Eva Commerce Playbooks

Commerce growth playbooks for operator-led brands.

Marketplace and channel frameworks for Amazon, Shopify, TikTok Shop, Google, profitability, and cross-channel growth. Preview each playbook, then unlock the full operator version with the inline form.

Browse Playbooks

Built for teams trying to solve:

  • Advertising spend that grows faster than profit
  • Disconnected marketplace, Shopify, and TikTok signals
  • Search visibility shifting toward AI and answer engines
  • Growth decisions made without contribution margin discipline

Playbook Library

Amazon

DSP, AMC, audience strategy
47 pages

Amazon DSP and AMC Intelligence Playbook 2026

A practical operator framework for connecting Amazon DSP, AMC, audience construction, and retail media measurement into one decision system.

  • Build cleaner audience strategy
  • Connect DSP to retail performance
  • Use AMC for incrementality and signal clarity
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PPC structure, bids, TACoS
69 pages

Amazon PPC Architecture Playbook 2026

A campaign architecture framework for structuring Sponsored Products, Sponsored Brands, Sponsored Display, bid math, search term harvesting, and TACoS discipline.

  • Reduce wasted spend
  • Separate launch, scale, and defense campaigns
  • Tie bids to margin, inventory, and lifecycle stage
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Margin, pricing, profit analytics
40 pages

Amazon Profitability Playbook 2026

A profitability operating model for Amazon brands that need true contribution margin, breakeven ACoS, fee visibility, and SKU-level decisions.

  • Find profit leaks by SKU
  • Separate revenue growth from margin growth
  • Build pricing and advertising decisions around contribution margin
Preview Playbook
AI search, SEO, listing structure
33 pages

Amazon Rufus and AI Search Optimization Playbook 2026

A search visibility framework for optimizing listings for Amazon Rufus, AI-assisted discovery, structured content, and conversion signals.

  • Improve AI discoverability
  • Strengthen listing structure
  • Connect search language to customer intent
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Finance

CAC, contribution margin, payback
64 pages

Blended CAC and Contribution Margin Playbook 2026

A financial discipline framework for measuring fully loaded CAC, contribution margin, payback period, LTV:CAC, and capital allocation across channels.

  • Calculate true blended CAC
  • Report contribution margin by channel
  • Make growth decisions from unit economics
Preview Playbook

Google

Search, answer engines, generative discovery
62 pages

Google SEO, AEO and GEO Playbook 2026

A modern search playbook for brands navigating organic SEO, answer engine optimization, generative engine visibility, and content architecture.

  • Improve organic visibility
  • Structure content for AI answers
  • Build durable search demand beyond paid ads
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Omnichannel

Attribution, identity, signal quality
66 pages

Cross-Channel Signal Architecture Playbook 2026

A measurement architecture for connecting Amazon, Shopify, TikTok Shop, paid media, lifecycle, and analytics into one signal system.

  • Reduce channel reporting conflict
  • Improve attribution quality
  • Make cross-channel decisions from one operating view
Preview Playbook
Acquisition, conversion, retention
45 pages

Full-Funnel Commerce Playbook 2026

A full-funnel growth framework for aligning marketplace operations, advertising, content, conversion, retention, and financial discipline.

  • Connect growth channels
  • Align operators around one roadmap
  • Move from channel tactics to operating system
Preview Playbook

Shopify

Conversion rate, product pages, checkout
59 pages

Shopify CRO Playbook 2026

A conversion optimization framework covering funnel diagnostics, product page anatomy, mobile UX, checkout friction, trust signals, offers, and testing cadence.

  • Diagnose conversion leaks
  • Improve mobile and product page performance
  • Build a testing program that compounds
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Retention, lifecycle, LTV
58 pages

Shopify Retention and LTV Playbook 2026

A lifecycle growth framework for turning first-time buyers into repeat customers through segmentation, offers, retention loops, and LTV measurement.

  • Increase repeat purchase rate
  • Improve contribution-based LTV
  • Connect retention to acquisition economics
Preview Playbook

TikTok Shop

Creators, shop operations, social commerce
49 pages

TikTok Shop Growth Playbook 2026

A TikTok Shop operating system for creator activation, offer design, content velocity, shop operations, and marketplace conversion.

  • Build creator-led growth loops
  • Improve shop conversion
  • Connect content momentum to revenue
Preview Playbook

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