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Welcome to the second episode of Elevate eCommerce, hosted by Hai Mag, CEO of EVA. In this episode, Hai is joined by Andrew, an omnichannel expert with over a decade of experience as an Amazon seller, private consultant, and brand manager. Andrew shares insights on how to thrive in the e-commerce world, focusing on Amazon omnichannel strategies and advertising.
Key Takeaways:
- Introduction to Andrew: Andrew’s extensive experience includes ten years as an Amazon seller, private consulting, and working at EVA to help brands grow on Amazon, Walmart, Wayfair, and Faire using AI technology.
- Amazon Advertising Strategy: Andrew emphasizes the importance of knowing your metrics, optimizing click-through rates (CTR), and conversion rates (CVR) to ensure profitable advertising.
- Profit-Driven AI Optimization: EVA’s AI performs hourly bid optimizations and daily price adjustments to maximize profitability. This AI-driven approach outperforms manual PPC management by continuously adapting to market conditions.
- Omnichannel Approach: While Amazon should be the starting point, expanding to other channels like Walmart and TikTok is crucial for a robust e-commerce business. However, optimization on Amazon is essential before scaling to other platforms.
- DSP Advertising: Andrew discusses the advantages of using Amazon’s DSP for audience targeting and retargeting, particularly for brands with substantial PPC spend.
- Increasing Profits: Profit analytics is fundamental. Understanding current profits and using data-driven strategies to enhance profitability is key to success in e-commerce.
- Effective Main Images: Enhancing main images to improve CTR by making them more visually appealing and informative without violating Amazon’s terms of service.
Hai and Andrew conclude by emphasizing the importance of a profit-driven approach and the integration of AI and expert strategy to stay ahead in the competitive e-commerce landscape. For more practical tips and transformative success stories, tune in to Elevate eCommerce with Hai Mag.
