Imagine being able to unlock the secret to boosting your Amazon sales and dominating your niche. Well, the answer lies in the power of Amazon brand analytics and a strategic focus on branded phrases.
As experienced content marketing specialists, we’ve seen the transformative impact of a well-executed branded phrases strategy on Amazon businesses.
By harnessing Amazon’s brand analytics tools, you can uncover valuable data-driven insights to guide your marketing efforts and outshine your competition.
This article will equip you, whether you’re seasoned Amazon sellers or just starting out, with the knowledge and tactics you need to maximize your Amazon brand analytics and skyrocket your sales.
Get ready to take your Amazon presence to new heights!
Table of Contents
What is Amazon Brand Analytics?
A complement to the Amazon Brand Registry program, Amazon Brand Analytics is a powerful tool provided by Amazon to help brand owners and sellers gain valuable insights into their customers’ search behavior and purchasing patterns.
This data is crucial for refining your marketing strategies and enhancing your product listings.
By utilizing this Amazon feature, you can identify high-performing keywords, understand competitive dynamics, and optimize your advertising efforts to boost your sales.
Benefits of Using Amazon Brand Analytics
As an experienced Amazon seller, you know that the key to driving consistent sales and growth lies in harnessing the powerful insights hidden within Amazon’s Brand Analytics tools.
Let’s dive into how you can use these key features, along with other Amazon seller data, to get ahead of your rivals and make your products stand out, boosting both visibility and sales.
1. Insightful Search Data
Understanding the search terms customers use to find products similar to yours is crucial for optimizing your Amazon listings and advertising campaigns.
The Amazon Brand Analytics tool provides a wealth of data on the most popular search queries in your product category. These should be an essential part of your Amazon Seller reports.
Understanding the search terms customers use to find products similar to yours is crucial for optimizing your Amazon listings and advertising campaigns.
The Amazon Brand Analytics tool provides a wealth of data on the most popular search queries in your product category.By analyzing the Search Query Performance report, you can uncover the specific keywords that are driving the most impressions, clicks, and conversions for your competitors.
This information allows you to identify high-performing search terms that you should be targeting in your own product listings and PPC ads.
2. Competitive Analysis
One of the most powerful features of Amazon Brand Analytics is the ability to analyze your competitors’ performance.
The Item Comparison report shows you the top products that customers view alongside your own, as well as the percentage of time each competing product is viewed.
This data gives you a clear picture of which products are resonating most with your target audience.
You can then use this insight to benchmark your own product offerings, pricing, and marketing strategies against the top performers in your niche.
3. Keyword Optimization
In addition to uncovering your competitors’ top-performing keywords, Amazon Brand Analytics also allows you to identify new keyword opportunities for your own product listings.
The Top Search Terms report reveals the most frequently used search queries related to your brand and products.
By incorporating these high-volume, relevant keywords into your product titles, descriptions, and backend search terms, you can improve your organic search visibility and attract more qualified traffic to your listings.
4. Trend Tracking
The insights provided by Amazon Brand Analytics don’t just offer a snapshot in time – they also allow you to track changes in customer search behavior over time.
By monitoring the Search Query Performance and Top Search Terms reports on a regular basis, you can stay ahead of evolving market trends and adjust your strategies accordingly.
This proactive approach to keyword research and competitive analysis can give you a significant advantage in the highly competitive Amazon marketplace.
Leveraging Branded Phrases for Amazon Advertising
Branded phrases are a crucial component of any successful Amazon advertising strategy.
They allow you to target customers who are actively searching for your brand or specific products, which can lead to higher conversion rates and better return on ad spend (ROAS).
Finding Branded Phrases in Amazon Brand Analytics
To find branded phrases, start by searching for your brand name on Amazon. For example, if your brand is Pepsi, entering “Pepsi” in the search bar will show all the search terms that include “Pepsi.”
This data reveals the search frequency rank, the top products getting the highest click share, and their related conversion share.
Steps to Find Branded Phrases:
- Go to Amazon Search Terms: Enter your brand name.
- Analyze Search Frequency Rank: Identify how often your brand-related terms are searched.
- Identify Top Products: Note which products are getting the highest click share.
- Review Conversion Share: See which products are converting best for those search terms.
Utilizing Branded Phrases in Ads
Once you have identified the key branded phrases, the next step is to incorporate them into your advertising strategy. This involves creating targeted ads that align with the search terms customers are using.
Tips for Using Branded Phrases in Ads:
- Exact Match Targeting: Ensure you’re targeting these phrases in exact match to capture highly relevant traffic.
- Headline Ads: Use these keywords in your headline ads to dominate search results.
- Product Listings: Include branded phrases in your product titles and descriptions to improve organic visibility and click-through rates.
Advanced Strategies for Using Brand Analytics
Ready to push your Amazon advertising further? We’ll explore cutting-edge methods and insider knowledge to help you harness Amazon Brand Analytics’ full potential.
Our aim: to position you as a leader in your market and fuel significant business expansion.
Join us as we dig into these powerful strategies to boost your Amazon advertising results.
1. Monitoring and Adapting to Changes
Brand analytics data is dynamic, meaning search terms and trends can change over time. Regularly reviewing this data helps you stay updated and adjust your strategy accordingly.
How to Monitor Changes
- Set Regular Review Intervals: Check your brand analytics weekly or monthly.
- Track New Keywords: Identify new search terms that appear in your brand analytics data.
- Adjust Ad Spend: Allocate more budget to high-performing keywords and reduce spend on low-performing ones.
2. Analyzing Competitor Data
Understanding how your competitors are performing can provide insights into improving your own strategies.
Look at the conversion share data to see which competitors are capturing your traffic and analyze their tactics.
Steps to Analyze Competitor Data:
- Identify Competitors: Note which brands are appearing frequently in your branded phrase searches.
- Review Their Listings: Analyze their product titles, descriptions, and images.
- Evaluate Ad Placement: See where their ads are appearing and how they are structured.
3. Testing Different Strategies
Brand analytics provides a wealth of data that you can use to test different advertising strategies. Experiment with various ad formats, targeting options, and keyword bids to see what works best for your brand.
Testing Tips:
- A/B Testing: Run split tests to compare different ad creatives and keywords.
- Bid Adjustments: Test different bid amounts to find the optimal cost-per-click.
- Ad Formats: Experiment with Sponsored Products, Sponsored Brands, and Sponsored Display ads.
How Eva Can Help
Eva Commerce is a leading eCommerce technology company dedicated to helping brands achieve profitable growth on Amazon, Walmart, and other marketplaces.
Our unique AI platform, combined with expert support, enables brands to optimize their advertising strategies and make data-driven decisions.
Eva’s AI-Powered Platform
Eva’s AI platform is the only context-aware advertising solution that integrates inventory levels, conversion rates, and profitability metrics across all marketplaces, not just Amazon.
Our experts analyze this data to determine the best actions for your advertising campaigns, ensuring maximum efficiency and ROI.
Partnership and Collaboration
As an Amazon Advanced Partner and Walmart Strategic Solution Partner, Eva collaborates with industry giants like TikTok, eBay, Shopify, Google, Meta, Wayfair, and Faire.
By focusing on profitability, Eva ensures sustainable growth and helps brands invest in the most effective multimedia mix for their marketing efforts.
Ready to Take Your Amazon Business to the Next Level?
Book a free consultation with Eva Commerce and see how our AI-powered platform can help you optimize your advertising campaigns and achieve profitable growth.
Leveraging Amazon Brand Analytics: A Case Study
To illustrate how brand analytics and branded phrases can be leveraged effectively, let’s look at a practical example. Suppose you are marketing a massage gun under the brand name “Tuloka.”
Step-by-Step Application:
- Search for Branded Terms: Enter “Tuloka massage gun” in Amazon’s search bar and analyze the search terms, frequency rank, and top products.
- Identify Missing Opportunities: Notice if your product does not appear in headline ads or top positions and adjust your targeting.
- Competitor Analysis: See which competitors are capturing your branded searches and analyze their listings.
- Ad Placement: Ensure your product is advertised aggressively on the product detail page of your brand’s key searches.
Real-World Adjustments:
- Headline Ads: Create a headline ad campaign targeting “Tuloka massage gun” with specific models highlighted.
- Keyword Targeting: Use exact match for high-performing branded phrases to ensure relevancy.
- Ad Copy: Tailor your ad copy to match the specific model and features customers are searching for.
- Monitor and Adapt: Regularly check brand analytics to update keywords and ad placements based on current data.
Frequently Asked Questions
Amazon Brand Analytics is a tool that provides insights into customer search behavior and purchasing patterns to help sellers optimize their marketing strategies.
Branded phrases help target highly relevant traffic, improving click-through rates and conversions by ensuring ads appear for searches directly related to your brand.
Search frequency rank indicates how often a term is searched relative to others, while search volume shows the total number of searches for a term.
Monitoring changes helps you stay updated with market trends and adjust your advertising strategies to maintain or improve performance.
Eva Commerce provides an AI-powered platform that integrates key metrics to optimize advertising strategies, ensuring maximum efficiency and ROI.
Analyzing competitor data helps identify areas where competitors are outperforming you, providing insights to improve your own strategies.
It’s recommended to review your brand analytics data at least weekly or monthly to stay current with market trends and adjust your strategies as needed.
Advanced strategies include exact match targeting for branded phrases, regular monitoring of search terms, and aggressive ad placements on high-performing product pages.
Yes, brand analytics data can help identify relevant keywords and search terms to target, making it easier to launch new products successfully.
Eva’s AI platform integrates data across multiple marketplaces, allowing for context-aware advertising decisions that optimize inventory levels, conversion rates, and profitability.
Maximizing Your Amazon Advertising Strategy
Using brand analytics and branded phrases can significantly enhance your Amazon advertising strategy.
By understanding customer search behavior, targeting high-performing keywords, and analyzing competitor data, you can optimize your campaigns for better results.
Remember, regular monitoring and adaptation are key to staying ahead in the competitive Amazon marketplace.
With Eva Commerce’s AI-powered platform, you can take your Amazon business to new heights.
Our comprehensive data analysis and expert support ensure your advertising strategies are always on point, maximizing efficiency and ROI.
Ready to elevate your Amazon sales? Book a free consultation with Eva Commerce today!
