Excess inventory hurts your Amazon business. It ties up your capital and increases storage fees. Amazon Outlet solves this problem by helping you move overstock and clearance items quickly while offering customers discounted products.
This guide shows you how Amazon Outlet works and how to use a discounted shopping strategy to effectively clear inventory and boost your profits.
Table of Contents
- What is Amazon Outlet?
- How Does Amazon Outlet Work?
- How Shoppers Benefit from Amazon Outlet?
- What Products Are Allowed in Amazon Outlet?
- How to Create an Amazon Outlet Deal?
- Fees for Selling on Amazon Outlet
- How Eva’s AI Platform Boosts Your Amazon Outlet Strategy
- Winning Strategies for Amazon Outlet
- How Amazon Outlet (and Eva) Can Turn Inventory Problems into Profit
- FAQs
What is Amazon Outlet?
Amazon Outlet is a dedicated section where you can sell overstock, clearance deals, open-box, or slightly imperfect products at discounted prices. It works like an online outlet store within Amazon’s marketplace.
Amazon selling partners use it to clear excess inventory and free up warehouse space. Bargain hunters visit it to find great products at very low prices across categories like electronics, fashion, and home goods.
Prime members enjoy free shipping on eligible items, making these Amazon bargains even more attractive. Many shoppers regularly check the Amazon Haul clearance section as part of their routine. This allows them to shop with confidence. First and foremost, pricing is important to customers.
Benefits for Sellers: Turn Overstock into Profit
Amazon Outlet offers you several key advantages:
- Clear inventory fast: Move slow-moving products that take up valuable storage space
- Cut storage fees: Reduce FBA long-term storage fees by selling aging inventory
- Generate cash now: Convert stagnant inventory into immediate revenue
- Improve your metrics: Selling more units positively impacts your seller performance
- Reach bargain hunters: Connect with customers who specifically shop discount sections
Use Amazon’s overstock store to turn inventory problems into sales opportunities.
By optimizing their participation in the Outlet program, sellers can better manage their inventory, improve their cash flow, and build a more substantial presence on the platform.
Why Buyers Love Amazon Outlet
Shoppers visit the Amazon discount store for significant savings. They browse categories from everyday items to home goods at substantial discounts.
The shopping experience encourages discovery, letting customers continue to explore various departments for deals. With the same delivery speed as regular Amazon purchases, customers can shop conveniently while enjoying ultra low prices.
How Does Amazon Outlet Work?
Amazon Outlet helps you liquidate excess inventory by:
- Cutting storage costs when you clear slow-moving products
- Freeing up capital tied in unsold inventory
- Creating space for new, more profitable items
- Improving your inventory turnover rate
The system connects to your existing Amazon seller account, making it easy to move products to the Outlet program.
Eva’s AI-powered platform can assist sellers in determining which products to list on Amazon Outlet.
The platform provides data-driven insights, helping sellers decide which products to discount and at what price to maximize profitability.
How Shoppers Benefit from Amazon Outlet?
Buyers enjoy an intuitive shopping experience focused on finding discounts. They can browse by category, filter by discount percentage, and find everything from essentials to seasonal items at lower prices.
Amazon maintains the same trusted checkout process, delivery options, and customer service—just with better prices on overstock items.
Eligibility for Sellers and Products In Amazon OutletSeller Requirements
To sell on Amazon Outlet, you must:
- Have a Professional Selling Plan
- Maintain good seller performance metrics
- Meet Amazon’s quality standards
- Stock inventory that fits Outlet guidelines
These requirements ensure that even discounted products meet Amazon’s customer satisfaction standards.
Working with a partner like Eva Commerce can ensure your seller performance meets Amazon’s criteria while helping you stay ahead of the competition through inventory optimization and pricing strategies tailored to your goals.
What Products Are Allowed in Amazon Outlet?
You can list these types of products in the Amazon overstock section:
- Excess inventory or overstock items
- Seasonal merchandise you need to clear
- Open-box or returned products (properly disclosed)
- Items with minor cosmetic issues (with detailed condition notes)
- Discontinued product lines
Products must be in saleable condition with any flaws clearly described. Check Amazon’s guidelines before listing, as some restrictions apply.
How to Create an Amazon Outlet Deal?
Follow these steps to create an Amazon Outlet deal:
- Log in to Seller Central and go to “Manage Inventory”
- Select products for discounting
- Set a competitive price (typically at least 20% off)
- Add condition notes if needed
- Submit for approval
Make your discount significant enough to attract bargain hunters while still maintaining acceptable margins.
Make Your Listings Stand Out
To help your products get noticed in the Amazon clearance section:
- Write compelling titles that highlight the value
- Use quality images that accurately show the product
- Create detailed descriptions that set proper expectations
- Include relevant keywords like “clearance deals” naturally
- Price competitively compared to similar offers
Well-optimized listings get discovered more often when customers browse the online outlet store.
Using Eva’s AI-powered platform, you can analyze which products should be discounted and by how much.
Eva’s system helps determine optimal pricing, ensuring your deals attract buyers while maintaining profitability.
Fees for Selling on Amazon Outlet
Selling through Amazon Outlet incurs the same fees as regular sales on Amazon, including:
- Referral fees: A percentage of the sales price varies by category.
- Closing fees: Variable closing fees depending on the product category and shipping weight.
There are no additional fees for creating or listing Outlet deals, but sellers should factor in shipping, storage, and promotional costs when calculating profit margins.
How Eva’s AI Platform Boosts Your Amazon Outlet Strategy
Eva’s AI-powered platform removes guesswork from Amazon Outlet selling by:
- Finding the best products in your inventory for Outlet listing
- Suggesting optimal discount percentages to balance speed and profit
- Predicting how different pricing strategies affect your business
- Tracking performance and recommending adjustments
This data-driven approach helps you decide which products to discount and by how much.
Inventory-Smart Advertising
Eva connects your inventory status with your advertising by:
- Promoting your Outlet listings to interested shoppers
- Adjusting ad spend based on inventory levels
- Targeting customers likely to buy discounted items
- Optimizing ROAS for clearance products
By linking inventory management with targeted advertising, Eva increases visibility for your Outlet listings.
As an Amazon Advanced Partner and Walmart Strategic Solution Partner, Eva helps brands excel on multiple marketplaces, collaborating with industry giants like TikTok, eBay, Shopify, Google, Meta, and more to ensure sustainable growth and efficient marketing efforts.
Winning Strategies for Amazon Outlet
Time Your Listings for Maximum Impact
Boost your clearance deals by:
- Aligning with seasonal shopping patterns
- Listing before Amazon charges long-term storage fees
- Creating urgency with limited-time promotions
- Coordinating with your other marketing efforts
Strategic timing significantly improves your Outlet results.
Combine Outlet with Other Promotions
For maximum visibility, support your Outlet listings with:
- Amazon PPC advertising campaigns targeting discount shoppers
- Social media promotion for your best deals
- Email marketing to your customer base
- Bundles that pair discounted items with regular-priced products
This multi-channel approach drives more eyes to your discounted inventory.
How Amazon Outlet (and Eva) Can Turn Inventory Problems into Profit
Amazon Outlet helps you convert stagnant inventory into cash while offering value to bargain hunters. By understanding the program, creating compelling listings, and using strategic promotions, you can clear excess stock while maintaining healthy margins.
With the right approach and Eva’s AI platform to guide you, Amazon Outlet becomes more than just a clearance channel—it becomes a key part of your eCommerce business strategy.
Successful Outlet selling requires balance: price attractively enough to move inventory quickly while preserving as much profit as possible. By making Amazon Outlet part of your inventory management strategy, you’ll keep operations lean, minimize storage costs, and position your business for growth.
FAQs
Amazon Outlet is a section of the Amazon marketplace where sellers can offer overstock, clearance, and open-box items at discounted prices. It helps sellers move slow-moving inventory while offering buyers significant savings.
Amazon Outlet allows sellers to quickly liquidate excess inventory, generate additional revenue, and free up storage space. This can improve cash flow and reduce storage fees, especially for FBA sellers.
Eligible products include overstock, open-box, slightly damaged, and refurbished items. However, all products must meet Amazon’s quality standards.
Eva’s AI-powered platform provides data-driven insights to optimize inventory management, pricing strategies, and advertising campaigns. By leveraging Eva’s tools, you can maximize profitability and sales on Amazon Outlet.
No, there are no additional fees for listing products in Amazon Outlet. Sellers only pay standard Amazon fees, such as referral and closing fees.
You can create an Outlet deal by logging into Seller Central, selecting the product, setting the price, and submitting the listing for approval.
Optimizing product listings includes using relevant keywords, engaging descriptions, and high-quality images. Eva’s AI tools can help refine your listings for better visibility and sales.
Eva integrates your inventory and sales data with its advertising tools, ensuring that your Amazon PPC Management campaigns are highly targeted and cost-effective, leading to better ROI.
Promoting Outlet deals on platforms like Instagram and Facebook can help increase visibility. Eva can also provide insights on using Amazon’s advertising tools for your Outlet promotions.
Book a free demo with Eva to optimize your Amazon Outlet deals and overall marketplace success. Discover how Eva’s AI tools can help streamline sales, manage inventory, and maximize profitability.
