INSTACART ADVERTISING
Instacart is the Only Ad Platform
Where the Shopper's Cart is
Already Open
95% of North American households. 1,800+ retail banners. Average grocery ROAS of 5.25x — outperforming Amazon for CPG and grocery categories. Eva manages the full Instacart stack: Sponsored Products, Display, Shoppable Video, Bundles, and the TikTok and Google off-platform integrations.
INSTACART ADVERTISING
Not Another Retail Media Channel
A different Type of Buyer
Instacart shoppers are not scrolling. They are shopping — with a list, a purpose, and a checkout window measured in minutes. That mission-driven intent is what makes Instacart advertising structurally different from every other platform: every impression reaches a buyer who is actively in the process of purchasing. The question is whether your product is in their cart or a competitor’s.
THE PROBLEM
Most brands treat Instacart like Amazon with groceries. It isn't.
Instacart’s platform mechanics, keyword structure, and category dynamics are meaningfully different from Amazon — and importing Amazon playbooks directly produces reliably mediocre results. The most common and most expensive mistakes are structural, not tactical.
THE EVA DIFFERENCE
Commerce expertise. Applied to grocery.
Eva brings Amazon advertising discipline — SKU-level performance thinking, keyword architecture, inventory-aware spend, and repeat-purchase logic — to Instacart. The knowledge transfers directly: the same precision that drives Amazon ranking applies to capturing and holding keyword positions on Instacart before CPCs converge further with Amazon pricing.
WHAT EVA MANAGES
The full Instacart stack. Onsite and off.
Sponsored Products — Keyword Architecture & Bidding
Sponsored Products are Instacart’s highest-intent format — reaching shoppers actively searching or browsing. Exact-match only means keyword architecture must be right from the start. Eva structures campaigns by intent tier — branded (5–8x ROAS territory), category, and competitive — with independent bid logic per tier. Without negative keywords, structural precision is the only waste-reduction lever. Eva applies the same keyword isolation discipline that drives Amazon PPC efficiency.
Buy It Again & Repeat Purchase Strategy
For categories with natural replenishment cycles — household products, supplements, beverages, pet food — the Buy It Again placement is the most efficient real estate on Instacart. Shoppers who have purchased once and are returning are the highest-converting audience on the platform. Eva structures repeat-purchase campaigns as a dedicated layer, separate from new customer acquisition, with bid logic and creative calibrated specifically for returning buyers.
Bundles, Display & Shoppable Video
Eva executes a systematic enforcement sequence against hijackers: seller identification, test purchase where necessary, cease and desist communication, and Brand Registry-powered removal. For unauthorized distributors selling authentic product, Eva investigates the supply chain source and enforces distribution agreements — the approach that actually solves the root cause rather than removing one seller at a time.
Off-Platform Integrations — TikTok, Google & Roku
Instacart is the first retail media network with end-to-end integration inside TikTok Ads Manager — allowing CPG brands to target using Instacart audience segments and measure Instacart purchase conversions directly within TikTok. Eva manages TikTok independently and can coordinate TikTok demand creation with closed-loop Instacart purchase measurement. Google integration enables shoppability through search and YouTube using Instacart’s retail media data. Roku CTV provides post-campaign shopping analysis matched to Instacart purchase signals.
MAP Enforcement &
Pricing Parity
Minimum Advertised Price violations by unauthorized sellers damage your direct channel economics and retailer relationships. Eva identifies MAP violators, traces their inventory source where possible, and executes enforcement through available legal and platform mechanisms. Pricing integrity across channels protects both your Amazon performance and your broader retail programme.
Brand Registry — Setup, Management & Advanced Tools
Brand Registry is the foundation of all enforcement on Amazon. Eva manages Brand Registry enrollment for brands not yet registered, handles updates and role assignments, and activates advanced protection tools: the Transparency programme (serialised authentication for every unit sold), Project Zero (automated counterfeit removal powered by your IP database), and the IP Accelerator for trademark applications. Each tool provides a different layer of defence — Eva etermines which combination is appropriate for each brand’s exposure level.
INSTACART DATA HUB — CLEAN ROOM INTELLIGENCE
First-party data meets grocery purchase intelligence.
Launched at CES 2026, Instacart’s Data Hub is a clean room that allows brands to safely merge their own first-party customer data with Instacart’s grocery purchase signals — revealing lifetime value, new-to-brand purchaser rates, repurchase frequency , and behavioral patterns unavailable through standard campaign reporting.
Eva works with brands eligible for Data Hub integration to build custom audiences from merged data — targeting and suppression strategies that go significantly beyond what Sponsored Products and standard Display campaigns can achieve with Instacart’s pre-built segments alone.
Case Studies
Maelys
Scaling TikTok Shop Revenue While Increasing Shopify Conversion and Profitability
- TikTok
- Shopify
Poppi
Scaling TikTok-Driven Demand into Shopify Revenue and Repeat Purchase
- Tiktok
- Shopify
Drybar
Scaling TikTok Shop Revenue with Eva’s Demand Engine
- Tiktok
Happy Products
Scaling Amazon Revenue and Profit with Eva’s Growth System
- Amazon
Perupima
Scaling Shopify Revenue and Conversion with Eva’s Conversion Intelligence
- Shopify
View All Case Studies
Hear from the brands growing
Eva helped us move from a strong but spend-dependent Shopify business to a much more structured and efficient growth system.
By connecting TikTok Shop with our Shopify experience, we were able to capture demand more effectively and improve both conversion and profitability.
What stands out is the level of visibility. We now understand which products, content, and channels truly drive performance, and that has fundamentally changed how we scale.
Karlee V.
VP of eCommerce, Maelys
““Eva helped us turn TikTok from an awareness channel into a structured revenue engine.
By connecting TikTok Shop with our Shopify experience, we now capture demand more efficiently and convert it into repeatable growth.
The visibility across content, conversion, and retention has fundamentally changed how we scale the business.””
C. Barry
Manager of eCommerce, Poppi
“Eva helped us turn TikTok into a real revenue engine, not just a content channel.
What changed was the structure. Creator activity became measurable, scalable, and directly tied to revenue.
We moved from unpredictable spikes to consistent growth.”
Beth Milligan
Operations Director, Drybar
Eva enabled us to unify Amazon advertising, data, and execution into one system. This allowed us to scale demand efficiently while maintaining strong control over profitability across markets.
Linda Vargova
Head of eCommerce, MyProtein
Eva brought structure and intelligence to our Amazon advertising. By combining AI-driven optimization with expert execution, we were able to double our ad sales within six months while maintaining strong return on spend.
Tina Fichera
VP of eCommerce, The Cricket Company
I see Eva as the system that connects demand, ranking, and conversion across Amazon, Shopify, and TikTok. Their combination of AI and expert operators has significantly increased our visibility while improving profitability.
Juliette Fasset
CEO, Happy Products Inc.
Proven Results Across the Eva Growth System
Real outcomes from brands using Eva across Amazon, Shopify, and TikTok
Across Channels
with Profit Focus
in 6 Months
Operational Costs
in 6 Months
Based on aggregated performance across Eva-managed brands
