Eva vs Quartile:
Which Platform Delivers Deeper Intelligence and Real Profit Growth
Eva is a unified commerce intelligence platform with AI automation, organic growth engines, dynamic pricing, cross-channel integrations, and full-service support. Quartile is a well-known advertising automation platform focused on rules, machine learning bids, and algorithmic budget pacing for Amazon and other retail media.
Why Choose Eva?
Quartile provides strong, automated advertising and keyword-based performance optimization. Eva delivers a more comprehensive intelligence layer, integrating ranking intelligence, inventory management, dynamic pricing, unified operations, Shopify integration, and full-service account management.
Store Level Visibility
Get a birds-eye view of your store’s historical sales & profit analytics, inventory health and advertising performance. Save hours of time compiling reports, avoid extra fees & optimize your operations in a few clicks.
Product Level Visibility
Get a detailed view of your ASIN’s historical sales & profit analytics, pricing adjustments, inventory health and advertising performance. Seamlessly calculate & monitor each product’s fees, expenses & costs in easy-to-understand dashboards.
Daily Sales Visibility
Eva analytics helps you easily visualize your daily sales, advertising & profit data. The platform uses this data along with demand, trends, category, seasonality & inventory levels to deliver next-best actions to increase revenue and profitability.
Operational Visibility
With Eva Analytics you get easily accessing insights on sales, profit, inventory, and advertising performance. It saves time, minimizes fees, and offers actionable data for revenue and profitability optimization
User-Friendly Dashboards
Get access to easy-to-understand dashboards & reports that provide clear reporting on reimbursement claims.
Straightforward Case Resolution
View a list of resolved cases by date, provider & by ASIN number. Easily export, sort & filter your financial data.
Filter By Value & Quantity
Determine which products you have are being reimbursed the most by both value & quantity.
Reimbursement Case Reason
You’ll see a pie chart on your reimbursement cases and you can check all your cases reason by reason.
| Feature | Eva | Intentwise |
|---|---|---|
| Sponsored Ads Automation | Yes | Yes |
| Amazon DSP | Yes | Yes, depending on plan |
| Full Funnel Advertising Intelligence | Yes | Partial |
| Campaign Creation Automation | Yes | Automated structures, limited use of catalog signals |
| Dynamic Dayparting | Yes | Not a core automation feature |
| Dynamic Budget Allocation | Yes | Yes, algorithmic |
| Keyword Isolation & Negation | Yes | Yes |
| Ranking Intelligence | Yes | No |
| Inventory Intelligence | Yes | No |
| Dynamic Pricing | Yes | No |
| Profit & Product Scoring | Yes | No |
| Walmart Support | Yes | Yes |
| Shopify Support | Yes | No |
| Unified Analytics Dashboard | Yes | Yes, ads focused |
| Flexible Tagging & Portfolios | Yes | Limited |
| Full Service Account Management | Yes | Premium service tiers available |
| Full or Partial Ad Management | Yes | Yes, through managed service model |
| Dedicated Human Support | Yes | Available at higher tiers |
| Configurable AI Rules | Yes | Machine learning and rule-based only |
In-Depth Breakdown
1. Advertising Automation
Eva: Eva employs Advertising Automation Agents for multi-layered optimization. This suite includes Bid Optimizer, Dynamic Budget Allocation, Dynamic Dayparting, and advanced keyword management, all connected to ranking, profit, and inventory signals. Eva also supports a hybrid management model with dedicated human experts.
Quartile: Quartile focuses on algorithmic bidding, keyword-level automation, budget pacing, and automated campaign structuring. While its advertising automation is strong, it operates without a direct connection to inventory or product lifecycle intelligence.
2. DSP Comparison
Eva DSP: Eva provides full-funnel DSP campaigns driven by cross-channel data from Amazon, Walmart, and Shopify. DSP audiences benefit from product intelligence, profitability insights, and unified attribution. Full-service DSP management is available.
Quartile DSP: Quartile offers DSP activation and optimization, contingent on the selected service package. Its DSP insights are potent but are not integrated with catalog health or Shopify-derived signals.
3. Organic Growth and Profit Engine
Eva: Eva integrates Ranking Intelligence, Inventory Intelligence, Full-Funnel Growth signals, Dynamic Pricing, and complete Product Score-based actions. This allows brands to grow both profitable sales and organic ranking while maintaining ad spend control.
Quartile: Quartile’s focus is exclusively on PPC and retail media automation. It does not provide ranking tools, inventory-driven optimization, or dynamic pricing systems.
4. Unified Operations Hub
Eva: Eva delivers a full operations ecosystem. This includes a Unified Analytics Dashboard, multi-marketplace and multi-store readiness, flexible portfolio management, competitor insights, and SKU-level intelligence across Amazon, Walmart, and Shopify.
Quartile: Quartile provides performance dashboards centered on advertising results. It lacks a comprehensive operations engine, catalog intelligence, and multi-marketplace control features.
5. Service and Support Layer
Eva: Eva offers full-service account management, full or partial advertising management, dedicated managers, unlimited support, and strategic planning sessions as an integrated partner.
Quartile: Quartile offers managed service tiers; however, costs escalate significantly for hands-on management. The quality of support is often contingent on the plan and service level selected.
6. Multi-Channel Capabilities
Eva: Eva connects Amazon, Walmart, and Shopify into a single commerce intelligence workflow. This enables cross-channel attribution, customer journey insights, and unified catalog operations.
Quartile: Quartile supports advertising on Amazon and Walmart. It offers no integration for Shopify or D2C (Direct-to-Consumer) data.
7. Pricing Comparison
Eva: Eva’s platform access begins at $499 per month for all automation Agents and analytics. Even with full advertising or account management included, Eva remains up to 50 percent more cost-effective than software plus managed service models.
Quartile: Quartile typically uses performance-based or percentage-of-spend pricing models. Total cost increases when factoring in the additional managed service fees required for strategy and full support.
Pricing & Positioning
When Quartile Fits:
Quartile is a suitable choice for brands that require automated PPC and DSP performance optimization but do not need deeper catalog, pricing, or organic ranking intelligence.
Why Growing Brands Choose Eva:
Eva provides advanced automation, integrated ranking and inventory intelligence, dynamic pricing, unified multi-marketplace operations, Shopify integration, and comprehensive full-service account management.
Ready to See Eva in Action?
Book a session with the Eva team to explore automation breakthroughs and cross-channel growth potential.
