Eva vs Xnurta
Is Eva better than Xnurta?
Explore the features, AI automation, organic growth engines, profit-based insights,
and full-service support that make top e-commerce professionals choose Eva over Xnurta.
Why Choose Eva?
Xnurta specializes in advertising automation and AMC-driven DSP insights. Eva provides a more comprehensive approach by combining advertising automation with organic ranking, inventory intelligence, dynamic pricing, unified operations, and full-service account management across Amazon, Walmart, and Shopify.
Store Level Visibility
Get a birds-eye view of your store’s historical sales & profit analytics, inventory health and advertising performance. Save hours of time compiling reports, avoid extra fees & optimize your operations in a few clicks.
Product Level Visibility
Get a detailed view of your ASIN’s historical sales & profit analytics, pricing adjustments, inventory health and advertising performance. Seamlessly calculate & monitor each product’s fees, expenses & costs in easy-to-understand dashboards.
Daily Sales Visibility
Eva analytics helps you easily visualize your daily sales, advertising & profit data. The platform uses this data along with demand, trends, category, seasonality & inventory levels to deliver next-best actions to increase revenue and profitability.
Operational Visibility
With Eva Analytics you get easily accessing insights on sales, profit, inventory, and advertising performance. It saves time, minimizes fees, and offers actionable data for revenue and profitability optimization
User-Friendly Dashboards
Get access to easy-to-understand dashboards & reports that provide clear reporting on reimbursement claims.
Straightforward Case Resolution
View a list of resolved cases by date, provider & by ASIN number. Easily export, sort & filter your financial data.
Filter By Value & Quantity
Determine which products you have are being reimbursed the most by both value & quantity.
Reimbursement Case Reason
You’ll see a pie chart on your reimbursement cases and you can check all your cases reason by reason.
| Feature | Eva | Xnurta |
|---|---|---|
| Sponsored Ads Automation | ||
| Amazon DSP | integrated with product signals & cross-channel data |
AMC based DSP |
| Full Funnel Advertising Intelligence | Partial | |
| Campaign Creation Automation | Limited | |
| Dynamic Dayparting | Not Featured | |
| Dynamic Budget Allocation | ||
| Keyword Isolation & Negation | ||
| Ranking Intelligence | ||
| Inventory Intelligence | ||
| Dynamic Pricing | ||
| Profit & Product Scoring | ||
| Walmart Support | Limited or Not Promoted | |
| Shopify Support | ||
| Unified Analytics Dashboard | Ads & AMC Focused Only | |
| Flexible Tagging & Portfolios | ||
| Full Service Account Management | ||
| Full or Partial Ad Management | ||
| Dedicated Human Support | Technical Support Only | |
| Configurable AI Rules |
Deeper Dive: Eva vs. Xnurta
1. Advertising Automation
Eva AI: Eva delivers a full automation suite through its Advertising Automation Agents. This includes Bid Optimizer, Dynamic Budget Allocation, Dynamic Dayparting, Campaign Discovery, Keyword Negation, Keyword Isolation, and automated optimization connected to ranking, profit, and inventory intelligence. Eva supports hybrid management where automation and human teams work together.
Xnurta: Xnurta focuses on AI-based bid updates, keyword automation, budget pacing, and campaign structure adjustments. Its automation is strong at the ad level but not connected to catalog signals or profitability engines.
2. DSP Comparison
Eva DSP: Eva provides full-funnel DSP management linked to product intelligence, profitability, customer behavior, and cross-channel insights from Amazon, Walmart, and Shopify. DSP and Sponsored Ads share unified attribution, and full-service DSP management is available.
Xnurta DSP: Xnurta supports DSP with AMC-based audiences, funnel analytics, and performance automation. Its DSP optimization is strong but not tied directly to catalog signals or D2C data.
3. Organic Growth & Profit Engine
Eva: This is a core differentiator. Eva includes Ranking Intelligence, Inventory Intelligence, Dynamic Pricing, and a full Product Score system used across advertising, operations, and promotions. This helps brands connect ad spend directly to profitable and organic growth.
Xnurta: Xnurta’s platform is designed to focus on advertising performance. Features such as a ranking engine, inventory-driven actions, dynamic pricing, and product scoring are not part of its advertised toolset.
4. Unified Operations Hub
Eva: Eva offers a complete operations engine that includes a Unified Analytics Dashboard, multi-marketplace readiness (Amazon, Walmart, Shopify), flexible tagging, and product-level intelligence.
Xnurta: Xnurta provides advertising analytics and AMC reporting. The platform’s focus does not include an operational layer for catalog visibility or multi-marketplace control.
5. Service & Support Layer
Eva: Eva is both a platform and a service partner. This includes full-service account management, full advertising management, partial management, dedicated managers, unlimited support, and strategic growth sessions.
Xnurta: Xnurta is a software-only platform. It does not offer full-service account management, human-led advertising management, or operational-level support.
Pricing & Positioning
When Xnurta Fits
- Xnurta is suitable for brands that want strong AI-driven ads automation and AMC insights without the need for catalog intelligence, profitability engines, or multi-channel operations.
Why Growing Brands Choose Eva
Eva delivers complete automation, profitability insights, organic growth intelligence, dynamic pricing, multi-marketplace operations, full-service account management, and cross-channel intelligence for Amazon, Walmart, and Shopify. Eva’s full-service options remain up to 50% more cost-effective than software-plus-agency models.
Ready to See What’s Possible?
Let our team walk you through the platform. Book a session to explore the automation, performance, and real-world advantages Eva delivers.
