Understanding Tacos and Profit Margins
Eva’s platform enables sellers to set a minimum margin, considering various fees like FBA, storage, and referral costs. For example, if a seller wants a minimum 5% margin, the system will calculate the optimal minimum price to meet that target.
The Benefits of Dynamic Pricing
Dynamic pricing helps brands maximize profits, potentially adding 15-20% through adjustments based on competition, sales velocity, and ad performance. Eva’s AI-based algorithm performs daily price calculations using two years of historical data.
Essential Tools for Amazon Sellers
Launching a brand on Amazon requires professional tools and strategies. Eva offers both comprehensive software and managed services, which include a team of specialists covering areas such as organic growth, inventory, graphic design, advertising, and brand strategy.
Eva’s Comprehensive Approach to Amazon Success
Eva’s team consists of experts in various fields and recommends having a U.S.-based brand manager. This structure, combined with technology, maximizes success by leveraging both human expertise and AI analytics.
Common Pitfalls When Interpreting Analytics
Many brands face challenges due to a lack of understanding of key analytics. Eva emphasizes knowing profit margins at every level (store, product, SKU, supplier, and brand) and offers a tagging mechanism to group products by launch date or category for focused analysis.
Importance of Basic Optimization for Product Listings
Basic listing elements like quality images, videos, and differentiation are essential for Amazon success. In competitive categories like supplements, these fundamentals are a prerequisite for achieving a top-ranking product.
Reinforcing Advertising with Influencer Marketing
For many brands, an effective advertising strategy should include influencer marketing. Eva now advises brands to launch new products on both Amazon and TikTok, as TikTok can expand reach and complement Amazon sales.
The Role of Market Analysis for Launching on Amazon
Before launching a product, it’s essential to conduct a market analysis. Eva monitors over 25 million relevant products and uses AI to deliver accurate insights, guiding brands on advertising budgets, pricing, and launch timelines.
Avoiding Common Analytics Pitfalls
Eva provides more reliable market insights than many tools, which can be up to 30-40% inaccurate due to reliance on basic estimation methods. By leveraging 25 million daily data points, Eva can expand to 600 million data points using AI, achieving 99% predictive accuracy.
Pre-Launch Forecasts and Success Rates
Eva helps brands evaluate the likelihood of success before launching, often advising against launching if pricing or other factors are uncompetitive. A proper analysis increases launch success probability from 10% to 50%, and further guidance can raise this to 90%.
Increasing Success Through Targeted Market Analysis
Eva provides detailed recommendations and strategies to improve the success rate of Amazon product launches. Brands are encouraged to partner with Eva from the beginning for strategic advantage.
