Ads that read the market by the hour, not last week.
The advertising automation engine that fits your business — optimizing every bid, keyword, and campaign hour by hour, around your goals, your catalog, and your margins.
Based on aggregated performance across Eva-managed brands. Individual results vary.
Right now, your ads are making yesterday’s decisions.
Static rules, isolated campaigns, and dashboards that show revenue without profit. Click through what’s quietly breaking — it’s happening live.
There’s a better way to run ads.
Orbit replaces set-and-forget rules with live signals — every bid made in the context of what’s happening right now.Same account. Now it makes decisions in real time.
Orbit is the layer between your advertising data and the decisions that determine whether spend builds ranking or burns capital. Three systems, one continuous loop — watch the same account run on live signals instead of stale rules.
Signals accelerate ranking.
Ranking compounds profit.
Search terms, ranking position, conversion rate, inventory status, and margin thresholds all feed into every optimization Orbit makes — hour by hour.
Signal capture
Search terms, SQP data, ranking positions, and conversion signals captured continuously.
Allocation logic
Budget and bids allocated by ranking stage and live performance — not last week’s averages.
Continuous optimization
Real-time adjustments improve efficiency every hour, not just every day.
Profit & scale control
Scaling aligned with margin thresholds and inventory, so growth never costs profitability.
Your ads don’t sleep.
They should know when to.
Every hour performs differently. Drag the toggle and watch how Orbit reshapes spend around real conversion patterns instead of burning budget at full rate around the clock.
Three views. One analytical system.
Sales, profitability, advertising, traffic, and conversion in one environment. Not for reporting — for operational decision-making.
Business health at a glance
The diagnostic entry point: what’s happening right now, and where to look next.
TOTAL SALES FUNNEL
Product-level investigation
Identify winners, investigate underperformers, compare product families at any granularity.
| PRODUCT | REVENUE | ACoS | CVR |
| Hero — Wireless Earbuds | $148K | 18.2% | 14.1% |
| Travel Charger Pro | $92K | 26.4% | 9.8% |
| USB-C Hub 7-in-1 | $64K | 31.7% | 7.2% |
| Launch — Smart Stand | $21K | 44.0% | 5.1% |
- Analysis at Parent ASIN, ASIN, and SKU level
- Filter by revenue, ACoS, sessions, inventory, conversion
- Group by Brand, Tag, Parent ASIN, or SKU
- Export to Excel with filters and grouping intact
Company performance analysis
Compare campaigns side by side, find efficiency gaps, analyze spend across daily, weekly, or monthly windows.
- Campaign comparison with metric-level highlighting
- Daily, weekly, monthly time-window configuration
- Green-highlight logic surfaces the strongest campaign per metric
- Export for agency reviews and advertising reports
Your strategy. Your rules. Your thresholds.
Orbit starts by asking what you’re trying to accomplish, then builds around the answer. Set the goal, tag the product, and watch the strategy rebuild in real time.
1 · What’s your store goal?
2 · Tag this product’s lifecycle
3 · Margin headroom
Orbit will run this strategy
Not a dashboard. A decision layer.
Orbit surfaces advertising and business performance as actionable intelligence, so every budget decision is made with the full picture.
Data sources
Amazon AdsSearch termsRankingsInventoryShopify · AudienceWhat Orbit surfaces
Advertising automationProfit by SKUBlended ROASRanking signalsChannel contributionWhat you act on
BiddingBudget allocationKeyword priorityTerm harvestingInventory pacingWhat compounds
Higher ROASLower TACoSMargin growthRanking velocityEfficient spendThe reasons that compound — in priority order.
Most Amazon advertising is structurally incapable of compounding: static bids, revenue-first metrics, account-level strategies that spend consistently without building anything. Here are the seven things Orbit fixes at the architecture level, ranked by how much they move the needle.
Other platforms optimize for ACoS in isolation. Orbit optimizes for contribution margin and ranking velocity — fully configurable per product, tag, category, and goal.
Why it matters — in priority order
Ranked by impact on compounding growthKeyword ranking position is the single most important context for any bid decision on Amazon — and most platforms ignore it entirely.
If bids update once a day, campaigns run on yesterday’s conversion signals for 95% of every day.
You can hit your ACoS target every single day and still be losing money. Orbit is built around the number that tells you if the business is healthy.
The most destructive pattern in Amazon advertising: scaling spend to build rank on a product that then goes out of stock overnight.
A launch SKU spends aggressively to build rank. A cash cow needs margin protection. A clearance product liquidates efficiently. None should run on the same logic.
The brands that win systematically move converting search terms into targeted campaigns and cut non-converting spend continuously.
If your Amazon and Shopify performance live in separate tabs, your budget decisions are always made with incomplete information.
At a glance: the old way vs the Orbit way
Real outcomes from real catalogs.
Not projections — performance from brands running Orbit across the Eva growth system.
Growth driven by intelligent advertising allocation and margin-based scaling — transforming a struggling seller into a category leader.
Initially unprofitable and locked to brand keywords. Orbit enabled expansion into generic terms — substantially increasing profitability while reducing dependence on brand awareness.
Turn Amazon ads into a controlled growth lever.
Built for experts. Accessible to everyone. Let’s build a plan around your goals, your catalog, and your margins.
No long-term contracts · Backed by a dedicated success team