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Amazon Backend Keywords: The Secret Recipe to Rock Your Listings!

Amazon Backend Keywords: The Secret Recipe to Rock Your Listings!

  • 2022 Dec 28
  • 0

Amazon SEO is the best technique to maintain substantial growth, and using the right keywords on your listings is the key.

But what about the keywords you want to rank for but can’t add to your description?

Can we cover that as well?

Yes! There’s always a way, and Amazon Backend Keywords are the answer to that!

This blog post will share our top tips for finding the right keywords for your Amazon listings. So read on and start crushing your competition today!

Read More: Amazon SEO vs. Amazon PPC

What Are Amazon Backend Keywords?

Amazon Backend keywords are those that only sellers have access to. As self-explanatory, customers can’t view these keywords. 

Still, backend keywords work like a line of breadcrumbs for Amazon’s algorithm to index your listings more effectively. That enables you to target keywords you can’t directly include on the product page. 

You can create engaging and readable content for their product pages while still ensuring that your listing shows up for all the necessary and relevant keywords. As a result, these backend keywords are incredibly helpful for increasing visibility and driving conversions.

Why Are Amazon Backend Keywords So Important?

If you want your products to get the visibility they deserve, Amazon backend keywords can undoubtedly come to the rescue. 

Believe it or not, these words can be just as powerful as the ones that appear in your product title and description. 

You may be asking yourself why? Amazon A10 algorithm is constantly looking for these detailed keywords when determining which results show up when customers type in their queries. 

But there might be some variations of your focus keywords, common typos, or any specific keyword that you want to rank for but don’t want to include on your listings directly. 

For example, let’s assume you want to sell soccer balls. But you already know that some of your target customers call that product “football.” Let’s say you prefer to mainly target the US marketplace and focus on localizing there, but still, you want to show up when people are searching for “football.” So in situations like this, you add “football” as a backend keyword.

It’s no secret that if you want to keep your item at the top of the search page for certain queries, then Amazon backend keywords are essential!

What Keywords Should You Use in the Backend?

Look for high-traffic keywords with low competition.

You can use several tools to research keywords, such as Amazon’s itself autocomplete feature, Helium10, SEMrush, or Ahrefs. 

You can also use customer reviews to find the alternative names that customers use for a product.

Once you’ve found a few potential keywords, you’ll need to check the competition for each keyword. 

You can do this by searching for the keyword on Amazon and seeing how many results come up. If there are many results, the keyword is likely to be very competitive. 

Monitor your sales and rankings over time.

Finally, once you’ve started using relevant keywords in your product title and description, you’ll need to monitor your sales and rankings over time. 

This will help you see whether your efforts are paying off. Eva’s Sales and Profit Analytics can be incredibly helpful in showing you real-time data to see how adding backend keywords helps you to be found better and sell more.

PPC Helping Your SEO!

 Automated sponsored product campaigns can also function as an Amazon SEO tool when it comes to finding backend keywords.

Thanks to the conversion and CTR data from the search terms report, you can determine exactly what your customers searched for when they bought your product.

In an automatic PPC campaign, Amazon’s algorithm finds relevant keywords from your product listing. 

Once your automatic campaign runs for a few weeks, open the search terms report to see what keywords are driving the most conversions.

How to Add Backend Keywords to Your Amazon Listings?

  1. Go to your seller central account.
  2. Select ‘Manage Inventory’ from the ‘Inventory’ drop-down menu.
  3. Find the listing to which you wish to add backend keywords. 
  4. Click the ‘Edit’ button next to that listing. 
  5. Choose the ‘Keywords’ tab.
  6. In the ‘Search Terms’ field, enter your backend keyword and click ‘Save and finish.’

Pro Tip: If you want to make sure the backend keyword is indexed, search the product’s ASIN+” keyword” on Amazon’s search bar; if your product shows up, then you’re all set!


Amazon backend keywords are a powerful way to improve your product visibility and sales on the platform. 

By taking advantage of these hidden gems, you can create listings that show up for more relevant search terms and drive traffic to your products. 

If you’re not sure how to get started or need help optimizing your listing, our team at Eva is here to assist you. Contact us today for a free consultation, and let us help you take your Amazon business to the next level!

Robert Runyon is the Director of Growth at Eva, a global tech company & Amazon services provider for growing 7/8-figure eCommerce brands. Robert has a background in B2B marketing, Amazon & 3rd party logistics, and runs the day-to-day marketing operations at Eva. He manages the marketing campaigns, publishes weekly podcast episodes & attends trade shows across the world taking pictures with thousands of people.

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