EVA COMMERCE PLAYBOOKS
Commerce growth playbooks for operator-led brands.
Marketplace and channel frameworks for Amazon, Shopify, TikTok Shop, Google, profitability, and cross-channel growth. Preview each playbook, then unlock the full operator version with the inline form.
Built for teams trying to solve:
- Advertising spend that grows faster than profit
- Disconnected marketplace, Shopify, and TikTok signals
- Search visibility shifting toward AI and answer engines
- Growth decisions made without contribution margin discipline
Playbook Library
Amazon
DSP, AMC, audience strategy
Amazon DSP and AMC Intelligence Playbook 2026
A practical operator framework for connecting Amazon DSP, AMC, audience construction, and retail media measurement into one decision system.
- Build cleaner audience strategy
- Connect DSP to retail performance
- Use AMC for incrementality and signal clarity
PPC structure, bids, TACoS
Amazon PPC Architecture Playbook 2026
A campaign architecture framework for structuring Sponsored Products, Sponsored Brands, Sponsored Display, bid math, search term harvesting, and TACoS discipline.
- Reduce wasted spend
- Separate launch, scale, and defense campaigns
- Tie bids to margin, inventory, and lifecycle stage
Margin, pricing, profit analytics
Amazon Profitability Playbook 2026
A profitability operating model for Amazon brands that need true contribution margin, breakeven ACoS, fee visibility, and SKU-level decisions.
- Find profit leaks by SKU
- Separate revenue growth from margin growth
- Build pricing and advertising decisions around contribution margin
AI search, SEO, listing structure
Amazon Rufus and AI Search Optimization Playbook 2026
A search visibility framework for optimizing listings for Amazon Rufus, AI-assisted discovery, structured content, and conversion signals.
- Improve AI discoverability
- Strengthen listing structure
- Connect search language to customer intent
SQP, funnel diagnostics, keyword share
Amazon SQP Performance Playbook 2026
A Search Query Performance operating framework for connecting Amazon keyword demand, funnel share, PPC, content, and catalog decisions.
- Diagnose impression, click, cart, and purchase gaps
- Harvest keywords from first-party Amazon demand data
- Connect SQP to PPC, content, and ranking work
Ranking, velocity, launch systems
Amazon Ranking Acceleration Playbook 2026
A ranking system for improving keyword position through conversion readiness, advertising pressure, inventory discipline, and launch velocity.
- Prioritize keywords by commercial opportunity
- Coordinate PPC, SEO, offers, and inventory
- Build repeatable rank acceleration cadences
Finance
Blended CAC and Contribution Margin Playbook 2026
A financial discipline framework for measuring fully loaded CAC, contribution margin, payback period, LTV:CAC, and capital allocation across channels.
- Calculate true blended CAC
- Report contribution margin by channel
- Make growth decisions from unit economics
Search, answer engines, generative discovery
Google SEO, AEO and GEO Playbook 2026
A modern search playbook for brands navigating organic SEO, answer engine optimization, generative engine visibility, and content architecture.
- Improve organic visibility
- Structure content for AI answers
- Build durable search demand beyond paid ads
Omnichannel
Attribution, identity, signal quality
Cross-Channel Signal Architecture Playbook 2026
A measurement architecture for connecting Amazon, Shopify, TikTok Shop, paid media, lifecycle, and analytics into one signal system.
- Reduce channel reporting conflict
- Improve attribution quality
- Make cross-channel decisions from one operating view
Acquisition, conversion, retention
Full-Funnel Commerce Playbook 2026
A full-funnel growth framework for aligning marketplace operations, advertising, content, conversion, retention, and financial discipline.
- Connect growth channels
- Align operators around one roadmap
- Move from channel tactics to operating system
AI search, discovery, content systems
AI Product Discovery Playbook 2026
A discovery framework for helping products show up in AI-assisted buying journeys across marketplaces, search engines, and owned channels.
- Structure product content for AI interpretation
- Connect marketplace and owned-channel discovery signals
- Improve visibility across emerging answer surfaces
Social demand, search capture, channel loops
Social-to-Search Demand Capture Playbook 2026
A cross-channel playbook for turning creator, paid social, and brand demand into measurable Amazon, Google, TikTok Shop, and Shopify capture.
- Connect social demand to search behavior
- Capture demand across Amazon, Google, and Shopify
- Measure the loop between awareness and conversion
Shopify
Conversion rate, product pages, checkout
Shopify CRO Playbook 2026
A conversion optimization framework covering funnel diagnostics, product page anatomy, mobile UX, checkout friction, trust signals, offers, and testing cadence.
- Diagnose conversion leaks
- Improve mobile and product page performance
- Build a testing program that compounds
Retention, lifecycle, LTV
Shopify Retention and LTV Playbook 2026
A lifecycle growth framework for turning first-time buyers into repeat customers through segmentation, offers, retention loops, and LTV measurement.
- Increase repeat purchase rate
- Improve contribution-based LTV
- Connect retention to acquisition economics
Lifecycle, email, SMS, retention
Email and SMS Lifecycle Playbook 2026
A lifecycle marketing framework for turning Shopify traffic into repeat purchase, customer value, segmentation, and retention-led growth.
- Build lifecycle flows around buyer intent
- Improve repeat purchase and contribution LTV
- Connect retention signals to acquisition decisions
TikTok Shop
Creators, shop operations, social commerce
TikTok Shop Growth Playbook 2026
A TikTok Shop operating system for creator activation, offer design, content velocity, shop operations, and marketplace conversion.
- Build creator-led growth loops
- Improve shop conversion
- Connect content momentum to revenue
Creators, affiliates, operating cadence
Creator and Affiliate Program Operations Playbook 2026
An operating model for recruiting, activating, measuring, and scaling creator and affiliate programs across TikTok Shop and social commerce.
- Build creator sourcing and activation workflows
- Measure creator contribution and content velocity
- Turn affiliate activity into a repeatable revenue system
Walmart
Walmart.com, WFS, marketplace launch
Walmart.com Growth Playbook 2026
A Walmart Marketplace operating playbook for launch readiness, catalog quality, WFS planning, Walmart Connect, scorecards, and profitable scale.
- Prepare catalog, pricing, fulfillment, and content
- Build Walmart Connect and organic growth foundations
- Operate Walmart as a distinct growth channel
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