Amazon SEO & AEO Management
Dominate Search and Win Amazon Rufus, Powered by AI
The way customers search on Amazon has changed forever. It is no longer just about typing keywords into a search bar; it is about asking questions. With the arrival of Amazon Rufus, the AI-powered shopping assistant, winning on Amazon requires a dual strategy. Eva Amazon SEO & AEO (Answer Engine Optimization) ensures your listings are optimized for Amazon’s traditional A10 search algorithm and perfectly structured for Rufus, ensuring you rank at the top and get recommended by AI.
The Problem with Traditional Amazon SEO
The "Keyword Stuffing" Trap:
Cramming keywords into titles might help with the old algorithm, but it confuses Amazon Rufus, which prioritizes natural language, clarity, and context.
Invisible to AI:
If your product attributes and backend data aren’t structured correctly, Rufus cannot “understand” your product, meaning it won’t recommend you when a customer asks a specific question.
Declining Organic Rank:
You’re losing ground to competitors who are optimizing for user intent, while your listings rely on outdated, high-volume keyword strategies that no longer convert.
Technical Indexing Issues:
Great content means nothing if Amazon hasn’t indexed it. Broken variations (“parentage”) and hidden suppression fields are silently killing your visibility.
Eva’s SEO & AEO Advantage
Dual-Algorithm Optimization:
We don’t choose between Search and AI; we win both. We blend high-intent keyword integration for the A10 algorithm with conversational, structured content for Amazon Rufus.
Rufus-Compliant Content Structure:
Our experts restructure your product data from bullets to backend attributes to ensure clear, concise “product definitions” that Rufus can easily read, process, and recommend to shoppers.
Semantic & Intent Strategy:
We move beyond simple keywords. We analyze “question-style queries” (AEO) to understand why a customer is buying, ensuring your listing answers their specific needs before they even click.
Technical Health & Indexing:
- We go deep into the backend. We fix parentage/variation structures, resolve suppression issues, and monitor organic indexing to ensure your visibility is technically flawless.
The Three Pillars of Organic Growth
Advanced Research
(SEO & AEO):
We conduct full keyword research alongside AEO “question query” analysis to identify high-volume terms and the conversational signals that drive AI recommendations.
Content
Engineering:
We rewrite titles, bullets, and descriptions to be readable for humans and structured for AI. This includes enriching product attributes and optimizing backend fields for maximum discoverability.
Technical Monitoring
& Evolution:
We track your organic rank shifts and category trends, updating your listings as search behaviors evolve or when Amazon introduces new compliance standards.
| Capability | Standard SEO Agencies | Eva SEO & AEO Solution |
|---|---|---|
| Optimization Target | Amazon A10 Algorithm (Search Bar) | A10 Algorithm + Amazon Rufus (AI Assistant) |
| Content Strategy | Keyword Density / Stuffing | Natural Language & Structured Data |
| Research Focus | Short-tail Keywords | High-Intent Keywords + AEO Question Queries |
| Primary Goal | Search Visibility | Search Ranking + AI Recommendation |
Ready to Future-Proof
Your Amazon Visibility?
Ensure your brand is found by searchers and recommended by Amazon Rufus.
Frequently Asked Questions
SEO (Search Engine Optimization) focuses on ranking for keywords typed into the search bar (e.g., “running shoes”). AEO (Answer Engine Optimization) focuses on being the “answer” provided by AI tools like Amazon Rufus when a user asks a question (e.g., “What are the best running shoes for flat feet?”). We optimize for both.
Rufus is Amazon’s new conversational AI interface. It reads product listing data to answer customer questions and make recommendations. If your listing lacks clarity, correct structure, or “Rufus-compliant” attributes, the AI may ignore your product entirely, costing you sales.
No, it actually improves it. Amazon’s A10 algorithm increasingly favors listings with higher conversion rates and better customer engagement. By making your content clearer and more relevant (for Rufus), we typically see an increase in conversion, which boosts your traditional keyword ranking.
Yes. A major part of our service is technical troubleshooting. We fix broken parent/child variation relationships, resolve “search suppression” issues, and ensure your backend keywords are indexed correctly.
