Table of Contents
Introduction
Sponsored Brands Video Ads on Amazon are a powerful tool for increasing visibility and driving sales.
In this comprehensive guide, we’ll walk you through the setup process, provide optimization tips, and explain how Eva Commerce can enhance your advertising strategy with its AI-powered platform.
Why Use Sponsored Brands Video Ads?
Sponsored Brands Video Ads capture customer attention through engaging video content.
They offer a unique opportunity to showcase your products in action, highlight key features, and tell your brand story.
Here are some compelling reasons to consider using these ads:
- Increased Visibility: Video ads stand out in search results, making it easier for customers to notice your products.
- Enhanced Engagement: Videos can convey more information in a shorter time, leading to higher customer engagement.
- Better Conversion Rates: Video content can build trust and provide a more comprehensive view of the product, leading to higher conversion rates.
Types of Sponsored Brands Ads
Before diving into video ads, let’s briefly review the types of Sponsored Brands Ads available on Amazon:
- Product Collection Ads: These ads display a group of related products, driving traffic to your store or a custom landing page.
- Store Spotlight Ads: These ads highlight different sections of your Amazon store, guiding customers to various subpages.
- Video Ads: These are the focus of this guide, offering a visual and engaging way to promote individual products.
Setting Up Sponsored Brands Video Ads
Step 1: Registering Your Brand
To use Sponsored Brands Video Ads, you need to be part of Amazon’s Brand Registry.
Here’s how you can do it quickly:
- Use IP Accelerator: Amazon’s IP Accelerator connects you with trusted trademark services that can get your brand registered in as little as two weeks.
- File for a Trademark: Alternatively, you can file for a trademark yourself, but this process can take nine months or longer.
Step 2: Creating Your Campaign
- Access Campaign Manager: Log in to your Amazon Seller Central account and navigate to the Campaign Manager.
- Select Sponsored Brands: Choose Sponsored Brands from the list of campaign types.
- Name Your Campaign: Use a naming convention that helps you organize and track your campaigns. For example, “SB-Video-[ProductName].”
- Set Budget and Duration: Determine your daily budget and choose an end date, if desired.
Step 3: Defining Your Goal
Amazon offers two primary goals for Sponsored Brands Video Ads:
- Drive Page Visits: Optimize for clicks that lead customers to your product detail page or landing page.
- Grow Brand Impression Share: Pay based on viewable impressions to increase brand visibility.
Step 4: Bidding and Budgeting
Amazon’s automated bidding can help optimize your ad spend. Here are some tips:
- Automated Bidding: This option adjusts your bids to maximize placement without exceeding your budget.
- Manual Bidding: If you prefer more control, you can set custom bids for different placements.
Step 5: Creating the Ad Group
- Name Your Ad Group: Use a clear naming convention to keep your campaigns organized.
- Choose Ad Format: Select “Video Ad” and upload your video.
Step 6: Targeting
- Keyword Targeting: Choose relevant keywords to target. Amazon provides suggestions based on your product listing and sales history.
- Product Targeting: Optionally, target specific products related to yours.
Step 7: Uploading Your Creative
- Create or Upload Video: Use Amazon’s Video Builder or upload your own video. Ensure it highlights your product effectively.
How Eva Can Help
Eva Commerce is a leading eCommerce technology company dedicated to helping brands achieve profitable growth on Amazon, Walmart, and other marketplaces.
Our unique AI platform, combined with expert support, enables brands to optimize their advertising strategies and make data-driven decisions.
Eva’s AI platform is the only context-aware advertising solution that integrates inventory levels, conversion rates, and profitability metrics across all marketplaces, not just Amazon.
Our experts analyze this data to determine the best actions for your advertising campaigns, ensuring maximum efficiency and ROI.
As an Amazon Advanced Partner and Walmart Strategic Solution Partner, Eva collaborates with industry giants like TikTok, eBay, Shopify, Google, Meta, Wayfair, Faire, and more.
By focusing on profitability, Eva ensures sustainable growth and helps brands invest in the most effective multimedia mix for their marketing efforts.
Unlock Your eCommerce Potential Today
Ready to take your online business to the next level? Try Eva’s powerful AI-driven platform free for 15 days—no credit card needed!
Looking for tailored assistance? If you need specialized support, our agency services and complimentary logistics solutions are designed to propel your brand forward.
Tips for Optimizing Sponsored Brands Video Ads
- Create Engaging Content: Ensure your video is high-quality and engaging. Highlight key product features and benefits.
- Use Clear Call-to-Actions (CTAs): Encourage viewers to click through to your product detail page or store.
- Optimize for Mobile: Make sure your video looks good on mobile devices, as many shoppers use their phones to browse Amazon.
- Test Different Videos: Experiment with different video creatives to see which performs best.
- Monitor Performance: Regularly check your campaign’s performance and adjust bids, keywords, and targeting as needed.
Conclusion
Sponsored Brands Video Ads are a powerful tool to enhance your Amazon advertising strategy.
By following the steps outlined in this guide, you can create effective video ads that increase visibility and drive sales.
With the support of Eva Commerce’s AI-powered platform and expert team, you can optimize your campaigns for maximum profitability and growth.
FAQs
Sponsored Brands Video Ads are a type of Amazon advertisement that uses video content to promote products and increase visibility.
You need to be part of Amazon’s Brand Registry. Use Amazon’s IP Accelerator for a quick registration process.
Yes, you can upload your own videos or use Amazon’s Video Builder to create one.
Keyword targeting focuses on specific search terms, while product targeting allows your ad to appear on related product pages.
Automated bidding adjusts your bids to maximize ad placement without exceeding your budget.
These ads increase visibility, enhance engagement, and lead to higher conversion rates.
Eva Commerce provides an AI-powered platform and expert support to optimize your advertising strategies and drive profitable growth.
Highlight key product features, benefits, and use clear call-to-actions to encourage clicks.
Regularly check your campaign’s performance and make adjustments as needed to optimize results.
Yes, you can create ads for multiple products, but ensure each video is tailored to the specific product being advertised.
By following this guide, you can harness the power of Amazon Sponsored Brands Video Ads to boost your brand’s visibility and sales.
Leverage Eva Commerce’s advanced tools and expertise to take your Amazon advertising to new heights.
Ready to take your Amazon business to the next level? Book a free consultation with Eva Commerce.
