How does DSP connect to the rest of my Amazon and commerce strategy?
DSP is not a standalone channel. Eva coordinates DSP with PPC, organic ranking, inventory signals, and cross-channel demand from TikTok and Shopify. Budget allocation shifts based on ranking stage, velocity, and audience saturation — not static monthly plans.
Most DSP Spend doesn't Grow Brands
Yours Should
We’ll audit your current setup, map the cannibalization risk, and show you what a real full-funnel strategy looks like with AMC data behind every decision.
